Hootsuite

MARCH 16, 2023

While Google remains king of search with the vast majority of the market share (it’s become a verb, after all), Microsoft Ads are in second place. Savvy digital marketers can (and should) learn how to leverage the power of Microsoft Ads and understand exactly how to advertise on Bing. Why use Microsoft Advertising (formerly Bing Ads)?

Microsoft 145

Microsoft CPC Campaign HootSuite 145

Convince & Convert

JANUARY 28, 2014

Robinson, International Review of Industrial Organizational Psychology New York: Wiley – it was shown that behavioral interviewing can increase by nearly 50 percent your chances of hiring the right employee. Create an online landing page filled with properly cited statistics for your industry or area of expertise. Cooper and I.T.

Statistics 133

Statistics Content Hubspot Marketing 133

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog. Promote white papers / eBooks / reports for lead generation.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

Pam Moore

SEPTEMBER 9, 2020

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels. The Ultimate Guide to Sales and Marketing Conversion Funnels .

Conversation 78

Conversation Template Templates Marketing 78

Oktopost

OCTOBER 10, 2022

In short, brand visibility refers to how much your brand is seen on different marketing channels. Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. Of course, the right way to measure brand visibility depends on your organization’s marketing goals.

Brands 75

Brands B2B SEO Influencer 75

Writtent Blog

MAY 20, 2014

Content marketing — like any other type of online marketing — is continually changing and evolving. Example: one of my Internet marketing buddies’ content marketing campaign was built heavily around article directory submissions (think Ezine Articles ). 65% of Content is Based on Industry Trends.

Trends 95

Trends Content Marketing Curation 95

Pam Moore

FEBRUARY 1, 2016

It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream. As marketers it’s in our DNA to move fast.

Social Media 113

Social Media ROI How To Marketing 113

Writtent Blog

FEBRUARY 20, 2014

The average marketer today uses 12 different content marketing tactics. Ten years ago, only a handful of us had even heard of content marketing. You need to consistently come up with more content marketing ideas to publish even more engaging content. Let that statistic just sink in for a minute. Co-Creation.

Content 104

Content Marketing Screencast Tumblr 104

Convince & Convert

MAY 20, 2014

Image via BigStockPhoto.com C-suite executives are a coveted audience for any content marketer. This group has proven to be a somewhat elusive target for marketers, with a unique set of challenges, constraints, and considerations you’re not likely to encounter in your broader content marketing segments. Want to know a secret?

Engagement 146

Engagement Content Klout Groups 146

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Hootsuite

MAY 31, 2023

Here’s how you can get started with ChatGPT for social media marketing. Start free 30-day trial How to use ChatGPT for social media marketing ChatGPT and social media go together like peanut butter and jam. Repurposing content Looking to turn a white paper into an Instagram post? It’s seriously easy.

Social Media 140

Social Media HootSuite How To URL 140

Convince & Convert

FEBRUARY 12, 2012

Last week I wrote about the 4 (and only 4) possible rationales for agencies to get deep into content marketing. Clearly understanding these rationales is important because content marketing isn’t free. The Six Lifelong Laws of Successful Content Marketing for Agencies. BlissPR is all B2B, and heavily blog-focused.

Content 131

Content Marketing Cost Metrics 131

Buzz Marketing for Technology

JUNE 27, 2008

The increasing globalisation and diversification of business means that you can no longer look only at your own industry in your own town. Developments in other countries and industries and in technology could all suddenly and dramatically change the dynamics of the business your companies operate in. Filter aggressively.

Web 2.0 244

Web 2.0 Movable Type Collaboration Journal 244

Bill Hartzer

OCTOBER 13, 2014

In case you’ve missed it, you might want to check out SocialCentiv, a really cool new Twitter marketing software product. TopSEOs, a website that “lists” the top SEOs in the industry, appears to have been banned in Google. SocialCentive Twitter Marketing Software Free Trial. TopSEOs Banned.

Domain Name 89

Domain Name Conference SEO Software 89

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Industry Switch. Marketing IT. All employees are expected to read it carefully and respond immediately if they can share a contact or industry background. src = [link]. }. ); WHITE PAPERS. src = [link]. }. Webcasts |. Podcasts |. Solution Centers |. Newsletters |. Advice & Opinion.

Company 122

Company How To Case Study Mobile 122

Bill Hartzer

OCTOBER 18, 2014

And in case you’ve missed it, you might want to check out SocialCentiv, a really cool new Twitter marketing tool. But, the SEO industry insiders are reporting that Google Penguin 3.0 SocialCentive Twitter Marketing Software Free Trial. Google Penguin Refresh, Google Penguin 3.0.

Domain Name 91

Domain Name Price Conference Software 91

Writtent Blog

JULY 18, 2013

Visual content marketing has never mattered more, particularly in an era where consumers are increasingly savvy, connected and crunched for time. It’s never mattered more to incorporate multimedia elements in your marketing strategy. Lori Kozlowski – @LoriKozlowski. Heidi Cohen – @HeidiCohen. Image credit: Heidi Cohen.

Content 95

Content Marketing Meme Hubspot 95

Sprout Social

MAY 18, 2016

If you work in a fairly niche or new industry then a big portion of your time should be spent educating your market on the problem your product aims to solve, because they won’t always know that they have one. This creates a demand across the entire industry. Show Your Product Market Fit. Leverage Video Marketing.

Strategy 83

Strategy Marketing Report Resources 83

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. Roland Piquepaille lives in Paris, France, and he spent most of his career in software, mainly for high performance computing and visualization companies. For disclosures on Rolands industry affiliations, click here. Sponsored White Papers, Webcasts, and Downloads. Software as Services.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Many brands today are leveraging employees and outside influencers as part of their content marketing programs.

Crowdsourcing 132

Crowdsourcing Curata Mobile Content management systems 132

Keyhole.co

FEBRUARY 17, 2023

“A brand is a name a company uses to represent a specific product or business for marketing purposes.” For example, in 1975, computer programmers Bill Gates and Paul Allen started their company designing software for microcomputers. Currently, an estimated 92% of companies use this channel for marketing.

Strategy 52

Strategy Brands Discount Hashtag 52

Buzz Marketing for Technology

FEBRUARY 23, 2009

Sure you can get someone in your organization to write a white paper for you that you can send to trade pubs, email out to existing clients, post to your website and buy keywords to point at it that drive you leads. Prior to launching The Bloom Group, Bob for 10 years was director of marketing communications at CSC Index.

Real Estate 100

Real Estate Health Care Consultant Study 100

Buzz Marketing for Technology

JUNE 27, 2008

enterprise software. B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? - A Webcast with McGraw-Hill/Platts and the Industry Analysts at Outsell - June 17 at 11 a.m. FAST White Paper. Find out more and download the paper today. Doc Searls. Dr David Vaine.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Socialmedia.biz

JULY 23, 2017

It does exactly as the name suggests, which is making it easy for employees to support their employers’ content distribution efforts – while positioning themselves as industry thought leaders at the same time. That’s a content distribution opportunity that B2B marketers should not overlook. Dynamic Signal.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Socialmedia.biz

JULY 23, 2017

It does exactly as the name suggests, which is making it easy for employees to support their employers’ content distribution efforts – while positioning themselves as industry thought leaders at the same time. That’s a content distribution opportunity that B2B marketers should not overlook. Dynamic Signal.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. They were distributed fairly evenly by company size and across industry, education and government sectors. Looking for possible supplier of marketing collateral. Learn how EMC solutions enable data archiving across a complex, heterogeneous software environment. KMWorld Magazine. Subscribe to KMWorld.

Insurance 124

Insurance Pharmaceuticals Sample Samples 124

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. The Industry Standard. Unified Communications. VoIP Services. Network Management. Application Management. Desktop Management. Patch Management. Wireless & Mobile. Applications. Collaboration. JavaWorld.com. LinuxWorld.com. Middleware. Data Center. Storage Mgmt. Utility Computing. Site Resources. Newsletters.

Meeting 100

Meeting Sharepoint Wireless Microsoft 100

Sprout Social

JULY 20, 2016

For instance, it wouldn’t make sense to contact the CEO of an enterprise-sized company to pitch your payroll software. You can target your posts by company size, industry, location and more. They also have groups for specific industries. After all, it’s the top social network for B2B marketers.

LinkedIn 40

LinkedIn Groups Groups B2B 40

Sprout Social

FEBRUARY 22, 2021

One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. In fact, social is an integral component to successful B2B marketing. According to one report, 88% of the top B2B content marketers prioritize their audience’s needs over sales or promotional messages.

B2B 137

B2B Social Media Hashtag Press Release 137

ProBlogger

MARCH 1, 2017

Hobby bloggers disappeared for the most part and a new wave of bloggers began to shape what has now become a billion-dollar industry. Are you hoping to generate ad revenue or are you focusing on affiliate marketing? You’ve been told over and over just how important it is to collect email leads for future marketing and sales pushes.

Real Estate 20

Real Estate eBook Hosting Discount 20

Oktopost

OCTOBER 26, 2020

But who likes a challenge more than a B2B marketer? To execute an effective B2B social media marketing strategy , you need the right set of tools to organize it all. No two businesses are the same and no two social media marketing strategies are alike. Oktopost is the only social media management tool dedicated to B2B marketing.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Buzz Marketing for Technology

JUNE 27, 2008

Industry Centers |. by Industry. Marketing & Advertising. Marketing & Advertising. Sales & Marketing. Advertising & Marketing. Computers & Software. White Papers. Related Topics: Software Services & Applications (301). |. Forms & Agreements |. by Geography.

Applications 100

Applications Software Diagrams Real Estate 100

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Industry Switch. Marketing IT. It is their older peers that I have to repeat that lesson too (no printing the actual network diagram, complete with FW locations and IP addresses on marketing brochures; no giving away product roadmaps at Trade Shows.). CEO BT Industrials, Inc. src = [link]. }.

Wireless 100

Wireless RFP Web 2.0 Microsoft 100

Oktopost

DECEMBER 31, 2019

It can be obtained directly from leads themselves—for example, by having them fill out a form in order to download a white paper or request a product demo or requesting a meeting with a salesperson. Why Do B2B Marketers Need to Enrich Their Data? Ambitious marketers can use data enrichment to take personalization even further.

Data 120

Data B2B Process Aggregator 120

Webbiquity SMM

APRIL 23, 2013

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. Content Marketing Guides, Tips and Tactics.

Content 223

Content Tips Marketing B2B 223

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. It doesn’t matter what industry you’re in. Absolutely.

Social Media 151

Social Media Strategy Consultant Web 2.0 151