Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. 1 Hubspot is a Resource for Marketing Decision Makers. Source: Hubspot Facebook. TAKEAWAY: Be a resource.

B2B 150

B2B Social Media Brands Hubspot 150

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals.

Analytics 179

Analytics Social Media Tools Price 179

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. For example, a customer might: Discover a product while browsing videos on YouTube. Image credit: HubSpot. Create Omnichannel Marketing Campaigns.

Influencer 288

Influencer Brands Policies Privacy 288

Ignite Social Media

JUNE 1, 2022

For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually. Social Media Marketing Tactics to Increase Event Attendance . While 58% of marketers use social media to promote before, during, and after the event. Read more here.

Eventful 161

Eventful Social Media Marketing Influencer 161

Keyhole.co

MARCH 9, 2023

Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. HubSpot HubSpot is an all-in-one stack of marketing, sales, and service tools.

Tools 84

Tools Sentiment Hubspot Price 84

Convince & Convert

SEPTEMBER 10, 2014

Fascinating conversation this week around HubSpot’s financials and its implications for inbound marketing as a marketing discipline. If you have a terrible product, or even a mediocre product, it makes marketing look poor. Your company has to be good, not just your marketing. It really got me thinking.

Hubspot 133

Hubspot Marketing Team Conversation 133

Firebelly

JANUARY 22, 2018

Each month, the phrase “SEO is dead” is searched about 210 times, providing evidence that a smattering of marketing professionals aren’t entirely sold on the benefits of using search engine optimization to increase website traffic. For each dollar marketing professionals spend on influencer marketing, they produce $6.50

Marketing 181

Marketing Influencer SEO Adwords 181

Twist Image

JANUARY 6, 2017

This is why content marketing will continue to struggle for brands. Now, a list of the top 20 marketing podcasts can come out, and Six Pixels of Separation won't even make the cut. Every year that I attend HubSpot 's Inbound event, I look around and marvel at the tens of thousand of people in attendance. content marketing.

Brands 80

Brands Content Hubspot Marketing 80

Convince & Convert

JANUARY 19, 2014

This is most egregiously true in a category where the transactional stakes are often the highest: business to business marketing. Now 90% of it has swung to marketing. Now THAT’s self-serve information in B2B marketing. tweet this ). There’s asymmetric information. You had so much control. The game changed a lot.”

B2B 145

B2B Hubspot Marketing Embedding 145

Buffer Social

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. Similarly, Lia Haberman , who writes the ICYMI newsletter , which chronicles the latest in marketing, shared a LinkedIn-focused prediction, except with a focus on brands.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Keyhole.co

JUNE 2, 2022

In B2B, word of mouth is one of the kings when it comes to marketing strategies. It’s a rising market that is already bringing a lot of success to companies. Source: Hubspot. Influencer marketing is a strategy you should know about if you’re a marketer. What is influencer marketing?

B2B 59

B2B Influencer Marketing ROI 59

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers. Like a blog, each social media account is an appreciating asset.

Social Media 170

Social Media Vimeo Content Hubspot 170

Twenty4 Social

AUGUST 27, 2020

There is an automation tool for all possible tasks, from email marketing to paid advertising models. Email marketing is still a very lucrative business model. Even aside from pure email marketing, it is always a good idea to maintain an email list to keep customers regularly engaged. 3 – Hubspot.

Tools 98

Tools Hubspot Startup Curation 98

Hootsuite

AUGUST 16, 2023

In the vast foggy sea of digital marketing, your social media planning tools can light the way forward. You can also find tons of tutorials on YouTube (shoutout, Hootsuite Labs !), or FREE for all Hootsuite Enterprise accounts Who it’s for: Visual Instagram marketers 4. Without the right tools, you’re bound to get lost at sea.

Social Media 88

Social Media Tools HootSuite Tweetdeck 88

Harp Interactive

MAY 18, 2010

A recent study by HubSpot concludes that the cost per lead for inbound marketing is dramatically lower than the cost of lead acquisition through outbound channels! Here are some reasons why increasingly savvy businesses are making inbound marketing the essential ingredient in their marketing mix.

Cost 226

Cost Hubspot Marketing ROI 226

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers. Like a blog, each social media account is an appreciating asset.

Social Media 176

Social Media Content Vimeo Marketing 176

Buffer Social

SEPTEMBER 5, 2023

Managing social media requires the expertise of executives like VPs and Chief Marketing Officers (CMOs) who are dedicated to social media. The March 2023 CMO Survey revealed companies spend 17 percent of their marketing budget on social media. This couldn’t be more wrong. Experts predict that figure will increase to 20.3

Social Media 90

Social Media How To Skills Hubspot 90

agora pulse

MAY 8, 2019

This study revealed what many marketers had suspected for a long time: Facebook’s organic reach was declining. What was even more alarming for business owners and marketers was the announcement that Facebook made at the start of 2018. YouTube might be the preferred platform for people to watch videos. Image via HubSpot.

Organization 128

Organization How To Hubspot Feed 128

Rebekah Radice

APRIL 30, 2018

And that’s where the power of influencer marketing comes in. Still not sure if influencer marketing is right for your business? The Case for Influencer Marketing (and How it Will Change Your Business). Influencer marketing is one of the most effective ways to get it. Source: Hubspot.

Influencer 115

Influencer Marketing Nielsen Authentication 115

Firebelly

MARCH 19, 2010

Digitalia | Indianapolis Social Media Marketing « Facebook Fans Mean Business (And Are More Likely to Buy) | Main | Hook A Facebook Fan Up: Theyre Looking For Discounts » March 19, 2010 Social Media Marketing Madness [Cartoon] It has been uber busy in the Firebelly office this week. Your comment has not yet been posted.

Social Media 100

Social Media Hubspot Marketing Paid Search 100

Ignite Social Media

OCTOBER 6, 2022

Are you looking for a social media management tool to help you with your online marketing? Social Marketing – Orchestrate social campaigns that drive business results. Social Listening – Understand social trends from customers, the market, and competitors. . If so, you may have come across Khoros. Continue reading to know more!

Social Media Management 122

Social Media Management Review Social Media Tools 122

Sprout Social

JULY 22, 2016

This week at #SproutChat , the community shared their favorite social media marketing resources. A1: @mashable and @techcrunch for tech and marketing news. Buffer , @Hubspot and @SproutSocial for social media updates. Social Media & Digital Marketing Strategy Resources. Hubspot has some good ones #SproutChat.

Resources 40

Resources Social Media NewsCred Hubspot 40

Pixlee

DECEMBER 15, 2021

When examining brands that advertise, social media advertising was seen used by about 83% of marketers and ranked second in success behind SEO marketing. In this article, we’ll take you through the trends to look forward to and be aware of in 2022 to help you ace the social media marketing game. Trends to Watch in 2022.

Social Media 52

Social Media UGC Marketing Influencer 52

Justin Levy

NOVEMBER 3, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Inbound Marketing – Video Book Review Written on November 3, 2009 by Justin Levy in books , google , hubspot , inbound marketing , reviews , social media , video 14 Comments - Leave a comment!

Review 100

Review Video Hubspot Marketing 100

Convince & Convert

APRIL 2, 2015

In their haste to produce marketing messages that demonstrate the value of their products and services, many companies default to the text-heavy, jargon-loaded, spec-focused content they relied on in the analog days. Called “Surplus Candy,” the videos ran on YouTube and were promoted on the Squarespace Facebook page.

B2B 60

B2B Marketing Microsoft Hubspot 60

Writtent Blog

APRIL 2, 2014

Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. Content Marketing Made Easy. From Eloqua to Dive Rite, Content Marketing Institute offers four diverse and thorough case studies of how content improved brand’s marketing metrics.

Resources 99

Resources Content Case Study eBook 99

Razor Social

SEPTEMBER 11, 2019

Are you struggling with marketing productivity? If you are a digital marketer, then you must often feel like a juggler. . I know that we all spend hours of our working days logging in and out of different tools that help us manage, track, and analyze our marketing efforts. But, guess what? Editorial Calendar Tool.

Products 77

Products Marketing How To Project 77

Sprout Social

NOVEMBER 19, 2020

It’s a common and necessary inquiry for any brand or agency selecting a software vendor, particularly in the marketing technology space. Earlier this year, Sprout announced a new integration with Microsoft Dynamics 365 which complements our existing suite of CRM and help desk integrations including Salesforce, HubSpot and Zendesk.

Reddit 105

Reddit Hubspot API Reputation 105

Socialmedia.biz

JULY 8, 2020

Social media marketing is way more than posting a pretty picture and watching the likes roll in. Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. If you’re looking for more guidance, HubSpot has a handy “make my persona” tool , and we’re also partial to Claritas. What’s more?

Social Media 179

Social Media Tips Hashtag UGC 179

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. This has made producing social media content a top priority for 95% of B2B marketers. Sagefrog reports that 66% of marketers have seen a positive return on investment (ROI) from social media marketing.

ROI 52

ROI B2B Social Media How To 52

Ignite Social Media

OCTOBER 6, 2022

Are you looking for a social media management tool to help you with your online marketing? Social Marketing – Orchestrate social campaigns that drive business results. Social Listening – Understand social trends from customers, the market, and competitors. . If so, you may have come across Khoros. Continue reading to know more!

Social Media Management 78

Social Media Management Review Social Media Tools 78

Sprout Social

AUGUST 25, 2022

For example, you will invest more resources into video content for platforms like YouTube and Instagram. To run a successful platform-specific advertising campaign , you should plan to invest at least $5,000 per month , according to Sprout’s Manager of Digital Marketing, Maggie Anderson. Ad campaigns.

Social Media Management 125

Social Media Management Cost Social Media Price 125

Rebekah Radice

APRIL 30, 2018

And that’s where the power of influencer marketing comes in. Still not sure if influencer marketing is right for your business? The Case for Influencer Marketing (and How it Will Change Your Business). Influencer marketing is one of the most effective ways to get it. Source: Hubspot.

Influencer 60

Influencer Marketing Nielsen Authentication 60

Writtent Blog

APRIL 25, 2013

Tweet (Source: Hubspot ). Tweet (Source: HubSpot ). Tweet (Source: HubSpot ). 7) B2B marketers who use blogs generate 67% more leads than those that do not. 11) 37% of marketers say blogs are the most valuable type of content marketing. Tweet (Source: HubSpot ). Tweet (Source: HubSpot ).

Statistics 111

Statistics Hubspot comScore Sysomos 111

Unmetric

AUGUST 28, 2019

Awario Reach helps you sort mentions that have the highest impact in terms of reach to help you tweak your marketing efforts and reach a bigger audience faster. HubSpot isn’t a social media listening tool. Pricing: Free. G2Crowd Rating: 4.2. It even poses as a publishing tool to help push your content at the optimal time.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Buffer Social

MAY 30, 2023

It’s your best bet if the consensus is anything to go by — 85% of marketers say short-form video is the most effective format on social media. Google defines it as any video over 10 minutes, while HubSpot found that the optimal length is 31-60 seconds.

Video 76

Video Film Meme Trends 76

Convince & Convert

JANUARY 4, 2015

In Q4 2014, Hubspot released new research called The Social Lifecycle. In this project, they interviewed 600 consumers about where and what and how they want to intersect with brands in social media, in both a marketing and customer service context. According to Hubspot, consumers expect brands to be on almost 3.5

Research 60

Research Hubspot Social Media Platform 60