Waxing UnLyrical

APRIL 12, 2011

These require that I: turn in an application and research proposal to the University’s Institutional Review Board (IRB), wait two to three weeks (our IRB is über-efficient; other institutions don’t get back to you for months), and. Throughout graduate school, I have conducted in-depth interviews for all of my investigations.

Survey 231

Survey Focus Group Proposal Education 231

Waxing UnLyrical

APRIL 5, 2018

This puts the efforts directly in your employees’ hands by having them organizing the larger group, suggesting collaborative efforts and keeping everyone organized and upholding the mission of your company. Include volunteering in your communications process, mainly research and planning. Create an employee advocacy cohort.

Organization 132

Organization Communities CSR Class 132

Waxing UnLyrical

MAY 23, 2019

Facebook and LinkedIn groups are wonderful for keeping in touch during “off” times. They formed a top volunteer group, the “Key Limers,” who meet in a #LimeMeetup socially to attend all kinds of arts events in the city and personalized events in members’ homes. Of course, you will be communicating on social media.

Ensembli 149

Ensembli Training Eventful Communities 149

Waxing UnLyrical

FEBRUARY 26, 2013

In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” It’s complicated. A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. His findings are pretty illuminating.

Content 256

Content Study Flickr Advertising 256

Waxing UnLyrical

APRIL 5, 2012

Bernays stated: “Advice on action is the important function of the professional, based on knowledge of the social sciences, individual and group behavior, on social responsibility and on experiences in coping with these problems in a professional way.”. And I tend to agree…to a point.

Insurance 249

Insurance Banking Flickr Metrics 249

Waxing UnLyrical

MARCH 16, 2016

I was working with a professional group to flesh out strategy and prep for a board meeting in a few weeks. That didn’t stop the early women journalists – they just formed their own group. Do some research ahead of time so you are knowledgeable about the person and their profession. Are you ready to learn, grow and succeed?

Skills 100

Skills Price Conference Meeting 100

Waxing UnLyrical

MARCH 19, 2014

We had a lively group on board for the #measurePR chat held on March 4, with very special guest Eric Schwartzman of Comply Socially. The next edition of #measurePR will come your way on Tuesday April 1, 12-1pm ET with special guest Don Bartholomew , SVP, digital and social media research at Ketchum. See you then!

Training 211

Training Privacy Applications Social Media 211

Waxing UnLyrical

MARCH 28, 2017

Ongoing program research plus ad hoc campaign research. The flip-side of perfect is perfectly awful—so, the group exchanged its thoughts on what constitutes the worst PR measurement practices they’ve seen, including *clears throat and then ducks* AVEs: A3: AVE cited by big PR firms in Silver Anvil award entries. And of course…!

Consultant 100

Consultant Skills Research Industry 100

Waxing UnLyrical

AUGUST 19, 2015

The Barcelona Principles of Measurement , a set of seven voluntary guidelines recommended by public relations industry groups for measuring and evaluating public relations campaign results, strongly discourages the use of AVEs and multipliers to measure media results. I also encourage you to pledge your support for public relations standards.

Report 100

Report Committee Comparison Journal 100

Waxing UnLyrical

APRIL 30, 2012

Checking out that networking group across you’ve heard good things about? Writing the ebook you’ve never felt you had the time to research properly? It’s a hint that it’s time to say yes something new. Sponsoring a local charity to start filling in both your publicity and your warm-fuzzy quota?

Small Business 233

Small Business Patterns Flickr eBook 233

Waxing UnLyrical

JUNE 24, 2015

Alfred – With his calm demeanor and innate understanding of motivation and behavior, he’s the researcher on the team. No, like any good researcher, he knows how to ask the kinds of questions that help Batman point himself in the direction he needs to go. But does he force-feed them to our hero? Second City knows this.

Content 100

Content Committee Marketing Consultant 100

Waxing UnLyrical

JUNE 10, 2015

” However, this is a diverse group – far too diverse for writing targeted copy. Then, conduct research on this target market. If you are still developing this base, then find a competitor in a similar niche and figure out who their customers are. Many owners stop at the basic information.

Content 100

Content Case Study Consultant Buy 100

Waxing UnLyrical

JULY 23, 2014

So when NBC Universal Research Chief Alan Wurtzel had this to say about Twitter and the Olympics , I was shocked. It’s so cool to see your feed explode when (GoT SPOILERS) Ned Stark loses his head or (Fargo SPOILERS) Gus shoots Malvo. My experience is that Twitter has become very intertwined with primetime television.

Twitter 197

Twitter Nielsen Sports Flickr 197

Waxing UnLyrical

SEPTEMBER 25, 2015

Richard Bagnall of PRIME Research. Aseem Sood of Impact Research & Measurement Pvt Ltd, and. A2 The Barcelona Principles updated launch last week, @richardbagnall ‘s AMEC group is ALWAYS developing resources. Stephen Waddington of Ketchum. Margot Savell of Hill+Knowlton Strategies. Johna Burke of BurrellesLuce.

Metrics 100

Metrics Consultant Reputation Research 100

Waxing UnLyrical

APRIL 27, 2016

As PR professionals, our best thinking is spent targeting influencer groups with proactive engagement strategies, educating key audiences and moving them out of indifference to a product, service or issue. Scientific research is conclusive concerning the intricate connection between mind and body.

Influencer 100

Influencer Patterns Comparison Sentiment 100

Waxing UnLyrical

FEBRUARY 22, 2012

If you have conducted your research and talked with representative groups of stakeholders from all the publics impacted by your decision, you will be aware of and prepared to respond to both positive and negative reactions. Don’t hide behind a smokescreen of deceit, manipulation, and obfuscation.

Banking 181

Banking Flickr Guidelines Organization 181

Waxing UnLyrical

APRIL 13, 2011

All the research so far shows that the advent of the text message has actually improved spelling and grammar. Conway has also worked in London, most recently as Internet PR Account Director at Propeller Group. Sound familiar? To be able to abbreviate, you need to know what you’re abbreviating to begin with.

Module 199

Module Flickr Energy Mobile 199

Waxing UnLyrical

JANUARY 29, 2019

Perhaps even more essential is the ability to schedule and send mass, drop emails to designated groups of customers and clients. Because the idea has been so heavily researched and iterated upon, dashboards too can be automated by way of templates and algorithms. Fully customizable email templates can be crafted as well.

Features 169

Features Marketing Statistics Template 169

Waxing UnLyrical

JULY 31, 2015

The Pew Research Center came out with some really interesting data about a year ago, on how social media is reshaping the news (if anything, the numbers have gone up, so I’m not ashamed to cite year-old data). Internal advocates : are you ignoring this key stakeholder group because you think they don’t wield influence?

Content 100

Content Consultant Mobile News 100

Waxing UnLyrical

JULY 30, 2015

Build your online reputation through LinkedIn networks and groups, meetups, and about.me. Check out the treasure trove of IC research and best practices on the IPR website. Connect with people that work at the companies you want to work with via social media. And of course, if all else fails, you can always follow this advice (ha!)

Yammer 100

Yammer Consultant Proposal Journal 100

Waxing UnLyrical

OCTOBER 19, 2010

So far, early research indicates little difference in the length of searches since Google Instant.) Keyword research. I agree that the fundamentals of SEO wont change too much, though smaller organizations will probably have to put more resources into them, as groups with a larger web presence may see their lead increase.

Google 254

Google Class Creative Commons Yahoo 254

Waxing UnLyrical

SEPTEMBER 2, 2015

Jargon is the use of words or expressions by professionals within particular groups or industries. International or cross cultural communication is no different; do a little research and find out about whom you are speaking to. It may be best to avoid the use of such words or phrases, or at least be prepared to give an explanation.

Conversation 100

Conversation Flickr Issues Small Business 100

Waxing UnLyrical

FEBRUARY 22, 2011

In other words] Sentiment Segments… (which he made up on the fly and everyone told him to trademark it) which means groups and feelings shift constantly; we’re not after numbers, but trends.&#. Next week, we’ll be chatting with Steve King on research – which is a critical part of the measurement pie.

Analytics 199

Analytics TweetBeep Sentiment Meeting 199

Waxing UnLyrical

JANUARY 26, 2020

Beyond short-sellers looking to profit, as the technologies become more ubiquitous, we are going to see some activist groups start to use deepfakes by putting company executives in compromising positions. Show the data and research from Edelman and others. We need to be aware of the threats to prepare for the threats.

News 58

News Banking Flickr Cost 58

Waxing UnLyrical

JANUARY 24, 2011

AdWords campaigns require keyword research, account set up and maintenance, and ongoing tweaking and optimization to get results. A group Amplog would be a great way to share ideas and resources. A group Amplog would be a great way to share ideas and resources. Do you have any suggestions that could be added to this list?

Tools 247

Tools Adwords Marketing Class 247

Waxing UnLyrical

DECEMBER 14, 2010

In the year I applied, out of our group interview of 10, there were probably seven future fashion PRs, and three music PRs (I was the latter at the time). The answers from this group of candidates were generally proceeded by a declaration of love for parties, air-kissing and champagne. Image: Marc Benton via Flickr, Creative Commons 3.

Class 227

Class How To Applications Course 227

Waxing UnLyrical

NOVEMBER 21, 2019

Do some research , if you haven’t already, on the finer points of your ideal customer, and make sure that your content appeals to that customer. Age groups, gender and even location are factors in this, so some thorough work might need to be done, if not by yourself (surveys, questionnaires, feedback forms, etc.)

Content 20

Content Marketing Research Survey 20

Waxing UnLyrical

OCTOBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Let Your Freak Flag Fly October 6th, 2010 Tweet This is a guest post by Narciso Tovar This past week, I gave a presentation to the Dallas IREM group about the importance of giving social media a second look.

Class 182

Class Postrank Comments Tourism 182

Waxing UnLyrical

JUNE 2, 2011

However, the actual customers fall into the 14 to 35/male group. We then put together a list of categories for media that I was asked to research and get details for … what what what?! While I would not choose this v. Initially I thought they could go for it, to see how it would work.

How To 191

How To Vocus Blogger Meeting 191

Waxing UnLyrical

AUGUST 9, 2018

Today, organizations are looking to use Structured Content for their ebooks, case studies, research reports and blogs. When researching, it is difficult and can be time-consuming to find that specific piece of content that’s in a document (text, table, graphic, etc.). Translating entire documents is cumbersome and time-consuming.

Content 181

Content Module Metadata Case Study 181

Waxing UnLyrical

DECEMBER 4, 2010

I dont know the answer to that, and only KACA could tell us, if they conducted that kind of research. But if the real goal was to raise awareness, then its obvious they havent done their research. I completely agree that they could have changed certain aspects of the campaign to make it more palatable; Jen G.

Class 233

Class Campaign Klout Influencer 233

Waxing UnLyrical

SEPTEMBER 6, 2012

So you really have to take this kind of integrated approach to ultimately get to what you want – which is a nice Twitter following which amounts to a group of regulars. Spend time researching the industry, researching the concept you’re interested in, researching trucks, every little element. Do your due diligence.

Flickr 183

Flickr Loyalty Research Social Media 183

Waxing UnLyrical

NOVEMBER 30, 2010

One of our professors – Alec Couros – had been researching how social media can be used in the context of education for years. We started talking about the potential of social media on our campus and he came up with the idea of organizing an informal learning group. It was a great idea! Thankfully he was on board with the blog idea.

How To 151

How To Creative Commons Postrank Flickr 151

Waxing UnLyrical

APRIL 18, 2019

I rely heavily on social media platforms like Twitter, Facebook (Facebook Groups), Instagram, LinkedIn and livestreaming to teach my classes. She conducts research and offers independent consulting services in this area. I teach public relations, communication and social media classes. I’m a very non-traditional teacher.

Communities 174

Communities Influencer Brands Class 174

Waxing UnLyrical

NOVEMBER 24, 2010

And they research and they monitor (sometimes for up to three months) just to find out: a) Who a brand’s target audiences are; and b) Who the key influencers within that community are. Especially outside of the social media sphere, where they are often lumped with other social media or digital agencies? This is where it gets interesting.

Creative Commons 197

Creative Commons Case Study Travel Flickr 197

Waxing UnLyrical

OCTOBER 11, 2012

Then he started a semi-Jihadist group called Revolution Muslim that would eventually protest the semi-famous South Park 200 episode where Muhammad is thought to be shown on camera for most of the episode. Later, he would leave the group, denouncing his old actions and seeking peace. Clearly, I’m the wrong demographic, right?

YouTube 226

YouTube Research Flickr Groups 226

Waxing UnLyrical

APRIL 27, 2011

I commented on only two blogs yesterday (and on one of them, my comment was more along the lines of baby babble), didn’t do anything on LinkedIn, shared a couple of posts via Google Reader, and on Facebook, just sent out some birthday wishes and posted in a couple of secret Facebook groups. I said one.

Influencer 276

Influencer Klout Postrank Technorati 276