Waxing UnLyrical

AUGUST 15, 2017

But you can come close when you marry your target audience with stories that entertain, inform and serve their needs #measurepr. As you can see, this chat was full of information, so before we knew it time was up. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc. measurepr.

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Content Metrics Banking Consultant 188

Waxing UnLyrical

APRIL 11, 2013

” Google Reader is the bedrock for how many people collect information on the Internet. An RSS feed is really just another stop I have to make in my daily intake of information. That’s not to say we shouldn’t be seeking out information on our own. I think this could be the beginning of the end for the RSS feed.

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Google Reader Google RSS Tweetdeck 275

Waxing UnLyrical

AUGUST 31, 2017

The way they’re sharing information on what’s open, what’s not, who needs help, tagging others who might be in the area, getting phone numbers so that they can call emergency workers for others… I know I’ve used this word multiple times, but it’s truly amazing. The people who run this group are amazing.

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Groups Groups Banking Communities 255

Waxing UnLyrical

NOVEMBER 7, 2014

Tip: Sometimes it is possible to cull this information from information available online, or from prior research the organization has fielded. Just systematize how the information will be organized, and how you will analyze it to actually get the insights you need. Tip: You may need to use a combination of platforms.

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Strategy Consultant Research Organization 243

Waxing UnLyrical

NOVEMBER 21, 2016

Our trio of guests included: Ashley Brown , Head of Global Communications at Spredfast; Austin Gaule , Media Analysis Director at Universal Information Services; and Angie Jeffrey , Vice President Brand Management at ABX Advertising Benchmark Index. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

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Engagement Banking Eventful Communities 100

Waxing UnLyrical

JANUARY 22, 2014

It’s simple, straightforward, and highly informative. Simple, direct, and full of useful information. Information can’t sell itself and with only six seconds to spare, how that information is presented is as important (in my mind) as what that information is about. Please respond in the comments below.

Instagram 212

Instagram Flickr Video Social Media Management 212

Waxing UnLyrical

MARCH 6, 2013

. “Oxfam’s Behind the Brands campaign aims to provide people who buy and enjoy these products with the information they need to hold the Big 10 to account for what happens in their supply chains. Author information Shonali Burke Principal & Grand Poobah at Shonali Burke Consulting, Inc.

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Twine Brands Policies Campaign 246

Waxing UnLyrical

JULY 25, 2014

I did an informational interview with someone the other day. So to say thank you, I want to share all the information with you. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. I don’t have a job to offer, but I do have a large network. People are so kind! Happy Friday!

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Resources Tips Consultant Privacy 272

Waxing UnLyrical

AUGUST 28, 2018

When crafting your story, set the stage by providing the most compelling and vital information upfront but leave room for curiosity. To learn how to better tell your brand’s narrative, here are four tips for curating stories in the modern media age: 1. Set the stage. Draw readers in using imagery, analogy and emotion.

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Press Release Case Study Curation Consultant 262

Waxing UnLyrical

JUNE 21, 2017

As you can see, this chat was chock full of information, so the hour flew by. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc. #measurepr. A5 I look more at if they’re taking that next step beyond clicking links, seeing messages, etc.

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Research Sentiment Banking Upcoming 183

Waxing UnLyrical

SEPTEMBER 9, 2013

But one of the most important things we can do to stay secure is protecting ourselves, and our information, online. Are there other posts you’ve found useful and informative when it comes to security? Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc.

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Consultant Flickr Loyalty Resources 198

Waxing UnLyrical

NOVEMBER 7, 2016

It is a simple document that includes demographic information and more detailed behavioral information that relate to the actions you want them to take with your content. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc. I am a strong believer in knowing your audience.

Delicious 163

Delicious Banking Campaign Course 163

Waxing UnLyrical

JUNE 5, 2018

Here’s some of what was talked about: On whether creatives should become involved with analytical data: A2 from @mikefalkow I believe analytics can inform and help improve a lot of our creative choices. More information on the June chat is forthcoming, but I can tell you it will be held on June 14th from 12-1 pm ET.

Hosting 140

Hosting Creative Commons Analytics Case Study 140

Waxing UnLyrical

MAY 13, 2019

Don’t put off joining Facebook until your cousin calls you to inform you your business is being called out on Facebook. When brands actively listen in on social media, they gather vital information. Now on to: 5 Simple Ways SMBs Can Ace Social Listening. Become Socially Active. This should go without saying. Review Trackers.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

Waxing UnLyrical

AUGUST 8, 2014

On managing your career: RT” @ColorCommntwk : “If you don’t gather information, you won’t only be in the grey area but in the dark.” Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Thank God for Twitter and hashtags! Have a super weekend, all!

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Conference Consultant Energy Meeting 237

Waxing UnLyrical

JANUARY 29, 2019

Contact management, an area of business that allows you to manage and track the customers’ information and their communication with your company, can be greatly enhanced with automation. The result is a more engaged, informed and productive workforce. Newsletters are sent specifically to individual subscribers, using a filter.

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Features Marketing Statistics Template 169

Waxing UnLyrical

FEBRUARY 23, 2011

A live, informal networking and résumé critique session, hosted by PRSA/Detroit and for which Identity Marketing & Public Relations is providing refreshments: 5:30-7:30 pm. You can RSVP for the event on Facebook , and contact Nikki Stephan for more information. RSVP on Facebook , and contact Arik Hanson for more information.

Eventful 254

Eventful Hashtag Meeting Hosting 254

Waxing UnLyrical

JANUARY 3, 2013

In less than five years, smartphones have completely changed the way we communicate with each other and access our information. A large part of marketing is about gathering and analyzing information. Author information Vincent Clarke Inbound Marketing Analyst at USB Memory Direct Hailing from sunny south Florida, Vincent H.

Crowdsourcing 217

Crowdsourcing Price Airlines Survey 217

Waxing UnLyrical

AUGUST 21, 2012

Being relevant is key, so they keep their Facebook and Twitter feeds filled with useful information that fits their mandate: info about ongoing situations (eg. scams, recent crimes) and retweets about construction and driving conditions. That kind of effort helps both RPS and the community. Image: zlady via Flickr, CC 2.0.

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Social Media Construction Flickr Communities 165

Waxing UnLyrical

AUGUST 5, 2016

Not only has it been done to death, the only way traditional media outlets are learning to keep their heads above water in the “new” (which it really isn’t any more) landscape is by reinventing the information and entertainment experiences ( Serial , anyone?), This is why influencer marketing is such a big thing these days.

YouTube 100

YouTube Sample Samples Banking 100

Waxing UnLyrical

APRIL 12, 2012

The process is a little different with PR since I’m trying to share information, but I think the same principles apply. I told those people I would be sharing information with them on a regular basis and, if they didn’t want to receive that information, that they should tell me so that I could respect their wishes.

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List Press Release Flickr Project 163

Waxing UnLyrical

AUGUST 9, 2013

Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Things continue to be hectic on my end, so let’s kick the weekend off with a much needed laugh. See you next week! via John Atkinson on Wrong Hands , CC 3.0. Friday Funny: Vintage Social Networking is a post from: Waxing UnLyrical.

Social Networking 230

Social Networking Consultant LinkedIn Communities 230

Waxing UnLyrical

JANUARY 31, 2014

Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. … Shock and awe, eh? Happy Friday! Image: seanrnicholson via Flickr, CC 2.0. Friday Funny: Why Don’t They Like Our Facebook Page? is a post from: Waxing UnLyrical.

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Facebook Flickr Consultant Social Networking 205

Waxing UnLyrical

AUGUST 4, 2014

Why: The practice of creating useful information to generate demand and attract an audience of buyers is one of the highest impact/lowest cost approaches to digital marketing a business can take. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Please share in the comments below.

Analytics 188

Analytics Consultant Flickr B2B 188

Waxing UnLyrical

JUNE 21, 2018

At the same time, the business climate has put increasing importance on the way company culture informs company success. Instead, integration means that this kind of social PR informs both making marketing decisions and responding to customer feedback. In all of this, you should make social integration the goal.

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Authentication Brands How To Review 125

Waxing UnLyrical

OCTOBER 28, 2016

It was a fast-paced and fun event that was full of useful information. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc. #justsayno #measurepr. Even number of followers. If no engagement from the community, numbers mean nothing #measurepr. November #measurePR Announcement.

Content 100

Content Comparison Banking Consultant 100

Waxing UnLyrical

FEBRUARY 17, 2017

Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc. Don’t forget to include the #liftoff hashtag with your post, otherwise it doesn’t count. Can’t wait to see what you come up with. On that note – happy Friday!

Meme 188

Meme Exercises Training Banking 188

Waxing UnLyrical

AUGUST 28, 2013

Deliver information in the same manner for an event. Tip: Do a survey to get this information, and then offer free trials and invite them to your next event in your communications. What happens afterward is key to nurturing a prospect into a client. Follow up with content and cultivate your new contacts.

Eventful 230

Eventful Tips Consultant Survey 230

Waxing UnLyrical

APRIL 12, 2018

You use predictive analysis and content intelligence to inform your decisions. While you may have a data analyst or two helping you out — or you use attribution software, such as TrendKite or AirPR — you know how to use that information to sell your results to the executive team. Then you bring it all together with results.

Team 213

Team Influencer Case Study Industry 213

Waxing UnLyrical

APRIL 22, 2013

Some of it seems to be warranted – for example, when official news organizations don’t report information accurately or without having done due diligence. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. People seem to be getting angry at others online much more quickly.

Consultant 198

Consultant Social Networking News Examples 198

Waxing UnLyrical

APRIL 17, 2013

Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. … at least, I do. Via sudaxprabhu on Flickr, CC 2.0. Because We Need a Laugh is a post from: Waxing UnLyrical. Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc.

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Flickr Consultant LinkedIn Communities 208

Waxing UnLyrical

APRIL 30, 2017

Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc. Have a super rest of your weekend. And if you haven’t yet, sign up for my Social PR Masterclass on Tuesday. Hopefully I won’t F up, but if I do, we can all be in it together.

Banking 225

Banking Consultant Training LinkedIn 225

Waxing UnLyrical

FEBRUARY 26, 2013

Sharing makes people feel a sense of prestige that they’re associated with something funny or informative. Texeira concludes that the vast majority of sharing is done with selfish motives. That sounds worse than it is. What they won’t share is something shocking. Image: Joseph Swan via Flickr, CC 2.0.

Content 256

Content Study Flickr Advertising 256

Waxing UnLyrical

SEPTEMBER 5, 2017

Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc. Don’t miss this stellar opportunity to gain measurement smarts from this Sisterhood of the Traveling AMEC Board Members as I call them (ha!). So, mark your calendars for September 14th from 12-1pm ET and RSVP to our Facebook event.

Strategy 209

Strategy Banking Metrics Travel 209

Waxing UnLyrical

SEPTEMBER 6, 2013

Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. … Thought so. Happy Friday, everyone! Image: seanrnicholson via Flickr, CC 2.0. Friday Funny: Newfangled Social Networking is a post from: Waxing UnLyrical.

Social Networking 195

Social Networking Flickr Consultant LinkedIn 195

Waxing UnLyrical

AUGUST 20, 2014

So if you’ll be in the NY metro area, or know folks who will, please share the information with them, and register quickly yourself , as this really is a wonderful opportunity. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Have a good one, folks!

Vocus 198

Vocus Metrics Eventful Consultant 198

Waxing UnLyrical

OCTOBER 26, 2016

moment, but frequently, we uncover only nuggets of information that give us confidence that we’re on the right track. So the next time you are gathering information, it might be helpful to include qualitative elements that add a bit of the human touch. Those are a bit harder to uncover. We’re hoping for the Eureka! Be prepared.

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Conversation Project Metrics Survey 100