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The Complete Guide on B2B Influencer Strategy

Oktopost

Influencer marketing is one of the most powerful strategies that could be done for your business. It helps you reach out to a wide range of people, generate new prospects, foster connection with your audience, increase brand loyalty, and of course, B2B’s ultimate metric — get sales. What is influencer marketing strategy?

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7 Top B2B Social Media Trends

Oktopost

YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs. Though most commonly linked with B2C, influencer marketing can be just as fruitful in the B2B world. 7 Top B2B Social Media Trends 1.

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5 ways social media listening increases customer advocacy

Sprout Social

The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. You create loyalty from the start Once you attract new customers, the next step is to increase retention and loyalty. Social listening plays a vital role in this area. What is customer advocacy?

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Audience engagement: What it is and tips to improve it

Sprout Social

Here’s a peek at some of the many ways audience engagement can benefit your brand: Increase brand loyalty When your audience engages with your brand, especially more than once, they are more likely to stick around for the long term. Your target audience feels that your brand understands them and their needs, which leads to brand loyalty.

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5 Ways to Drive Revenue With Your B2B Social Media Strategy

Oktopost

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. Read on to discover our top five takeaways from the webinar. Watch the full webinar to gain more valuable insights on driving revenue with your B2B social media strategy.

B2B 69
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7 Surprising Differences Between Male and Female Millennials: Webinar Recap

Ignite Social Media

If you missed our webinar last week on the 7 surprising differences between millennial men and women and their social media usage, we’re here to give you a debrief. If they’re your target, consider using influencers on those networks to reach them where they’re spending a large chunk of their time.

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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Investing in your current customer pool builds loyalty and connection. Increase brand loyalty Brand loyalty is precious.

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