Sherrilynne Starkie

FEBRUARY 18, 2020

Just two years ago the news media industry looked bleak with almost half, 44 per cent, of people checking the news less than once a week. It integrates digital marketing communications strategies and tactics to maximize impact, extend reach and deliver a measurable return on investment (ROI). Today’s picture is much rosier.

Fashion 409

Fashion News Report Review 409

Dave Fleet

JUNE 15, 2010

Social media ROI is a hot topic right now, as social media begins to (slowly) mature. One area in particular which is fast-evolving is social media monitoring (my ex-colleague Michael O’Connor Clarke quipped last week that there’s probably a micro-industry dedicated to watching it). I came away impressed. Public Relations.

Sysomos 273

Sysomos ROI Social Media Privacy 273

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Yet, 61% of marketers claim measuring ROI is a top challenge. Why is social media’s ROI so elusive, despite marketers’ increased focus on this function and despite the proliferation of social marketing tools? ” Click To Tweet.

B2B 91

B2B ROI Social Media Hashtag 91

Convince & Convert

DECEMBER 15, 2023

Your audience is more aware now than ever before and taking every decision after considerable research. Optimizing your profile headline will ensure that your account comes up in the first few positions and gets more clicks when your prospects search for your service, product, or industry.

SEO 157

SEO Social Media Strategy Hashtag 157

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. Let your readers know!

ROI 191

ROI Case Study Bazaarvoice Klout 191

Small Business Mavericks

MAY 6, 2015

The Reach, Engagement, and ROI of Content Marketing vs Native Advertising is the subject of new research just given to us on Moz. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. Kelsey Libert gives us a nice overview of the results and there is much to consider.

Research 70

Research Advertising Content ROI 70

Convince & Convert

SEPTEMBER 25, 2012

The study surveyed 469 marketers from a variety of industries, expertise and verticals, the report looks at how businesses are using (or not using) social media, the key. Click to read more »

ROI 141

ROI Social Media Research Survey 141

The Realtime Report

NOVEMBER 19, 2021

For a brand to establish long-term relationships with the best influencers for their campaign, in terms of reputation and ROI, they should keep the following tips in mind when communicating to their most desirable influencers: Research The Influencer Before You Reach Out. LinkedIn Alexander Frolov and Twitter @aleksandr4bd.

Influencer 209

Influencer Tips Proposal Authentication 209

Oktopost

DECEMBER 21, 2023

By carefully allocating resources and prioritizing strategic initiatives, CMOs can ensure that every dollar spent delivers a high Marketing ROI. Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing 132

Marketing How To Sample Samples 132

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey. jxrdanhames m.A.A.d

Metrics 100

Metrics Influencer Marketing Survey 100

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. X (formally Twitter): B2B marketers leverage X to join conversations with prospects and customers and stay on top of industry news and trends.

B2B 117

B2B Trends Social Media UGC 117

Pam Moore

MAY 19, 2023

Increased ROI. By leveraging AI, marketing teams can optimize their strategies and campaigns for maximum impact and ROI. This helps you personalize your marketing with a higher ROI. Growth Mindset: “Marketing automation has the potential to bring data-driven insights and improved ROI.

Team 148

Team Marketing ROI Training 148

Pam Moore

MAY 19, 2023

Increased ROI. By leveraging AI, marketing teams can optimize their strategies and campaigns for maximum impact and ROI. This helps you personalize your marketing with a higher ROI. Growth Mindset: “Marketing automation has the potential to bring data-driven insights and improved ROI.

Team 147

Team Marketing ROI Training 147

Pam Moore

APRIL 24, 2017

One way you can gain immediate traction and competitive advantage is to work with influencers in your industry or niche to create partnered content with them. Do you ever feel as though there is no human way you can create the content needed to make your brand and marketing successful as it can be? How do you rise above the noise?

Influencer 167

Influencer Industry Content How To 167

agora pulse

NOVEMBER 10, 2020

With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. Then add helpful findings, such as competitive analyses and ROI calculations. Overview of 45 Social Media Analytics Tools.

Analytics 179

Analytics Social Media Tools Price 179

Buffer Social

JANUARY 16, 2018

What’s in store for the social media industry in 2018? Engagement is the #1 way to measure ROI from social media advertising. Industry breakdown. The way consumers use social media channels is constantly evolving and as marketers and entrepreneurs, we need to adapt to these changes. — State of Social 2018: The full report.

Report 111

Report Data Social Media Research 111

Writtent Blog

JUNE 17, 2013

Effective online marketing starts with thorough keyword research. But knowing the keywords your prospects use to find you online is more than just good SEO — it’s also good market research. Finding the right keywords takes time and effort, but a good keyword research tool makes the process much faster and easier.

Research 89

Research Tools Module Adwords 89

Sprout Social

DECEMBER 6, 2023

On and off the clock, they research potential purchases just as everyone else might. B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry. There lies the magic of B2B influencer marketing.

B2B 119

B2B Influencer Brands Marketing 119

Sprout Social

FEBRUARY 12, 2024

They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. When it comes to influencer marketing , C-suite execs want more than just good engagement. Tagger helps with this.

Influencer 107

Influencer Marketing Collaboration ROI 107

Kikolani

AUGUST 27, 2012

AIDA, ROI and KISS were first coined by advertisers and an engineer but have since been applied to the online marketing industry. Despite the debate, AIDA, ROI and KISS provide copywriters with valuable checklists, all of which ensure your copy is well written for maximum consumer engagement and ultimately, conversion.

ROI 128

ROI How To Analytics Buy 128

Sprout Social

APRIL 4, 2023

And, with the right brand advocacy strategy, you can realize a stunning ROI. More and more people are turning to social media to research products and services. And, research by LinkedIn has shown that employees have an average of 10 times the connections as their company’s Page followers.

Brands 129

Brands ROI Authentication UGC 129

Pam Moore

MARCH 9, 2020

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand.

ROI 78

ROI Strategy How To Marketing 78

Bill Hartzer

JANUARY 23, 2024

Secret Sauce for Viral Clips As businesses of all sizes jump on the short-form content bandwagon, Munch’s research reveals some golden nuggets for success. Impact on Business Growth Increasing ROI: Video marketing is proving to be a goldmine for marketers, with optimism soaring regarding the return on investment from videos.

Report 95

Report Platform Video Film 95

Webbiquity SMM

JUNE 1, 2021

A proven system that yields results, regardless of industry segment? That’s a 44x ROI. Do extensive hashtag keyword research: If your content is not searchable, it is not scalable. This makes keyword research for hashtags critical in social media. What follows is loss of resources, energy, and enthusiasm.

Tips 352

Tips Marketing Privacy Influencer 352

The Social Media Incubator

NOVEMBER 16, 2009

scan or click the QR code to see the packages we offer True Social Media ROI is All About Integration by admin on November 16, 2009 Not long ago, a client came and asked if we could “help her business go viral” by launching social media for her company. Public Relations and Small Business Mavericks C.E.L.

ROI 106

ROI Social Media Foursquare Consultant 106

Oktopost

SEPTEMBER 12, 2023

Since B2B buyers primarily research solutions on their own, effective marketing is crucial. But how do you subtly engage your prospects when they are researching solutions online? This includes the industry, company size, location, and revenue. Intent data is your key to simplified B2B marketing lead generation.

Data 124

Data B2B How To Metrics 124

Kikolani

DECEMBER 6, 2011

10 Great Google+ Pages for Real Estate Professionals – 10 Google+ pages in the real estate industry to check out to see how you can get more out of Google+. Guide To Keyword Research – Part I: Keyword Discovery – Various methods and tools for keyword research plus how to organize your information.

Analytics 118

Analytics Research Real Estate Google 118

Sprout Social

FEBRUARY 7, 2023

In the face of limited resources, changing algorithms and congested feeds, an advocacy program is a company’s greatest asset to amplify content, increase ROI and recruit top talent. Your C-suite pitch: Across industries, organic social performance has taken a hit. Their employees also reported 98% satisfaction with the platform.

Buy 94

Buy Curation Statistics Survey 94

Hootsuite

SEPTEMBER 21, 2023

If you’re tracking the ROI of digital marketing, you need to identify vanity metrics specific to each channel to make sure that you can prioritize actionable metrics that align with your unique business goals. Vanity metrics in advertising The online advertising industry is built on the back of impressions. Try it free today.

Metrics 107

Metrics Examples Marketing HootSuite 107

Sprout Social

JANUARY 9, 2024

These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently. That’s why you must choose one based on your specific needs and characteristics, such as your industry, company size and target audience. Let’s dig deeper.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Oktopost

JANUARY 31, 2024

Now that 75% of B2B buyers are actively researching solutions on social media, 50% of which are on LinkedIn , these two techniques have become an effective solution to build brand awareness and generate more customers from social media. They’re strategic marketing initiatives that will maximize the impact of, and the ROI from, social.

B2B 62

B2B Metrics Comparison Education 62

Pam Moore

AUGUST 16, 2018

Yet do you wonder why your ROI (return on investment) is close to zero and you have no yummy frosting to lick? The truth is the ROI comes in the hard work. It comes in the researching, connecting, preparing, planning, and working smart, not just hard 24 hours a day. Could it be that you skipped the recipe, mixing and baking?

Social Media 132

Social Media Training ROI Meme 132

Sprout Social

MARCH 28, 2022

Across departments, every employee in your organization should be a competitive analysis detective, constantly looking for clues on what’s coming up in your industry. In order to build a competitive intelligence culture that sticks, you need a team of high-achieving analysts who live and breathe your industry. Relentless researchers.

System 106

System How To Analysis Team 106

Sprout Social

OCTOBER 11, 2022

According to Sprout’s research, brands report not having enough content as one of their greatest employee advocacy challenges. Focus on relevant topics that will help your community approach common industry challenges. Candidates are also interested in industry awards and recognitions. Product news/industry partnerships.

Strategy 132

Strategy Content Curation Press Release 132

Sprout Social

APRIL 25, 2024

These templates are fully customizable and informed by industry best practices, so you can save time and effort. It’s where consumers go to find and research their next purchase, making it an indispensable channel for product launches. In this article, we’re sharing every social media marketing template we’ve ever made.

Template 52

Template Templates Social Media RFP 52

Buffer Social

SEPTEMBER 11, 2023

What’s the true ROI? The ROI is insane. When you're writing your experience, be sure to use keywords that are relevant to your industry and the jobs you're interested in. Include skills that are relevant to your industry and that align with your career goals. Use LinkedIn to research companies.

LinkedIn 113

LinkedIn Tips Skills URL 113