Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Proactive Report

NOVEMBER 10, 2012

(A social audit.) Social Audit. A social audit maps your brand’s complete social graph – both internal and external. Real-time media gives you the opportunity to find, connect and nurture relationships with influencers in the different nodes of your social graph.

Mobile 111

Mobile Reputation Social Graph Skills 111

Webbiquity SMM

APRIL 8, 2014

Among them: Does (the) mobile landing (or desktop) page stink? But Leah Lesko here helpfully sorts it all out, explaining the use of, details behind, and tips for sponsored stories, promoted posts, dark posts, Marketplace ads, and mobile app install ads. 20 Quick Facebook Ads QA Steps by FB PPC. Are the targeting audiences too small?

Facebook 223

Facebook Marketing B2B Advertising 223

Convince & Convert

APRIL 7, 2010

Arm your manager with a mobile device and an email alert system: For the final question of the #socialmedia chat, we talked about tips for businesses looking to take advantage of Foursquare. In terms of showing friends' opinions first, and all opinions second, I believe that's the future of everything – social graph portability.

Foursquare 150

Foursquare Analysis Consultant Mobile 150