Buzz Marketing for Technology
NOVEMBER 21, 2012
Business and consumer brands have traditionally approached marketing from two totally different vantage points. But the reality is that B2B buyers are very similar to B2C consumers— whether it’s buying a new car or new enterprise software, consumers want to be educated and informed. 2) Start testing, seriously.
Pam Moore
JULY 9, 2018
Content marketing is becoming more challenging even for the most experienced marketers. Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. I think often times marketers over complicate what should be simple.
The Realtime Report
DECEMBER 27, 2012
This is a guest post by Evy Wilkins, VP of Marketing at Traackr. If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives.
Sprout Social
JANUARY 13, 2021
Attribution modeling in marketing is assigning a value for the customer’s interaction points with the brand that led to the purchase. Why marketing attribution models are important. The different marketing attribution models. There are three major types of marketing attribution models: first touch, last touch and multi touch.
Ignite Social Media
OCTOBER 1, 2018
Last year, the marketing software platform acquired Motion.ai Hubspot has both a website and Facebook Messenger bot that it uses to capture leads and provide users with more information on its software. Software company Marketo is another site that makes good use of a Chatbot to generate leads and keep visitors engaged.
Mindjumpers
MAY 15, 2012
Being exceeding interested in the talk of Big Data, I’ve recently been inspired by the research and development of Big Data related software and applications. The point of Big Data and thereby BDAs is neither marketing nor PR. Social Performance Software: helping us to retrieve business intelligence.
Keyhole.co
OCTOBER 16, 2023
In short, there is ample opportunity for anyone looking to engage the crossroads of social media and marketing. One of the most lucrative and rewarding ways to do so (and to be fair, one of the most competitive) is to launch a social media marketing agency. What is a social media marketing agency?
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