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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

Social media intelligence could be the answer. This information can be used to shape a data-driven strategy. If you’ve been daydreaming of the possibilities that social media intelligence can bring, here’s your guide to what it is and why you need it. What is social media intelligence?

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How AI insights improve decision making

Sprout Social

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. At the same time, text analytics can monitor public concerns on social media.

Sentiment 112
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How to Create an Employee Engagement Social Media Strategy: Tips and Tools

Hootsuite

An employee engagement social media strategy doesn’t have to be complicated. Simply involve employees in your social strategy to keep them more engaged at work while extending your social reach. Getting employees involved in social media allows you to reach your market through the voices they are most likely to trust.

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Social Media Sites Rank Lowest For Customer Satisfaction

The Realtime Report

Out of websites in 33 industries, social media sites provide the least satisfying experience, according to the American Customer Satisfaction Index’s (ACSI) first-ever website benchmark. out of 100; social media websites rank at the bottom of the barrel with an average of 68. Internet News & Information 73.

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How to Use Social Media to Plan Your Next Vacation

Ignite Social Media

And now social media platforms are catching on as well. With new features from Pinterest and Google, knowing how to use social media to plan your next trip can make the process easy breezy; check out these features and see for yourself. Pinterest Guided Search.

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Social Media and Travel

Social Media Marketing

Whether it's at an airport, on a train or in a car, you're mobile and your digital life is mobile too. The Airlines To my knowledge, Southwest was the first airline (or at least the most prominent early on) to get involved with social media. Just this week, Apple announced that it sold 37 million iPhones and 15.4

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5 Examples of How AI Chatbots Can Boost Your Marketing Power

Social Media Strategies Summit

By 2021, it is expected that 50% of enterprise companies will spend more on bots and chatbot creation than they will on traditional mobile app development. AI-powered chatbots are able to perform tasks, solve problems, and manage information, all without human intervention. What Exactly is an AI Chatbot? Sephora AI Chatbot.

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