Webbiquity SMM

MAY 10, 2011

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. A responsive customer support Twitter account? Here are 20 ideas. Generate webinar registrations.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

APRIL 11, 2012

This is apparent from the large number of abandoned blogs, orphaned Facebook pages, silent Twitter feeds and the like littering the social media landscape. This is a group of companies that, although primarily SMBs, should be fluent in online and social communications. Three of the companies aren’t on Twitter. Experiment.

Social Media 176

Social Media B2B Exercises Hubspot 176

Convince & Convert

FEBRUARY 5, 2018

Research from the Boston Consulting Group and the Edelman Trust Barometer are explicit when it comes to measuring trust and credibility. Do a quick search on Twitter or LinkedIn for topics like Hadoop, DevOps, or SecOps. Technologists are active on social media. It’s a fact. Brands are investing in employee advocacy.

Strategy 148

Strategy Social Media Marketing Consultant 148

Pam Moore

MAY 27, 2016

Auto tweet everything from Facebook to Twitter and other social networks. For example, Facebook posts do not usually perform well and are not highly appreciated on Twitter, which has 140 character limit. Spam groups with content or invite people to groups unknown. Be careful with the use of groups on Facebook.

Facebook 113

Facebook Marketing Groups Groups 113

Webbiquity SMM

DECEMBER 26, 2012

But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article. ” Best Practices In B2B PR by Fast Company.

Tips 202

Tips B2B Journal SEO 202

Convince & Convert

MAY 20, 2014

This group has proven to be a somewhat elusive target for marketers, with a unique set of challenges, constraints, and considerations you’re not likely to encounter in your broader content marketing segments. Why does this group warrant additional strategy? This group is extremely focused on ROI and the overall bottom line.

Engagement 147

Engagement Content Klout Groups 147

Janet Fouts

FEBRUARY 11, 2013

I was part of a discussion on Twitter this morning around this post of George Snell’s.” The one indisputable thing I can say about community managers is; they’re a diverse group. ” Community Management Isn’t Content Creation. (go go read it now and come back). But it’s such a gross generalization.

Communities 141

Communities Content Jive Meme 141

Webbiquity SMM

MARCH 13, 2019

However, it’s certainly reasonable to expect that a good number of hiring managers do searches at Google for “IT Recruiter” and then: Download a white paper about “Successful IT Recruiting” or “The Benefits of Passive Candidates.” Yes, I’m tragically connected .

Engineering 137

Engineering Social Media Hubspot Marketing 137

Social Media Marketing

AUGUST 8, 2013

Industry Social network usage rates for seniors ages 65 and older have tripled since 2009, one in every five Internet users is now on Twitter and 72% of online adults are social networking users, according to the Pew Research Center''s Internet & American Life Project''s latest report. million a day.

Social Media 167

Social Media Nielsen Press Release News 167

Mindjumpers

JULY 1, 2010

In defining a strategy the following elements can play a role: 1) Segmentation The various target groups are divided into segments. On top of that, everything has to be tracked and lead to more contact moments. The content must be relevant to your prospective clients and customers, taking their profile into account.

B2B 189

B2B Strategy Content Marketing 189

Buzz Marketing for Technology

MAY 26, 2010

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” And I tend to agree.

B2B 252

B2B eBook Marketing Aggregator 252

Convince & Convert

FEBRUARY 12, 2012

White Horse does more chunky content like white papers and Webinars. Smart agencies put as much priority on blog commenting, conference attendance, Linkedin group participation and other bridge-building as they do their own blog writing. White papers. Group participation. Same with MLT Creative.

Content 131

Content Marketing Cost Metrics 131

Laurel Papworth

APRIL 28, 2011

What is a Twitter Follower worth? In contrast, a Twitter share is only worth $0.43, and a LinkedIn share is worth $0.90. ChompOn Daily Deals Group Buying. Twitter Tweet $5. Twitter Follower $2. Twitter is much more in-line with EventBrite's number - around $0.40 What is the value of a Facebook Like?

Facebook 110

Facebook Directory Statistics Review 110

Mindjumpers

DECEMBER 3, 2010

You can connect with him on Twitter @Conversionation. However, in trying to answering it, one can find a lot of value for his business and “target groups” in this integrated social media and cross-channel marketing age. Why do people share content?

Content 213

Content Social Bookmarking Press Release Research 213

Socialmedia.biz

JULY 23, 2017

Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter. Data from Smarp , another advocacy solution, indicates that employee advocates have an average of 420 Facebook friends, 400 LinkedIn contacts and 360 Twitter followers. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Buffer Social

DECEMBER 17, 2018

That’s very much like approaching a group of people at a party and introducing yourself using your sales pitch. These could be templates, a checklist, blog posts, white papers, ebooks or lots of other great things. And engage with as many people as you can on Twitter. Hailley on Twitter and Hailley’s Website.

Social Media 110

Social Media Marketing Curata Influencer 110

Proactive Report

SEPTEMBER 12, 2009

The PR group layed a key role in helping determine which Dell customers to feature. “It is not just about how much you buy,” Brewitt said. Dell is engaging in conversations on social media fronts such as Direct2Dell , Twitter and Facebook. We want to get away from IT reviews only.”. What are they doing?

Social Media 107

Social Media Case Study Small Business Advertising 107

Socialmedia.biz

JULY 23, 2017

Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter. Data from Smarp , another advocacy solution, indicates that employee advocates have an average of 420 Facebook friends, 400 LinkedIn contacts and 360 Twitter followers. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. Of course, as you can see in the second map above, “there are obvious biases in the data, with 15- to 30-year-olds being by far the biggest groups of users. Sponsored White Papers, Webcasts, and Downloads. Follow ZDNet on Twitter. Sponsored White Papers, Webcasts, and Downloads.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. ” white paper. The accuracy of this reporting is improved with multi-channel attribution that shows when customers use multiple means (for example: google search, twitter, linkedin, blog post, webinar) before purchase.

ROI 141

ROI Social Media Social CRM Survey 141

Laurel Papworth

FEBRUARY 26, 2012

Not just the Icelandic Constitution on Facebook but also fixing park benches as a group on FixMyStreets. Cumbersome, with poor oversight, and no understanding of the big Q Questions/issues, but plenty of big A Answers/white papers. Twitter isn’t about the few million on Twitter. Who needs councils?

Crowdsourcing 103

Crowdsourcing Collaboration Press Release Issues 103

Buzz Marketing for Technology

JUNE 27, 2008

Blogs and more instantaneous tools such as Twitter both provide us with far broader inputs than we had before, and also a ready output for what we have processed from these vast information inputs. SAP White Paper: Service Delivery Innovation. White Paper: The Seven MegaTrends of Professional Services. Syndication.

Process 100

Process Web 2.0 Movable Type Collaboration 100

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Social Media 245

Social Media B2B Marketing SEO 245

Proactive Report

DECEMBER 30, 2010

In this interview (it’s half way down the blog post) Philip Sheldrake, Chair of the Measurement Group at the Chartered Institute of Public Relations, runs through the principles and interviews AMEC’s Executive Director Barry Leggetter and Katie Delahaye Paine of KD Paine & Partners (the ‘Queen of Measurement’!)

Data 75

Data Social Media Case Study Skills 75

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals.

Metrics 100

Metrics How To Discount Analytics 100

Pam Moore

SEPTEMBER 7, 2016

Social media is so much bigger than a Facebook page or Twitter handle. How to Get Your Social Marketing Budget Approved (white paper). Many of them come to us when they are ready for real business results or when they want to get started right from the very first step of integrating social into their business.

Social Media 60

Social Media Tips Marketing Social Networking 60

SocialFish

OCTOBER 21, 2010

I’ve always evangelized the potential of tools like Facebook and Twitter to create meaningful communities and collaborations, but now realize the true opportunity for all of us who spend our days mixing up cocktails of mission and technology: social tools + people = lives saved. Please send someone to get her out.&#.

Ustream 162

Ustream Wiki SMS Survey 162

Buzz Marketing for Technology

JUNE 27, 2008

FAST White Paper. FAST recently released a white paper on the business and technology of recommendations. Entitled "Enhancing Content Discovery Through Recommendations Solutions", the white paper is free for those who register. Find out more and download the paper today. Gilbane Group.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Jeff Esposito

APRIL 17, 2012

Individuals can post and promote presentations, videos, white papers and news releases or links to relevant news stories. There are also a number of groups and associations that can be joined and used for interaction with others within industries of interest. Feel free to connect with him on Twitter at @OffThe_Record. .

LinkedIn 51

LinkedIn Wikipedia Aggregator Groups 51

Sprout Social

JULY 20, 2016

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. Another great way to engage on LinkedIn is through Groups. Groups account for 96% of posts and 86.3% They also have groups for specific industries.

LinkedIn 40

LinkedIn Groups Groups B2B 40

Direct Marketing Observations

JANUARY 31, 2024

In other words, you must ask yourself (and your internal teams) if creating a TikTok video on cell and gene therapy geared towards chief scientists really going to have the same impact as a gated white paper offered up on LinkedIn. Why not Facebook, Instagram, or Twitter/X? It’s imperative to dig into your audience personas.

Industry 146

Industry Social Media Biotechnology Marketing 146

Social Media Strategery

DECEMBER 13, 2008

Write a white paper justifying why it shouldn’t be blocked. Had a higher up pinhead trot around a recent ABC News article about how terrorists use Twitter. Had a higher up pinhead trot around a recent ABC News article about how terrorists use Twitter. Those are excuses, not reasons. Meet with your boss about it.

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

Social Media Strategery

JANUARY 7, 2010

Do you want cross-team collaboration on a white paper? Contact the author [link] cbdawson (Cian Dawson) Twitter Comment This is on the mark! These aren’t trivial questions – people take the time to create a blog post or add content to a wiki because of the promise of emergent collaboration. Give people an action.

Gov 2.0 125

Gov 2.0 Social Media Wiki Collaboration 125

Convince & Convert

APRIL 28, 2010

million followers on Twitter? Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers.

Social Media 150

Social Media Strategy Influencer Social CRM 150

Social Media Strategery

FEBRUARY 1, 2009

The second group is the Senior Executive - For Senior Executives - “What happens when people start using these platforms to just complain about everything? The executive has to realize that to effectively use social media, you can’t designate somebody or some group as “the Web 2.0 guys&# handle that.

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 How To 56

Laurel Papworth

MAY 8, 2010

Today, this notion of real-time sharing is flourishing in services like Facebook and Twitter and newcomers like Foursquare, and while there’s nothing out there quite like Radar we’re gratified to have contributed what we have to the birth of mobile through these past few years. Or Twitter. Offer a contact. Related posts.

Sites 81

Sites Social Media Social Networking Mobile 81

Convince & Convert

MAY 27, 2010

Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides. Let’s say you have a white paper for download on your site. I’m psyched about the Kurrently search engine ).

Consultant 124

Consultant Metrics Social Media Social CRM 124