Firebelly

MARCH 12, 2012

As an industry, we cannot fall into the same trap that the advertising business did, whereby they continue to struggle with attracting and retaining a diverse workforce 30+ years after it was first identified as a shortcoming. Social Media – It’s Not Just for White Folks. Social Media Gurus, Real Work and Diversity.

Social Media 196

Social Media Issues Consultant Advertising 196

Firebelly

NOVEMBER 29, 2011

What three industries could most benefit from your product or service? Three Industries that Need…. What are the top three things people should avoid when selecting your products or service? Answering these questions thoughtfully can quickly create the content for the following blog topics: Top 5 Reasons You Need ….

Social Media 184

Social Media SEO Marketing Industry 184

Firebelly

APRIL 2, 2018

Instagram averages an engagement rate of 1.66% across all industries, whereas Facebook only averages a 0.17% engagement rate. Team Instagram Instagram may be late to the game, but what it lacks in user reach, it makes up for in engagement. Most notable about Instagram is its appeal to younger users.

Instagram 131

Instagram Brands Facebook Comparison 131

Firebelly

DECEMBER 5, 2013

Today Google Carousel only covers travel, hospitality, and restaurant queries, but I have a feeling Google will expand their categories into real estate and rentals, which would be an awesome opportunity for our industry to gain that top placement across the carousel. Staffing for social media truly arrives. The crowd economy is here.

Real Estate 271

Real Estate Marketing Automotive Smart Phone 271

Firebelly

AUGUST 29, 2012

Industry hot buttons. Marketing objectives. The personality of the brand. Why people do business with the brand. What value does the brand provide. Key messages. Audience demographics. What stories can be told.

Strategy 181

Strategy Brands Meeting Industry 181

Firebelly

NOVEMBER 23, 2011

Thursdays & Fridays (& depends on your industry). Best days and times to update your Facebook page. Saturdays at Noon. Weekends and off-peak hours from 2pm to 5am. 8pm weekdays and 11am on Saturday. Weekdays 7am, 5pm and 11pm EST (especially on Fridays). Weekdays 11am, 3pm and 8pm. 9am & 8pm. Notice anything?

Facebook 192

Facebook Study Communities Report 192

Firebelly

NOVEMBER 7, 2013

And yet, despite being the second most popular social networking site behind Facebook for industry business objectives, just 55 percent of the marketers who are currently using the social media network say they are satisfied with the service. So far Twitter has had no problem attracting users from the marketing world.

Social Media 155

Social Media Twitter Marketing Loyalty 155

Firebelly

OCTOBER 20, 2015

All of those actions are important for any industry that relies on conversations and interactions to close business. Facebook has also given consumers the power to take actions that can directly affect a brand’s bottom line. Shop now , sign up and call now are just some of the action items currently available to customers.

Brands 100

Brands Facebook Mobile Industry 100

Firebelly

JANUARY 14, 2014

My classmates had studied everything including graphic design, business, fashion, industrial design, architecture, and came from all across the globe. I had the time of my life there, meeting people from all walks of life and from all around the world.

Fashion 163

Fashion Collaboration Study Meeting 163

Firebelly

OCTOBER 17, 2013

During a recent webinar by industry analyst Susan Etlinger on using social data to gain a competitive advantage, I started thinking about the role customer insights play. Drawing upon Susan’s work, my thoughts offer an extension on what we’re doing at Firebelly to solve these social data challenges.

Data 166

Data Social Media Tips Marketing 166

Firebelly

OCTOBER 6, 2011

The unfortunate death of Apple’s CEO and industry icon Steve Jobs took everyone by surprise, even those who were expecting it. The amount of sympathy and condolences expressed over social media may have a hit a new high, with at one point over 17% of tweets referencing his life and his death.

Apple 168

Apple Industry Company Social Media 168

Firebelly

SEPTEMBER 15, 2011

Attendees come to Socialize expecting to get past the vendor hype and industry spin, and learn the inside scoop. Socialize provides the perfect opportunity to rub shoulders and network with an array of industry heavyweights, thought leaders and hands-on practitioners in an informal atmosphere that fosters open dialogue.

Klout 178

Klout Case Study Conference Mobile 178

Firebelly

JULY 3, 2013

What inspired you to get in to the food industry and start Cerulean? I got the chance to sit down and talk with the owner Caleb France about his passion to bring great, local food to customers in a creative way. We grow internally and become educated and with that we can educate a town, city and many more.

Education 168

Education Travel Team Industry 168

Firebelly

MARCH 21, 2016

In my new Shorthand series, I’ll be asking fellow social media marketing industry leaders for three quick and easy-to-digest insights into their areas of expertise or interest. For my second installment of Shorthand , I spoke with Erik Qualman. His book What Happens on Campus Stays on YouTube was nominated for the 2015 Pulitzer Prize.

Reputation 100

Reputation Privacy YouTube Questions 100

Firebelly

JANUARY 15, 2014

We use design thinking to clarify processes and put us and our clients at the top of the industry. The Firebelly team is made up of a very diverse group of people from different backgrounds and different viewpoints, but everyone at Firebelly has something in common: we all want to do good.

Collaboration 154

Collaboration Meeting Groups Groups 154

Firebelly

AUGUST 15, 2011

How social search is changing the search industry. By Laura Click A few months ago, I told you about the annoying social media personality disorders that will kill your ability to be successful on the social web. But guess what? Bloggers are not immune from developing their own set of ugly personalities that will send readers packing.

Social Media 192

Social Media iPad StumbleUpon Social Bookmarking 192

Firebelly

MARCH 14, 2016

In my new Shorthand series, I’ll be asking fellow social media marketing industry leaders for three quick and easy-to-digest insights into their areas of expertise or interest. In this first installment, I spoke with Jay Baer—leader of Convince & Convert. ” Let’s get to the questions!

Fashion 100

Fashion Study Issues Industry 100

Firebelly

MAY 22, 2017

Hashtags are a great way to connect your content with people who are interested in your product/service/industry. Increase Instagram engagement with these six techniques. 6 Tips to Increase Instagram Engagement: 1. Jot down terms you would use to describe your business and then search those hashtags on Instagram to see what is trending.

Instagram 136

Instagram Engagement Tips Hashtag 136

Firebelly

JULY 13, 2015

Discussed the state of our market and industry in 30 minutes. Here are a few trip highlights: • Consumed several bottles of prosecco. Steph cooked for us the entire time. Chad is incredibly chill and shared some of his secrets. Celebrated life. Listened to great music. Learned about each other. Watched the sun set several times together.

ROI 100

ROI Team Industry Process 100

Firebelly

JANUARY 2, 2012

To be in the social media industry means staying on your toes, set small goals that will lead to big changes. By Mary Manzo Do you work in social media? Then at least one of these New Year’s Resolutions should be on your list; commit to making these changes in 2012! 5 Tips for Creating Your New Year’s Social Media Resolution.

Social Media 192

Social Media Review List Industry 192

Firebelly

JULY 21, 2011

His video posts while driving have become familiar to people in his industry and his rapid-fire late night emails with ideas are well known to people who work with Mark. “ The Resident Connection will bring social web solutions to companies that get it – our experience and services will change the level of connections.

Energy 230

Energy Collaboration Project Team 230

Firebelly

FEBRUARY 10, 2010

Attendees will gain first-hand experience using new media tools and social media applications, tools, and services from some if the top experts in the industry. The first item of business? Create a promotional video for their inaugural Social Media Optimization Summits where people can See It.

Social Media 100

Social Media Paid Search SMS Syndication 100

Firebelly

OCTOBER 13, 2011

This applies to everything from design to business, and no industry is excluded from the simple rule. There are two things that have to be combined to make something great – the big picture, and the small details. While many companies and their products try to skimp on the details, the truly influential ones make sure it’s all there.

Apple 181

Apple Influencer Industry Company 181

Firebelly

JUNE 22, 2011

Do you think the Shazam approach to digital interactivity Bravo debuted on “Platinum Hit” will catch on in the music competition sector of the TV industry? What other competition reality shows can take advantage of similar tactics? Tell me your thoughts.

Compete 164

Compete Upcoming Report Industry 164

Firebelly

FEBRUARY 7, 2011

In this interview, we talk about social media marketing, Jay’s experience writing the book and about where this crazy, fast-moving industry is headed. By Michael Stelzner I recently interviewed Jay Baer, co-author of the brand-new book The Now Revolution and founder of the popular blog ConvinceandConvert.com.

Social Media 196

Social Media MySpace Advertising Sites 196

Firebelly

AUGUST 26, 2011

The cable TV industry isn’t a thriving market anymore, and pushing more people to watch instead read tweets may be a smart business move, or even just linking to the story on ESPN’s page rather than giving all of the information in tweets. From a business move, it’s understandable.

News 171

News Twitter Sports Conference 171

Firebelly

AUGUST 24, 2011

Starbucks is known in the industry for fantastic localized marketing. The more you play, the more points you earn for your city. When writing this blog, the 3 leading cities were Seattle, Chicago and New York (in that order). This contest brings Starbucks back to localized marketing in a mass-marketing way.

Compete 142

Compete ROI Reputation Industry 142

Firebelly

OCTOBER 18, 2011

And in the entertainment industry, many people rely on e-mail for a faster response than a phone call since it’s considered less rude to answer an e-mail during a meeting or lunch than taking a phone call (not saying it’s right, but it’s true.).

Mobile 161

Mobile iPhone Project Study 161

Firebelly

NOVEMBER 28, 2011

Based on Buddy Media’s latest research report, “A Statistical Review for the Retail Industry: Strategies for Effective Facebook Wall Posts,” here are five things that can help make your Cyber Monday content stand out. Get Social on Black Friday and Cyber Monday.

Social Media 157

Social Media Retail Statistics Feed 157

Firebelly

OCTOBER 12, 2015

Provides free white papers and reports to keep you up to date on industry trends and best practices. Description: Offers a friendly B2B networking environment for SEO and social media marketing professionals who understand the rapidly evolving Social SEO and Inbound B2B Marketing space. Learn more ]. Group size: 27,564 members.

Groups 100

Groups Groups LinkedIn Social Media 100

Firebelly

NOVEMBER 3, 2011

I’m also working with a major tech company on social media efforts, doing some fun “techertainment” projects with some awesome people in the industry, and editing some tech books when the schedule allows. Oh, just hanging out with Nicki Minaj and stuff; you know, the usual. Are you a social being in person?

Social Media 216

Social Media API Marketing Mobile 216

Firebelly

OCTOBER 20, 2010

The move sparked a lot of debate from the marketing industry – was Gap right in listening to customer feedback and switching, or should the company have stood its ground and convinced the community that the logo works?

Brands 174

Brands Study Communities Industry 174

Firebelly

JULY 1, 2010

  This hasn’t gone unnoticed by thestruggling television industry. Over the past several years, almost every major TV networkhas developed an online presence. Many of them offer streaming videos and oftenfull-length episodes on their websites.

MySpace 140

MySpace Paid Search SMS Syndication 140

Firebelly

DECEMBER 18, 2011

In addition, companies marketing financial services or healthcare products and services face additional industry-specific regulation. From a regulatory standpoint, marketers need to be mindful of disclosure obligations. Additionally, there are risks associated with use of content and publicity/personality/privacy rights.

Guidelines 195

Guidelines Blogger Journal Privacy 195

Firebelly

OCTOBER 12, 2012

Imagine what a 20 minute weekly podcast for your B2B niche could do for your reputation as an industry thought leader. This has helped him create a national-level reputation where people from all over North America and Europe hire his company to work for him.

Picasa 156

Picasa Content Marketing Reputation 156

Firebelly

SEPTEMBER 30, 2019

started his career in the wine industry then moved into software and now he’s a coffee guy. Steve Hall, co-founder of Tinker Coffee Co., It started with an idea and has expanded into a successful business that continues to grow. On our latest episode of #GotTheFire, Hall explains how Tinker Coffee Co. has taken the […].

Software 28

Software Industry Social Media Marketing 28

Firebelly

AUGUST 8, 2012

A lot of marketers make the mistake of trying to get customers to use the “official” language of the brand and industry, rather than adopting the language of the audience. Most importantly, what terms and keywords are they using to talk about those issues?

Curation 194

Curation Publishing Content B2B 194