Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror. Is social media ROI attainable?

ROI 138

ROI Social Media Social CRM Survey 138

agora pulse

DECEMBER 15, 2018

What is social media ROI? Social media ROI (“return on investment”) is a measure used to signify the return from the cost of investment in social media. Why track social media ROI? Tracking the ROI of a social media campaign can show you what is working for your company and what isn’t. Rewarding customer loyalty?

ROI 75

ROI Social Media Industry Insurance 75

Josh S Peters

DECEMBER 4, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in a Loyalty Campaign Using Social Media in a Loyalty Campaign Written on December 4, 2009 by Josh Peters in Social Media 2 Comments - Leave a comment!

Loyalty 113

Loyalty Campaign Social Media Groups 113

Josh S Peters

OCTOBER 20, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The FINAL word on Social Media ROI The FINAL word on Social Media ROI Written on October 20, 2009 by Josh Peters in Social Media 25 Comments - Leave a comment! It’s getting to be rather annoying actually.

ROI 161

ROI Social Media Metrics Loyalty 161

Sprout Social

FEBRUARY 12, 2024

They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. This boosts a brand’s visibility and strengthens brand connection, leading to improved loyalty. The way to reaping the maximum ROI from your influencer campaigns is by regularly measuring how your KPIs are performing.

Influencer 106

Influencer Marketing Collaboration ROI 106

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. Community building Online communities are a powerful way to build sustainable brand loyalty and trust, so it’s worth looking into this trend if you aren’t leveraging it already.

B2B 117

B2B Trends Social Media UGC 117

Bill Hartzer

DECEMBER 19, 2012

This is useful but to significantly improve ROI you would need to create a set of requirements to measure and analyse your results with by making use of advanced call tracking software as well as other detailed analytics software. Improving ROI is a linear process and cannot be achieved overnight. Tip 3: Learn from your mistakes.

ROI 110

ROI Tips Marketing Software 110

Proactive Report

DECEMBER 2, 2013

His panel was about measurement, proving value and ROI. The areas where PR can show ROI are: Revenue generation – One example is Rosetta Stone’s discovery of the over-50 market and their partnership with AARP. Revenue retention by increasing affinity and loyalty of your current customers. Proving Value.

ROI 69

ROI Case Study Health Care Insurance 69

Josh S Peters

SEPTEMBER 18, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The GAP, ROI, and Awareness The GAP, ROI, and Awareness Written on September 18, 2009 by Josh Peters in Social Media 5 Comments - Leave a comment! The end result is they want your money now!

ROI 100

ROI CPA Campaign Buy 100

Saying It Social

JULY 22, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How Social Media ROI is like Santa Claus I entered this contest where I had to post “sweet&# advice about social marketing. Thank you in advance for your support!! I'm guessing for most of you the answer is both.

ROI 128

ROI Social Media StumbleUpon Digg 128

agora pulse

JULY 27, 2016

Return on Investment, otherwise known as ROI, is the cornerstone of your business. In this post, I’ll show you how you can prove your social ROI to your customers. The Challenge of Proving Social ROI. Where social media fits into the big picture is a crucial part of being able to prove social ROI.

ROI 60

ROI Metrics Proposal Analytics 60

Convince & Convert

SEPTEMBER 11, 2015

As BrandFog’s study concisely points out, “The ROI of social media is that you now exist.”. From Brand Awareness to Brand Loyalty, One Tweet at a Time. The same BrandFog study found the brand awareness established by executive visibility “builds greater trust , brand loyalty, and purchase intent.” Sample Content: .

Loyalty 60

Loyalty Twitter Brands Sample 60

Likeable

AUGUST 13, 2020

Neither one diminishes the effectiveness of the other—in fact, if both are done correctly, they can absolutely work together to drive leads and build brand loyalty. It will increase brand recognition, generate conversations around your brand, and allow you to actually connect with your audience which builds brand loyalty. There are 3.73

Social Media 144

Social Media Marketing Loyalty ROI 144

Koka Sexton

AUGUST 11, 2023

Improved customer loyalty: Content marketing can help you build trust and loyalty with customers. Increased ROI: Content marketing can help you get a higher return on investment. . Increased ROI: Content marketing can help you get a higher return on investment.

Strategy 52

Strategy Content Loyalty Marketing 52

Pixlee

JUNE 19, 2017

Consumers trust influencers since they see them as peers and partnering with influencers is an excellent way to drive customer loyalty and build brand awareness. Influencers serve as authentic and genuine ambassadors, but how can brands best measure the ROI of their influencers? How to Track Influencer ROI.

ROI 40

ROI Influencer How To Marketing 40

Keyhole.co

FEBRUARY 8, 2024

This is because brands are now prioritizing return on investment (ROI). Understanding and analyzing these metrics can optimize your campaign performance and maximize your ROI. A lower CPP means your investment reaches a wider audience for every dollar spent, maximizing your ROI. Ready to track your ROI?

Metrics 52

Metrics Influencer Sentiment ROI 52

Hootsuite

SEPTEMBER 21, 2023

If you’re tracking the ROI of digital marketing, you need to identify vanity metrics specific to each channel to make sure that you can prioritize actionable metrics that align with your unique business goals. To gauge brand perception accurately, consider metrics like brand awareness , customer lifetime loyalty, and Net Promoter Score (NPS).

Metrics 107

Metrics Examples Marketing HootSuite 107

Oktopost

MAY 12, 2021

If you had to guess which business decision could increase your company’s ROI a staggering 6,469% this year, what would your guess be? It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . Look at Starbucks’ customer loyalty rewards program.

B2B 121

B2B Communities Brands Loyalty 121

Oktopost

AUGUST 4, 2023

While we love talking about the benefits of loyal and engaged customers in generating more brand loyalty and revenue, what about the untapped potential of engaged employees? That high ROI is reserved for businesses that can motivate their employees in the same way they motivate customers toward loyalty.

ROI 48

ROI Loyalty Embedding Metrics 48

Bill Hartzer

JANUARY 23, 2024

Impact on Business Growth Increasing ROI: Video marketing is proving to be a goldmine for marketers, with optimism soaring regarding the return on investment from videos. Storytelling and Brand Recognition: The emotional power of storytelling in videos plays a pivotal role in brand recognition and loyalty.

Report 95

Report Platform Video Film 95

Sprout Social

MAY 9, 2023

This leads to stronger connections and loyalty that stimulate your sales. You can also leverage programmatic advertising to streamline the process of selecting and setting up digital ads for the most return on investment (ROI). And ultimately market growth.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Pam Moore

DECEMBER 7, 2017

CMOs at the largest technology organizations report that building content marketing as an organizational competency is 2nd most important initiative, only behind measuring ROI (IDC). Content marketing has benefits in terms of retaining reader attention and improving brand loyalty. Create once, use many (= increased ROI).

Template 167

Template Templates Trends Content 167

Social Media Strategies Summit

NOVEMBER 18, 2020

Social media ROI is a bane for most marketers. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. First, you need to define “social media ROI.” There are no quick fixes to improve your ROI; you need to think long-term. Measure Your Current Social Media ROI.

ROI 246

ROI Social Media UGC Discount 246

Sprout Social

OCTOBER 19, 2023

This maximizes your return on investment (ROI) while saving your marketing team the cumbersome task of monitoring and adjusting ad copy manually. Check out Sprout’s social ad reporting capabilities to boost ROI from the paid content you’re scheduling.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Oktopost

JANUARY 12, 2021

It’s a good thing, too, because companies investing in customer experience with a $1 billion annual revenue can expect a $700 million ROI over three years. . The relationship for B2C consumers is often short-lived, though brand loyalty does exist (for example, Apple). . Source: Salesmanago. Social Media . Conclusion.

B2B 101

B2B Marketing Metrics Survey 101

Sprout Social

MARCH 20, 2023

How to prove ROI of short-form video Proving the ROI of short-form video will help you get buy-in from your leadership team and gain their trust. According to Wyzowl, 63% of video marketers use video views as one of their metrics to measure ROI. It’s a great opportunity to build brand loyalty.”

Buy 117

Buy Video How To Template 117

Sprout Social

JANUARY 26, 2023

This makes referral programs an excellent way to build loyalty, as well as increase your customer base. Or, you could offer a loyalty program where customers receive rewards points for referring you to their peers. How will you measure success and track ROI? Check out Sprout’s Partnership Program as an example.

Discount 126

Discount Marketing How To B2B 126

Sprout Social

FEBRUARY 7, 2023

In the face of limited resources, changing algorithms and congested feeds, an advocacy program is a company’s greatest asset to amplify content, increase ROI and recruit top talent. Advocacy also invites your current employees to be stewards of your brand, fostering a sense of ownership, loyalty and belonging.

Buy 93

Buy Curation Statistics Survey 93

Sprout Social

APRIL 4, 2023

And, with the right brand advocacy strategy, you can realize a stunning ROI. Despite what advocacy programs might cost initially to implement, the ROI would be more than worth it. And with Sprout’s Advocacy ROI Calculator Tool you can clearly see the benefits of your program. This is money you can allocate elsewhere, if needed.

Brands 128

Brands ROI Authentication UGC 128

agora pulse

SEPTEMBER 21, 2019

In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. Influencer marketing is not cheap, and follower engagement is all part of that essential ROI. Your ROI is unsatisfactory. Influencer tweets increase purchase intent 5.2X

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. Influencer marketing is not cheap, and follower engagement is all part of that essential ROI. Your ROI is unsatisfactory. Influencer tweets increase purchase intent 5.2X

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

NOVEMBER 10, 2020

With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. Then add helpful findings, such as competitive analyses and ROI calculations. Overview of 45 Social Media Analytics Tools.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

JANUARY 9, 2024

Business applications of AI analytics Companies use AI analytics to derive a stronger return on investment (ROI) from their social and digital data, while championing productivity and growth through intelligent automation. In this way, brands can develop proactive strategies to ensure better customer experience to boost brand loyalty.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Sprout Social

JANUARY 24, 2024

Request a demo 3 tips for influencer collaborations that build customer loyalty Let’s explore three actionable takeaways you can use to build and nurture influencer partnerships. Using referral links also makes tracking and measuring ROI easy as well. For advocacy purposes, influencers can support referral programs.

Influencer 102

Influencer Brands Collaboration Authentication 102

Keyhole.co

JANUARY 20, 2024

Many of us crave community, and fostering community is a great way to drive brand engagement and create customer loyalty. A busy Facebook group page not only fosters customer loyalty, it also shows customers who are on the fence that your brand is worth engaging with. One example of a brand using this strategy is Instant Pot.

Small Business 100

Small Business Engagement Strategy Facebook 100

Saying It Social

AUGUST 13, 2010

2 days ago Blogroll Constant Commentary Mashable Social Media Examiner Techipedia NetworkedBlogs Blog: Saying It Social Topics: social media marketing , search engine optimization , social networking Follow my blog Facebook Page Feed Do you use social media to obtain customer retention/loyalty or are you primarily focused on customer acquisition?

ROI 128

ROI Social Media StumbleUpon Digg 128

Oktopost

FEBRUARY 26, 2024

While these metrics are valuable for B2C organizations seeking to foster brand awareness and consumer loyalty, they fall short in evaluating the business impact of your social media efforts and providing your business with tangible ROI of your social media activities.

B2B 62

B2B Metrics Social Media Social Media Management 62