Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. population.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Proactive Report

NOVEMBER 10, 2012

Although the majority of businesses are using social media in one form or another a report from the Society of Human Resource Managemen t (SHRM) says 72 percent of businesses don’t have a clear strategy or goals for their social media activities. Social Audit. 91% use their phones to socialize.

Mobile 111

Mobile Reputation Social Graph Skills 111

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Webbiquity SMM

APRIL 8, 2014

by Social Media Marketing 4 Business. ” Will content proliferation and advertising keep small companies from being successful with social media marketing? Among them: Does (the) mobile landing (or desktop) page stink? Is there value in #Organic #SMM after Facebook closes the “Like Economy”?

Facebook 223

Facebook Marketing B2B Advertising 223