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15 Golden Rules of Content Marketing in 2018

Pam Moore

Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. I can remember the advice from one of my favorite CMOs at an enterprise software company I worked at for 7.5

Content 163
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Social-Led Brands Are the Future—Here’s Why

Hootsuite

These rules cover restricted industries like finance, as well as industries with more room to experiment. But industries like cosmetics, food, and marketing are more loosey-goosey. Forget your marketing degree and crank out some dank, industry-related memes. They define themselves as “a global leader in survey software.”

Brands 117
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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. “help desk software&# instead of the product name). Here are 20 ideas.

ROI 191
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9 Ways to Increase Your Brand Visibility

Oktopost

Data from social listening software can help you maximize engagement, analyze your competitors, and respond to negative feedback. For example, if you work in the financial industry, you might comment on popular posts around financial news in your industry, regardless of who posts it. be sure to keep it non-promotional.

Brands 78
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How To Start A Social Media Marketing Agency: A Step-By-Step Guide

Keyhole.co

This may mean focusing on a specific industry (e.g., According to industry benchmarks, however, the average price point is $1,501- $3,000 monthly. Some options to consider might include an email marketing newsletter and downloadable guides/white papers you can offer on your website.

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Eight steps to thriving on information overload

Buzz Marketing for Technology

The increasing globalisation and diversification of business means that you can no longer look only at your own industry in your own town. Developments in other countries and industries and in technology could all suddenly and dramatically change the dynamics of the business your companies operate in. Filter aggressively.

Web 2.0 244
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Executive Engagement: Building Top-Floor Content for C-Suites

Convince & Convert

Make sure your sources are industry-leading and recognizable to increase the credibility quotient. These executives aren’t looking to repeat what their competitors already know; they’re looking to become trailblazers and leaders in their industry. So, put some work into it. To that end, content should emphasize strategy over tactics.