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Three awesome social media campaigns by CVBs and hotels


CVBs provide information for visitors about the accommodations, attractions, restaurants, nightlife, and cultural events in their cities, and they also mobilize marketing campaigns and operate visitor centers in central downtown locations. They posted pictures on Pinterest and Twitter of hidden gems throughout the region, from beaches to hotel bars to tiny restaurants. photo credit ).

#BookLoews Lets You Book Hotel Room Via Twitter

The Realtime Report

The luxury Loews Hotels & Resorts, a subsidiary of Loews Corporation, recently announced that hotel booking is now possible through Twitter. Customers just have to tweet @loews_hotels with #bookloews to express interest, at which point a Loews agent will respond with an attached link to a secure chat channel to shore up booking and credit card details.

4 Mistakes Marketers Make With Mobile Facebook Ads

SocialTimes Facebook

It’s no secret that digital advertising has gone mobile. Smartphones and mobile devices are now the primary vehicles shoppers use to research purchases, access social media and consume digital content. And marketers have taken notice: According to eMarketer , mobile will account for more than 62 percent of digital ad spending in 2016. Nowhere is this shift to mobile more noticeable than with Facebook. Facebook is truly a mobile-first platform , with more than 1 billion mobile daily active users. Mistake No. 1: Location, location, location.

9 Reasons Why Hilton’s Social Media Strategy Succeeds

Simply Measured

A Google search for the word “hotel” turns up 2,990,000,000 results in 0.76 Nothing stops a user from clicking on one of these links to go on and book any of the hotels that suits them. Social media is a good place to start. And…. “17% of people older than 55 prefer social media over the telephone for service.”. Run Social Media Contests.

Social Media and Travel

Social Media Marketing

Whether it's at an airport, on a train or in a car, you're mobile and your digital life is mobile too. It means that more of us are doing things on the web (or mobile web, as the case may be) while we're on the go, and there are certain things those of us in the digital world look for when we travel - at least with regard to infrastructure. travel social media trends Twitter

Social Media Sites Rank Lowest For Customer Satisfaction

The Realtime Report

Out of websites in 33 industries, social media sites provide the least satisfying experience,  according to the American Customer Satisfaction Index’s (ACSI) first-ever website benchmark. out of 100; social media websites rank at the bottom of the barrel with an average of 68. Are you surprised that social media websites ranked so low among the industries surveyed?

100+ Social Media Monitoring Tools

pamorama marketing, life, social media Home About Bookshelf Links Contact 100+ Social Media Monitoring Tools by Pam Dyer on October 12, 2010 Share From fans to followers, brands are actively working to engage their current and future customers via social media — and online reputation management is quickly becoming a vital part of doing business.

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How to Use Social Media to Plan Your Next Vacation

Ignite Social Media

And now social media platforms are catching on as well. With new features from Pinterest and Google, knowing how to use social media to plan your next trip can make the process easy breezy; check out these features and see for yourself. The post How to Use Social Media to Plan Your Next Vacation appeared first on Ignite Social Media - The original social media agency.

How Social Media and Smartphones Breed a Petri Dish of Negativity

Convince & Convert

Even with your commitment to humanization, social outreach, customer experience and all the rest, you’re still getting more angry missives than ever. It’s happening at McDonald’s, too, despite their major commitment to real-time customer service via social media (listen to the Social Pros interview with their social media head Rick Wion for details).

Mix of Social Media Trends 2011

Digital Influence Mapping Project Home About John Speaking & Events Papers Contact Archives Links Useful Tools December 28, 2010 My Mix of Social Media Trends 2011 It's trendy to write a "trends" post at the end of the year. 2011 will be a big year for brands who have gotten serious in social media.   Is Social Media Killing the Brand Web Site?

LinkedIn, Social Media And Bubbles

Twist Image

Everyone from investors to start-up entrepreneurs and media pundits have looked at this deal sideways. It's just hard to imagine that an online social network specifically targeted to the business professional suddenly has a valuation that rivals brands like Tiffany & Co. Hormel Foods , Electronic Arts , Hyatt Hotels and Hertz Global Holdings. For years, I've Blogged about the merits and quality of LinkedIn over other online social networks. Investors, journalists and media critics should do the same. hyatt hotels. media. media pundit.

8 Ways Businesses Should Use Social Media


Many businesses hear about the advantages of social media in terms of marketing their products or services, but some forget to look at other major benefits of social media beyond finding leads or making a sale. There are many free ways to monitor what people are saying about your company through social media, including the following: Google Alerts.

Master List ?(A Wiki of Social Media Marketing Examples)?

Social networks  Automotive  United States  David Bausola   Ford   Ford Drives U   Social networks  Automotive  United States  David Bausola   Ford   Scott Monty   Organization & staffing  Automotive  United States  Peter Kim   Ford   Twitter account   Microblogging / Microsharing  Automotive  United States  social brand index- twitter   Ford   FordDriveOne   Microblogging / Microsharing  Automotive  United States  Social Brand Index- Twitter   Ford   Where are the Joneses? adenin Facebook Page   Social networks  High Tech  United States  Meryl K.

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CEO Today: Interview with the co-founder of – Brian J. Kent

Social Media Citizens

As a Brooklyn-born, engineer by schooling, world traveler by preference, visionary by self-proclamation, Brian is a proponent of social media, travel and new technology bridging the two. Here’s an example of how it works for hotels. engages hotel guests at convenient touch points (like at time of booking, suggestions when they arrive, a quick review after their stay),

Maybe You’re Just Not Ready for Social Media

Convince & Convert

took three classes she taught, including one where we studied Oedipus Rex and the difference between seeing and perceiving, which has widespread business and social media implications. Stayed at a new (to me) hotel. I was instantly struck by its panache and wit. When they finished their duties each day, they left the carts in place, like a mobile hobo camp.

Diigo: A PR Tool for Social Media Releases

Proactive Report

One of the additions to a social media news release that journalists find useful is a bookmarked research page with all resources and notes they might need to write the story. Put in 3 or 4 links and notate each one with commentary like “this supports the quote on hotel growth.”. Social Media Case StudiesWhat is Diigo? Adding Sticky Notes. Watch the video.

Hawaii Social Media Trends 2011 – SMCHI, Jan 18

Bare Feet Studios

Those smiling faces are Malia Yoshioka of WhyGoHawaii and Randi Okuhara of the Sheraton Princess Kaiulani Hotel. Social media planning is like any other business practice: the questions you ask will enable the optimal strategic considerations. Below are the results of our inquiry into the topic at the January meeting of Social Media Club Hawaii.

Social Media Events Calendar and Advice Guide

Convince & Convert

The social media events season is again upon us. It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. I’m often asked what social media events I recommend. If you think the social media event will be great, chances are you’ll be right.

Future of Brand Experiences: Join #GetRealChat Conversation Live From #AdobeSummit March 23

Pam Moore

On Wednesday, March 23rd, starting at 3pm pt / 4pm mt / 5pm ct / 6pm et we will be hosting #GetRealChat live from the Venetian hotel and event center in Las Vegas. ” It’s more about a commitment to prioritizing and architecting the best brand experience you possibly can all based on what your customer needs, not the latest and greatest social or digital shiny object.

5 Ways Socially Mature Brands Deliver Great Customer Experience

Convince & Convert

Social customer service is the wave of the future. As a result, brands have had to take their social media interactions to the next level. Now that social media has become the platform of choice for customer-brand communications, it’s time for every brand to up their techniques in order to create the optimum experience for each and every customer. 1.

Hotels and Social Media Travel Tourism

Laurel Papworth

HotelsMag has come up with 10 Internet Marketing Resolutions for 2010 including social media ones. Just had a rather crappy experience with Discover Australia – they advertised “Free Internet -Exclusive&# for the hotel we wanted to stay in, then after we booked (we sent a confirmation email with a question on the internet) said “Oh it’s just a FREE 1/2 HOUR&#.

Five Social Media Trends To Watch in 2011

Home About Archives How To Pitch SME Newsletter SME-TV Speaking Work With Me Five Social Media Trends for 2011 November 16, 2010 · View Comments Share Where is social media headed? While true that only 4% of the Internet population is using location based services (LBS), there’s no question that Foursquare and Gowalla were media darlings this year.

The Growth of Foursquare In an Infographic


Tweet During 2010, the location-based mobile platform Foursquare experienced great growth. Therefore, they have made an infographic to show where most check-ins took place around the globe, what the top train stations, wine bars and hotels were during the year, most popular brand pages and other fun facts. The Year of Social Media 2010 [infographic].

What Bubba Gump Shrimp Can Teach You About Social Media

Convince & Convert

This is Episode 3 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Lauren Fernandez , the head of social media for Landry’s Restaurants. Read Huge thanks to Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We are back on Social Pros.

Social News Curation: Simplifying or Adding to our Social Media Overload?

Home Social Games Marketing Virtual Goods Web Video Jobs Events PRO « Fashion Explosion: Lustr App Guides You Through NYC’s Fashion’s Night Out 7 Priceless Tips On How To Go Viral » Social News Curation: Simplifying or Adding to our Social Media Overload? Read on for the verdict on social news curation. But does it live up to the hype?

9 Productivity Tools I Use to Run My Company

Convince & Convert

And the Convince & Convert Media division provides digital advice to marketers and business owners via this blog (10 posts per week), our daily email ( The One Thing ), our 4 podcasts, ebooks, books, speaking and beyond. Super easy to use, great way to work with guest contributors, and automated social when new blog posts go live. Teamwork Like Basecamp, but better (for us).

Budweiser’s Twitter-Powered Bot Knits Holiday Sweaters for Designated Drivers

The Realtime Report

Though there are countless holiday sweaters available online  (from cute to hideously ugly — and everything in between) and in Salvation Armies nationwide, Budweiser decided to create the KnitBot and drum up some social engagement (and provide some thanks to those poor designated drivers.). Budweiser UK (@BudweiserUK) December 2, 2013.

Tech and sanity – You can have both!

Janet Fouts

There’s a lot of talk right now about the need to disconnect from technology and how social media overload is making everyone crazy. take conference calls on the treadmill, in a hotel lobby, at a conference or sometimes on my horse. Hootsuite  -Schedule posts and monitor multiple social networks from one dashboard. totally get that. Scheduling is quite similar.

21 Fantastic Facebook Marketing Guides

Webbiquity SMM

On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. by Social Media Marketing 4 Business. Among them: Does (the) mobile landing (or desktop) page stink?

Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Rise of the social photobooth and video jukebox. Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Now, there are all kinds of devices that allow individuals to put pictures up without having to make comments or even bring up their own social networks. Remember me?

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Is Customer Service a Part of Your Marketing Budget?

Convince & Convert

Happen to notice the subtle change Facebook made on mobile last week? Rather than “From,” Facebook mobile is now saying “in.” As in, Peter is “In New York,” “In Los Angeles,” “In Patagonia.” You drop your bags off at the hotel, and you’re hungry. The hell with TripAdvisor’s hotel reviews, and screw Yelp’s restaurant reviews. Here – I’ve highlighted it for you above.

[Interview] How Airbnb’s #LiveintheMovies Twitter Campaign Stole Cinema’s Biggest Night


A 30-second television spot at this year’s Oscars costed $2million and a hotel chain was already one of the major sponsors of the event, so how did Airbnb become the most engaged with brand without spending a penny on TV? The #LiveintheMovies Twitter campaign earned a sizeable amount of earned media coverage too, and picked up a Silver in the Mobile category at this year’s Cannes Lions.

How To Do Marketing On Facebook With The New Feed Design - Social Media

Social Media Network Marketing

So before you get into a hotel you will know if your friends also liked it or not. Additionally this is rolled for both, desktop and mobile. Facebook has very recently rolled out the new Layout / Design for the News Feed of Profile Pages. Have you noticed this? Has it rolled out onto your Feed as well? If you have not as yet experienced this - you will soon be able to experience the new Layout. The main objective of this new Feed Layout is to be visually driven. The root of this revamp goes back to the Facebook Search Graph that was recently introduced. Be more visual.

[Interview] How Airbnb’s #LiveintheMovies Twitter Campaign Stole Cinema’s Biggest Night


A 30-second television spot at this year’s Oscars costed $2million and a hotel chain was already one of the major sponsors of the event, so how did Airbnb become the most engaged with brand without spending a penny on TV? The #LiveintheMovies Twitter campaign earned a sizeable amount of earned media coverage too, and picked up a Silver in the Mobile category at this year’s Cannes Lions.

A Complete Guide to Facebook’s Q2 2016 Earnings Call

SocialTimes Facebook

The social network said mobile ad revenue represented approximately 84 percent of total ad revenue for the second quarter, up from 76 percent in the previous-year quarter. Mobile DAUs averaged 1.03 billion mobile MAUs as of June 30, up 20 percent from the year-earlier period. There are now more than 60 million monthly active business pages on the social network.

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Marketing Fit Interview: Christopher Penn, Vice President of Marketing Technology, SHIFT Communications

Justin Levy

When I’m on the road, I try to either bring good shoes for running & walking or stay at a hotel that has a fitness facility. I am by no means a fitness expert, but I recognize that it’s part of the balance. One word: mobile. Being popular in social media does not make you a hero. Fitness Interview Marketing Productivity Social Media fitness iPhone.

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The Website Is Alive and Well

Spin Sucks

What’s the one thing mobile, social media, PR, marketing, advertising, Facebook , Twitter , and QR codes all have in common? Social Media. According to a recent study by ForSee research ,  social media is responsible for an average one percent increase in traffic. Yet, they are generating an average of one percent traffic increase from social media.

List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

Jeremiah Owyang recently published a fantastic List of Corporate Social Strategists for 2011 (Buyer/Brand Side) , an impressive compilation of  individuals either holding the title or performing the role of corporate social strategist, defined by Jeremiah as “the business decision maker for social media programs – who provides leadership, roadmap definition, and governance; and directly influences the spending on technology vendors and service agencies.&#. List of Corporate Social Strategists for 2011. Here you go. Serious disconnect there.). link].

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#ASAE11 iPad app rants and raves


By the end of the conference, I have a shriveled, torn mess that inevitably finds its way to the hotel trash can. Also–my Social Media Trouble Spots session has a hashtag (#asae11 ld2) but none of the other sessions seem to? From the Trenches Mobile ASAE11True confession: I destroy conference programs. But they’re big, heavy, and complicated. Woohoo! 

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10 Items For Your 2013 Stategic Plan

Proactive Report

Real-Time Media  Strategy. Although the majority of businesses are using social media in one form or another a report from the Society of Human Resource Managemen t (SHRM) says 72 percent of businesses don’t have a clear strategy or goals for their social media activities. Social Audit. Yet when it comes to social media this seems to be  overlooked.