Buzz Marketing for Technology

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Use Social Media to spot issues before they hit the Contact Center!

Buzz Marketing for Technology

Firey laptop batteries, defective chips, tainted foods, toothpaste that stains teeth – these are just some real examples of issues that struck companies recently that might have been headed off at the pass by Social Media. When you have an issue these days – what’s the first place you go for more information?

Issues 130
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Technology Adoption Issues

Buzz Marketing for Technology

I'm sure we can all relate to this:

Issues 109
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Bitcoin: Needs to be Rebranded to Inspire Trust

Buzz Marketing for Technology

I have spoken to people in the financial services industry, and also big technology firms, who readily acknowledge that if they’re going to build consortium and private blockchains, they’re going to need to reconcile this issue of how to secure transactions.”. I won’t downplay the fact that there’s a major communications issue around bitcoin.

Banking 180
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Blockchain – governance, regulation and security

Buzz Marketing for Technology

Together, Alex and I delved into the thorny issue of virtual currency, the uses of blockchain to make financial transactions, and what’s to come. Here, Alex and I discuss some unresolved issues about cryptocurrencies, perhaps most importantly about who’s minding the store. But many of these issues are outside of their expertise.

Issues 100
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Brand Advocates vs Brand Adversaries – it’s a Very Thin Line!

Buzz Marketing for Technology

For the last 18 months we have solved hundreds of issues both small and large for customers around the globe, some as quickly as 15min others as long as 24 hours. The line between a happy customer who is now having an issue (a Brand Adversary) is VERY thin. Everyday I provide support on the social web to customers.

Brands 243
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Trust is hard to come by these days

Buzz Marketing for Technology

There is obviously a clear need to understand what the general public perceives as your biggest issues and to have a feedback loop to measure your progress on these key issues. You need to analyze trends of what’s being said across the issues that are important to your company. But where do you start?

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Cryptocurrency should appeal to regulators

Buzz Marketing for Technology

” In previous conversations, we delved into the issue of security, trust and the structure and solidity of blockchains, bitcoin’s major technical innovation. Please feel free to review previous posts in this blog series, about digital currency security , building trust , blockchain details , and r eputational issues.

Metadata 100