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Social Media Marketing For Health Insurance Industry

The Marketing Blog

Health Insurance marketing has always been perceived as a challenging subject. The key players in the health insurance industry have been dealing with prominent issues such as consumer trust and category education.

Insurance 100
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HIPAA and Social Media: 5 Tips to Stay Compliant

Hootsuite

HIPAA stands for the Health Insurance Portability and Accountability Act. If you manage social media for a healthcare organization , you’ve come to the right place. Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees.

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Why Social Media Marketing Is, Actually, Fairly Priced

Firebelly

Social media marketing is a complex business—and its pricing is competitive. I keep hearing about social media marketing being an expensive proposition. Social media is one of them. Now ask yourself again: is my social media spend expensive? Expensive” is relative. You choose.

Price 100
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Social Media: The Key to Transforming Doctor-Patient Communication

Waxing UnLyrical

Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. But what if you could connect with your doctor using social media ; asking for advice via a quick Twitter or Facebook message? If social media and blogs in the U.S

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Social Media Guidelines for Healthcare Professionals [Tips + Free Template]

Hootsuite

Social media guidelines for healthcare professionals serve a similar purpose. This blog will walk you through generally accepted social media guidelines in healthcare. Bonus: Download your free, customizable healthcare-focused social media guidelines template to quickly and easily create guidelines for your team.

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5 Reasons Why Messaging Should Be Part of Your Social Media Strategy

Hootsuite

More than 60% of all customer service engagements will be delivered via digital and self-serve channels (like social messaging, chat apps, and live chat) by 2023, according to Gartner. Convenient and conversational, social messaging facilitates a direct, personal engagement between you and your customers. Get personal, even at scale.

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Using Social Media Humor Can Benefit Your Business, But Be Cautious Of The Pitfalls

SocMed Sean

Today’s guest post comes from Hazel Fogg, creative social media manager and editor at Academic Brits. Just recently she started to create her first social media course. Thanks to Hazel for sharing her thoughts on the use of humor in social media. They don’t want to be sold to.