'The next phase of video marketing has begun. Not too long ago, YouTube rolled out live streaming videos for specific channels. If you are just getting started in video marketing or you are well on your way to reaching 1,000 subscribers, then you have a measurable goal to strive for. Once you hit 1,000 YouTube subscribers, then you can enjoy some of the great benefits of live streaming. Here’s how you can know if you are eligible for live streaming on your YouTube channel: If you want to know if you are eligible, simply check your account features page. MORE >>

As many videos are viewed on YouTube every day – last count, 3 billion hours every month – you can’t ignore video optimization best practices. It isn’t enough to simply add your video to YouTube any more. You have to optimize it to give it the best chances for ranking in YouTube’s, and Google’s, search algorithms. Optimize your video with tags – YouTube provides a place for your video tags. Upload a video transcription – Many YouTube video marketers ignore the video transcription. Don’t leave it out. MORE >>

There are two strikingly new(ish) things happening on YouTube that could very well position it to be one of the most interesting developments in how television (and eve movie-like) content gets consumed and monetized. At this moment, marketers have one of the most compelling platforms to better understand which of their messages resonate. Prior to jumping into the two new(ish) developments that are worthy of your attention, it is still somewhat fascinating to note how few brands leverage YouTube to better understand their consumers. marketer. marketing. movie. MORE >>

At night, I watch YouTube. With great curiosity, I looked him up on YouTube and, as often happens, got lost in the rabbit hole of YouTube videos related to the searched subject. But what struck me more than any of the speeches was the ad YouTube decided to show me at the top of the screen: The most innocent looking Muslim singles dating ad you could ever see. For whatever reason, YouTube—and by YouTube, I mean Google—somehow came to the decision that this ad was the best fit for the search of a dramatic, controversial character (no matter how reformed he is now). MORE >>

No other tool in your marketing toolbox delivers the bang-for-your-buck like video content. From our ebook Biggest Social Marketing and New Media Predictions for 2012 , Jay Baer , social media strategist, coach, speaker and all-around good guy, shared that 2012 will be “the explosion in short-form multimedia, as companies start to truly embrace video and mobile photography.” With predictions like this, we asked: Could 2012 be the year marketers embrace video in their social marketing efforts? Video is Essential for Inbound Marketing and SEO. The ROI? MORE >>