Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). How did you get into social media?

Social Media Management 102

Social Media Management Questions Social Media HootSuite 102

Keyhole.co

OCTOBER 13, 2023

49% of HR professionals say their company plans to increase the use of social media for hiring and interacting with candidates. To find the best professionals, social recruiting strategies are of great importance now. Social media recruiting requires a lot of work. What is social media recruiting?

Social Media 59

Social Media Reputation Social Networking Hashtag 59

agora pulse

DECEMBER 1, 2020

You’re passionate about your social media agency … but are you losing money or making money from it? Here’s an overview of the different ways you should be making money as a social media marketing agency. Services Your Social Media Marketing Agency Can Offer. Social media strategy.

Social Media 136

Social Media How To Social Media Management Marketing 136

Keyhole.co

NOVEMBER 2, 2023

Influencer marketing is a powerful tool for businesses to connect with their target audience. Micro-influencers particularly, are known for their highly-engaged following and niche-specific audience. However, the success of an influencer marketing campaign hinges on one crucial element: the influencer outreach email.

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Influencer Tips Collaboration Campaign 52

Keyhole.co

MARCH 28, 2023

Influencer marketing is that new kid on the block who has become extremely popular and for all the right reasons. With content marketing as its father and social media marketing as its mother, influencer marketing turns out to be a game-changer. billion in 2022. billion in 2022.

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Sprout Social

MAY 10, 2022

Thanks to social media, the goals of brand marketers are within reach. Having a social presence is a top priority. Nearly one in two businesses consider social media their primary channel for external communication while 58% anticipate it becoming their primary channel in the future. What is brand marketing?

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Oktopost

APRIL 26, 2021

One of the big problems with social media today is that too many individuals and businesses are using it as a push channel. In contrast to traditional media, social media is more about developing relationships and trying to identify how you as a brand can add value to your customers.”. What do I mean by that?

Engagement 156

Engagement Social Media How To Hubspot 156

Keyhole.co

NOVEMBER 8, 2023

By now, pretty much all businesses know the importance of social media. Worldwide, there are nearly 5 billion social media users. Social media compliance sounds easy. In this article, we’ll explore 8 important lessons about social media compliance – but first, what exactly is it?

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Social Media Policies Guidelines Privacy 52

Sprout Social

MAY 24, 2022

Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever. So what’s next?

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Social Media Marketing Social Media Management Issues 130

Buffer Social

JULY 18, 2023

You’ve probably seen social media marketers boasting these kinds of results on Instagram. In this blog, I uncover unique tips from top social media managers who’ve revived defunct accounts and increased their clients’ reach to thousands of followers within a few days of working with them.

Social Media Management 79

Social Media Management Social Media Tips LinkedIn 79

Sprout Social

JANUARY 23, 2024

A series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. as a reference to speculation that Swift might be announcing the release of her re-recorded album Reputation. Welcome to the first edition of the Post Performance Report (PPR).

Report 110

Report Brands Library Sentiment 110

Buffer Social

OCTOBER 23, 2023

Get the need-to-know highlights from the social media industry that happened the week of October 16-20. Make sure to include reputable sources when engaging in community fact checks. Use this feature to reference and connect with other content, enriching your video narratives. teens spend around 4.8

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News Social Media Airlines Collaboration 71

Oktopost

MARCH 7, 2022

We also know the world of social listening is one that can make or break our brand’s reputation. Like actual listening, social listening can be the glue that holds your marketing strategy together. What is Social Listening? Social Listening vs. Social Monitoring: What’s the Difference?

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B2B Sentiment Analysis Reputation 155

Keyhole.co

MARCH 2, 2023

Love it or hate it, social media is here to stay. Social media has also changed the way products and services are marketed. This sets a new law for businesses and social media marketers alike: if you aren’t on social, you’re missing out on a significant portion of your market.

Social Media 52

Social Media Tools HootSuite Marketing 52

Sprout Social

JANUARY 26, 2023

Or maybe through word-of-mouth from a friend , family member or trusted influencer. For example, a company may offer a discount or special promotion to customers who successfully refer their products to someone else. Or, they might partner with an influencer or offer an affiliate program to incentivize people to promote their products.

Discount 126

Discount Marketing How To B2B 126

Social Media Strategies Summit

MARCH 11, 2021

Clubhouse is the hottest topic in social media right now. It’s basically mandated that any article about it has to use words like “buzzy” and reference its myriad of A-list users, from Elon Musk to Oprah Winfrey. As such, if you’re going to use Clubhouse in your social media strategy , you need to get a little creative.

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Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year.

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Marketing How To Sample Samples 131

Mindjumpers

FEBRUARY 2, 2011

Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. Social media requires people and time. Their presence is monitored all day.

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Airlines Social Media Collaboration Travel 232

Sprout Social

OCTOBER 15, 2020

Whereas social monitoring focuses on just the social media coverage your brand gets, brand monitoring encompasses social media as well as everywhere else people are talking about your brand. Reputation and crisis management. Some of the main channels to monitor are: Online news media. Name variations.

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Brand Monitoring Brands Sentiment Reputation 141

Social Media Strategies Summit

SEPTEMBER 23, 2022

No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. Let’s kick things off with Harvard College , which has the best reputation of any university on the planet, according to the Times Higher Education World Reputation Rankings.

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Education Examples Content Nielsen 162

Keyhole.co

JANUARY 16, 2024

This doesn’t just refer to sales and revenue; businesses also compete within the social space, whether they are small or big brands. For instance, have you ever wondered who’s dominating the social space between Burger King, Subway and MacDonald’s? 4 Benefits of social listening for competitive analysis 1.

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Techipedia: Tamar Weinberg

AUGUST 25, 2010

With social media, an abundance of resources are at your fingertips. However, without a successful plan and any adequate preparation, your social media efforts will fail. Don’t make your social media efforts half-assed. If you’re going to engage in social media, do it!

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Social Media Engagement Forums Policies 272

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Keeping an eye out for mentions and Google Alerts and the like is just social media monitoring, and you can miss out on a lot of nuance and context.

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Tools B2B Sentiment Notification 116

Keyhole.co

MAY 16, 2023

Basically, the process is all about keeping track of what people are saying about a company, brand, or product in the media. This encompasses social media, news articles, blogs, and other online sources. You can use media monitoring to track social mentions of your brand and respond to customer feedback or complaints.

Tools 52

Tools Sentiment Analysis Metrics 52

Hootsuite

JULY 2, 2019

This can help boost brand reputation and make recruitment easier. Employee advocacy can take many forms, but the most common and effective channel is social media. Your employees already have social media profiles. Emphasize your company’s reputation as an industry leader. Hey, Social Marketers!

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Social Media Guidelines HootSuite How To 111

Buffer Social

AUGUST 16, 2023

Becoming a thought leader in my niche boosted my reputation and ability to attract high-profile clients. Create tailored pitch templates, media lists, and outreach strategies for my target audience. Most importantly, I could charge more premium rates for our PR services because of the reputation and authority we had built.

Strategy 74

Strategy Press Release Startup Reputation 74

Sprout Social

MARCH 31, 2022

But content on Reels and TikTok is totally different than pretty much anything else you need on social media. In this guide, we’ll break down these two dominant short-form social platforms including similarities, differences and best practices for both. Highlight collaborators and influencers. Skits and memes.

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Platform Instagram Video Meme 123

Keyhole.co

FEBRUARY 14, 2024

Whether you watched it live with chicken wings and chips, or scrolled through social media to find irresistible memes, the Super Bowl got everyone talking. Taylor Swift’s Effect on NFL Super Bowl LVIII The Taylor Swift Effect is all about the incredible cultural and economic influence of pop superstar Taylor Swift.

Eventful 52

Eventful Advertising Social Media Features 52

Keyhole.co

MARCH 24, 2023

What are social mentions? Social mentions are posts that reference your brands either by tagging you in captions or just mentioning you in their post. Moreover, social mentions give away a handful of insights. This can lead to increased visibility, recognition, and influence within their industry or community.

How To 52

How To Sentiment Reputation Hashtag 52

Sprout Social

MAY 24, 2022

As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. Now, social strategies apply to more than just owned media. In fact, they can and should play a role in all three media buckets. What is paid media?

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Sentiment Metrics Hashtag Review 97

Razor Social

MARCH 30, 2016

Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. The Social Media Monitoring Lighthouse. People mention what they are doing on social media channels and they also look for advice. Influencer Monitoring.

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Attensity Crimson Hexagon Social Media Sentiment 77

Hootsuite

JUNE 28, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. What is dark social? Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. What about in 2023?

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HootSuite URL Analytics Forums 120

Techipedia: Tamar Weinberg

OCTOBER 4, 2011

” Social media is an ideal platform to carve out a niche and own your territory. 2: True Rock Stars Let Social Proof Do the Heavy Lifting. The term “social proof” refers to the psychological phenomenon of people being motivated to do things that they see other people doing.

Social Media 195

Social Media How To Authentication Social Bookmarking 195

Keyhole.co

JULY 26, 2023

Social media has become an integral part of our lives, and it’s time to tap into its power to drive your sales through the roof. By mastering the art of social selling, you can achieve incredible results. It also builds a genuine relationship with your clients, hopefully improving your sales from social media.

Strategy 52

Strategy Tips Buy Activities 52

Sprout Social

NOVEMBER 1, 2021

Oftentimes, when people think about brand advocates, they may think of external people, such as social media influencers. While this may be true, consider this: your employees know your company inside out and can lend a unique voice to your brand’s reputation. Social media advocacy. Company swag & merch.

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Training Study Metrics Social Media 124

Oktopost

JUNE 14, 2021

Demand generation is the first step on the journey towards building loyal customers and improving your brand’s reputation along the way. . This includes looking for keywords to target when publishing content and monitoring the conversation on social media. Influencer sponsorships and paid advertising.

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Comparison SEO Curation Domain Name 145

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

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Social Media B2B Marketing SEO 245