1/3 of Moviegoers Purchase Tickets Via Mobile Phone
The Realtime Report
MARCH 6, 2014
Long gone are the days of checking the newspaper for local movie times, or dialing Moviefone for listings. Today, mobile plays a huge part in our search to find the right movie and time. Here are some of the highlights: 1/3 of moviegoers buy tickets on mobile phones. 41% of moviegoers have viewed trailers on smartphones.
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