Trending Sources

Three awesome social media campaigns by CVBs and hotels

SocialFish

CVBs provide information for visitors about the accommodations, attractions, restaurants, nightlife, and cultural events in their cities, and they also mobilize marketing campaigns and operate visitor centers in central downtown locations. They posted pictures on Pinterest and Twitter of hidden gems throughout the region, from beaches to hotel bars to tiny restaurants. photo credit ).

#BookLoews Lets You Book Hotel Room Via Twitter

The Realtime Report

The luxury Loews Hotels & Resorts, a subsidiary of Loews Corporation, recently announced that hotel booking is now possible through Twitter. Customers just have to tweet @loews_hotels with #bookloews to express interest, at which point a Loews agent will respond with an attached link to a secure chat channel to shore up booking and credit card details.

Is Shazam the Future of Mobile Marketing

Convince & Convert

Are we about to finally crack the mobile marketing code? The way an Apple  iBeacon works is that a store, a retailer, a hotel or resort,  has a little device that sends out offers to your smartphone if you have the appropriate app installed. Here’s the challenge, and this has always been the challenge for mobile. Sprout Social Shoutout. Image via BigStockPhoto.com.

Social Media and Travel

Social Media Marketing

Whether it's at an airport, on a train or in a car, you're mobile and your digital life is mobile too. It means that more of us are doing things on the web (or mobile web, as the case may be) while we're on the go, and there are certain things those of us in the digital world look for when we travel - at least with regard to infrastructure. travel social media trends Twitter

Rick Henry: How a Small Business Owner Defines Mobility and Social Media

Waxing UnLyrical

The PRSA Orlando chapter took excellent care of me; and as part of the arrangements, they organized a car service to pick me up from my hotel and take me to the venue at which I was speaking. Is using new technology that is the darling of the social media crowd , to truly operate his business on the go, even though he doesn’t think he “does” social media.

100+ Social Media Monitoring Tools

Pamorama

From fans to followers, brands are actively working to engage their current and future customers via social media — and online reputation management is quickly becoming a vital part of doing business. Social media monitoring helps brands discover, in real time, who is saying what online and where the conversations are happening so they can respond in a timely fashion. Businesses also need to measure, analyze, and report on their social media efforts. Klout tracks the impact of your opinions, links and recommendations across your social graph.

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Social Media Sites Rank Lowest For Customer Satisfaction

The Realtime Report

Out of websites in 33 industries, social media sites provide the least satisfying experience,  according to the American Customer Satisfaction Index’s (ACSI) first-ever website benchmark. out of 100; social media websites rank at the bottom of the barrel with an average of 68. Are you surprised that social media websites ranked so low among the industries surveyed?

How to Use Social Media to Plan Your Next Vacation

Ignite Social Media

And now social media platforms are catching on as well. With new features from Pinterest and Google, knowing how to use social media to plan your next trip can make the process easy breezy; check out these features and see for yourself. The post How to Use Social Media to Plan Your Next Vacation appeared first on Ignite Social Media - The original social media agency.

100+ Social Media Monitoring Tools

www.pamorama.net

pamorama marketing, life, social media Home About Bookshelf Links Contact 100+ Social Media Monitoring Tools by Pam Dyer on October 12, 2010 Share From fans to followers, brands are actively working to engage their current and future customers via social media — and online reputation management is quickly becoming a vital part of doing business.

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How Social Media and Smartphones Breed a Petri Dish of Negativity

Convince & Convert

Even with your commitment to humanization, social outreach, customer experience and all the rest, you’re still getting more angry missives than ever. It’s happening at McDonald’s, too, despite their major commitment to real-time customer service via social media (listen to the Social Pros interview with their social media head Rick Wion for details).

8 Ways Businesses Should Use Social Media

Kikolani

Many businesses hear about the advantages of social media in terms of marketing their products or services, but some forget to look at other major benefits of social media beyond finding leads or making a sale. There are many free ways to monitor what people are saying about your company through social media, including the following: Google Alerts.

LinkedIn, Social Media And Bubbles

Twist Image

Everyone from investors to start-up entrepreneurs and media pundits have looked at this deal sideways. It's just hard to imagine that an online social network specifically targeted to the business professional suddenly has a valuation that rivals brands like Tiffany & Co. Hormel Foods , Electronic Arts , Hyatt Hotels and Hertz Global Holdings. For years, I've Blogged about the merits and quality of LinkedIn over other online social networks. Investors, journalists and media critics should do the same. hyatt hotels. media. media pundit.

Mix of Social Media Trends 2011

johnbell.typepad.com

Digital Influence Mapping Project Home About John Speaking & Events Papers Contact Archives Links Useful Tools December 28, 2010 My Mix of Social Media Trends 2011 It's trendy to write a "trends" post at the end of the year. 2011 will be a big year for brands who have gotten serious in social media.   Is Social Media Killing the Brand Web Site?

Master List ?(A Wiki of Social Media Marketing Examples)?

wiki.beingpeterkim.com

Social networks  Automotive  United States  David Bausola   Ford   Ford Drives U   Social networks  Automotive  United States  David Bausola   Ford   Scott Monty   Organization & staffing  Automotive  United States  Peter Kim   Ford   Twitter account   Microblogging / Microsharing  Automotive  United States  social brand index- twitter   Ford   FordDriveOne   Microblogging / Microsharing  Automotive  United States  Social Brand Index- Twitter   Ford   Where are the Joneses? adenin Facebook Page   Social networks  High Tech  United States  Meryl K.

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Future of Brand Experiences: Join #GetRealChat Conversation Live From #AdobeSummit March 23

Pam Moore

On Wednesday, March 23rd, starting at 3pm pt / 4pm mt / 5pm ct / 6pm et we will be hosting #GetRealChat live from the Venetian hotel and event center in Las Vegas. ” It’s more about a commitment to prioritizing and architecting the best brand experience you possibly can all based on what your customer needs, not the latest and greatest social or digital shiny object.

Maybe You’re Just Not Ready for Social Media

Convince & Convert

took three classes she taught, including one where we studied Oedipus Rex and the difference between seeing and perceiving, which has widespread business and social media implications. Stayed at a new (to me) hotel. I was instantly struck by its panache and wit. When they finished their duties each day, they left the carts in place, like a mobile hobo camp.

CEO Today: Interview with the co-founder of Flip.to – Brian J. Kent

Social Media Citizens

As a Brooklyn-born, engineer by schooling, world traveler by preference, visionary by self-proclamation, Brian is a proponent of social media, travel and new technology bridging the two. Here’s an example of how it works for hotels. engages hotel guests at convenient touch points (like at time of booking, suggestions when they arrive, a quick review after their stay), Flip.to

Diigo: A PR Tool for Social Media Releases

Proactive Report

One of the additions to a social media news release that journalists find useful is a bookmarked research page with all resources and notes they might need to write the story. Put in 3 or 4 links and notate each one with commentary like “this supports the quote on hotel growth.”. Social Media Case StudiesWhat is Diigo? Adding Sticky Notes. Watch the video.

Hotels and Social Media Travel Tourism

Laurel Papworth

HotelsMag has come up with 10 Internet Marketing Resolutions for 2010 including social media ones. Just had a rather crappy experience with Discover Australia – they advertised “Free Internet -Exclusive&# for the hotel we wanted to stay in, then after we booked (we sent a confirmation email with a question on the internet) said “Oh it’s just a FREE 1/2 HOUR&#.

5 Ways Socially Mature Brands Deliver Great Customer Experience

Convince & Convert

Social customer service is the wave of the future. As a result, brands have had to take their social media interactions to the next level. Now that social media has become the platform of choice for customer-brand communications, it’s time for every brand to up their techniques in order to create the optimum experience for each and every customer. 1.

Five Social Media Trends To Watch in 2011

www.socialmediaexplorer.com

Home About Archives How To Pitch SME Newsletter SME-TV Speaking Work With Me Five Social Media Trends for 2011 November 16, 2010 · View Comments Share Where is social media headed? While true that only 4% of the Internet population is using location based services (LBS), there’s no question that Foursquare and Gowalla were media darlings this year.

Social Media Events Calendar and Advice Guide

Convince & Convert

The social media events season is again upon us. It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. I’m often asked what social media events I recommend. If you think the social media event will be great, chances are you’ll be right.

Hawaii Social Media Trends 2011 – SMCHI, Jan 18

Bare Feet Studios

Those smiling faces are Malia Yoshioka of WhyGoHawaii and Randi Okuhara of the Sheraton Princess Kaiulani Hotel. Social media planning is like any other business practice: the questions you ask will enable the optimal strategic considerations. Below are the results of our inquiry into the topic at the January meeting of Social Media Club Hawaii.

Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Rise of the social photobooth and video jukebox. Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Now, there are all kinds of devices that allow individuals to put pictures up without having to make comments or even bring up their own social networks. Remember me?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 5 Ways to Turn Helpfulness Into Marketing Greatness July 28th, 2010 |Written By: Jay Baer | View Comments Tweet We’ve talked in the past about helping vs. selling , and that the former approach takes you a lot further in the realm of social media and word of mouth marketing.

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What Bubba Gump Shrimp Can Teach You About Social Media

Convince & Convert

This is Episode 3 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Lauren Fernandez , the head of social media for Landry’s Restaurants. Read Huge thanks to Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We are back on Social Pros.

The Growth of Foursquare In an Infographic

Mindjumpers

Tweet During 2010, the location-based mobile platform Foursquare experienced great growth. Therefore, they have made an infographic to show where most check-ins took place around the globe, what the top train stations, wine bars and hotels were during the year, most popular brand pages and other fun facts. The Year of Social Media 2010 [infographic].

9 Productivity Tools I Use to Run My Company

Convince & Convert

And the Convince & Convert Media division provides digital advice to marketers and business owners via this blog (10 posts per week), our daily email ( The One Thing ), our 4 podcasts, ebooks, books, speaking and beyond. Super easy to use, great way to work with guest contributors, and automated social when new blog posts go live. Teamwork Like Basecamp, but better (for us).

21 Fantastic Facebook Marketing Guides

Webbiquity SMM

On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. by Social Media Marketing 4 Business. Among them: Does (the) mobile landing (or desktop) page stink?

Tech and sanity – You can have both!

Janet Fouts

There’s a lot of talk right now about the need to disconnect from technology and how social media overload is making everyone crazy. take conference calls on the treadmill, in a hotel lobby, at a conference or sometimes on my horse. Hootsuite  -Schedule posts and monitor multiple social networks from one dashboard. totally get that. Scheduling is quite similar.

Is Customer Service a Part of Your Marketing Budget?

Convince & Convert

Happen to notice the subtle change Facebook made on mobile last week? Rather than “From,” Facebook mobile is now saying “in.” As in, Peter is “In New York,” “In Los Angeles,” “In Patagonia.” You drop your bags off at the hotel, and you’re hungry. The hell with TripAdvisor’s hotel reviews, and screw Yelp’s restaurant reviews. Here – I’ve highlighted it for you above.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The Science of Inequality – Finding Your Influential Customers April 28th, 2010 |Written By: Jay Baer | View Comments Tweet Does social media breed inequality? million followers on Twitter? population.

Social News Curation: Simplifying or Adding to our Social Media Overload?

www.socialtimes.com

Home Social Games Marketing Virtual Goods Web Video Jobs Events PRO « Fashion Explosion: Lustr App Guides You Through NYC’s Fashion’s Night Out 7 Priceless Tips On How To Go Viral » Social News Curation: Simplifying or Adding to our Social Media Overload? Read on for the verdict on social news curation. But does it live up to the hype?

Budweiser’s Twitter-Powered Bot Knits Holiday Sweaters for Designated Drivers

The Realtime Report

Though there are countless holiday sweaters available online  (from cute to hideously ugly — and everything in between) and in Salvation Armies nationwide, Budweiser decided to create the KnitBot and drum up some social engagement (and provide some thanks to those poor designated drivers.). pic.twitter.com/qNrI6NSLjs. Budweiser UK (@BudweiserUK) December 2, 2013.

How To Do Marketing On Facebook With The New Feed Design - Social Media

Social Media Network Marketing

So before you get into a hotel you will know if your friends also liked it or not. Additionally this is rolled for both, desktop and mobile. Facebook has very recently rolled out the new Layout / Design for the News Feed of Profile Pages. Have you noticed this? Has it rolled out onto your Feed as well? If you have not as yet experienced this - you will soon be able to experience the new Layout. The main objective of this new Feed Layout is to be visually driven. The root of this revamp goes back to the Facebook Search Graph that was recently introduced. Be more visual.

Marketing Fit Interview: Christopher Penn, Vice President of Marketing Technology, SHIFT Communications

Justin Levy

When I’m on the road, I try to either bring good shoes for running & walking or stay at a hotel that has a fitness facility. I am by no means a fitness expert, but I recognize that it’s part of the balance. One word: mobile. Being popular in social media does not make you a hero. Fitness Interview Marketing Productivity Social Media fitness iPhone.

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#ASAE11 iPad app rants and raves

SocialFish

By the end of the conference, I have a shriveled, torn mess that inevitably finds its way to the hotel trash can. Also–my Social Media Trouble Spots session has a hashtag (#asae11 ld2) but none of the other sessions seem to? From the Trenches Mobile ASAE11True confession: I destroy conference programs. But they’re big, heavy, and complicated. Woohoo! 

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The 11 Best Free Email Marketing Tools

Sprout Social

If social media is the fun and unpredictable uncle of the marketing family, then email is an old, reliable grandparent. Just like having the perfect social media publishing tools , you need to know where to find the best free email marketing tools. Email & Social Tools. RyanSolutions Social Sharing Link Builder. The Hemingway App. Wrong! MailChimp.

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10 Items For Your 2013 Stategic Plan

Proactive Report

Real-Time Media  Strategy. Although the majority of businesses are using social media in one form or another a report from the Society of Human Resource Managemen t (SHRM) says 72 percent of businesses don’t have a clear strategy or goals for their social media activities. Social Audit. Yet when it comes to social media this seems to be  overlooked. 

Improve Your Tradeshow Performance With The Right Apps

SocialFish

Tradeshows are known for being great places to network and build new client relationships  in person , so many people head out to the big shows without thinking about the apps that are on their mobile phones. Of course, the problem with many tradeshows and conventions is that they take place in the one part of the hotel that doesn’t get cell reception. (I don’t know why that is.

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The Website Is Alive and Well

Spin Sucks

What’s the one thing mobile, social media, PR, marketing, advertising, Facebook , Twitter , and QR codes all have in common? Social Media. According to a recent study by ForSee research ,  social media is responsible for an average one percent increase in traffic. Yet, they are generating an average of one percent traffic increase from social media.

Social Pros 30 – Eric Schwartzman, Social Media Boot Camp

Convince & Convert

This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Eric Schwartzman ,  online social media training  provider, entrepreneur and the best-selling co-author of  Social Marketing to the Business Customer. Read How did that go over in the halls of Argyle Social? Social Pros Shoutout.

List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

Jeremiah Owyang recently published a fantastic List of Corporate Social Strategists for 2011 (Buyer/Brand Side) , an impressive compilation of  individuals either holding the title or performing the role of corporate social strategist, defined by Jeremiah as “the business decision maker for social media programs – who provides leadership, roadmap definition, and governance; and directly influences the spending on technology vendors and service agencies.&#. List of Corporate Social Strategists for 2011. Here you go. Serious disconnect there.). link].

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