Remove Groups Remove Report Remove Sentiment Remove Social Networking
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Does Gen Z Use Facebook? October 2023 Data

Ignite Social Media

During this period, a substantial 38% of surveyed teens identified TikTok as their preferred platform, while only 2–3% expressed the same sentiment for Facebook. When queried about their Facebook usage patterns, approximately 54% of US teens reported using the platform on a monthly basis. How Much Does Gen Z Use Facebook?

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How to supercharge your marketing strategy with AI automation

Sprout Social

How AI automation benefits businesses AI automation enables companies to automate workflows and get actionable insights through AI tasks like sentiment analysis so they can make tangible changes to drive growth. In Sprout, you get sentiment analysis metrics of your brand automatically in the form of graphs and reports.

Strategy 104
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Why it’s time to break up with your biannual brand survey

Sprout Social

Twice a year, you go on the brand health reporting equivalent of an excellent date. If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment. Brand survey functionality across social networks. Brand Health Social Listening Topics.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. What is dark social? Browsed a Facebook Group? Talked on the phone?

HootSuite 120
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5 ways to create better buyer personas with social media data

Sprout Social

The first step you should take is to get a handle on your existing audience by aggregating social media data across your active social networks (Facebook, Instagram, Twitter, etc.) brand and product names) on social. by product line, sentiment, question type, etc.). Find customer pain points and goals.

Data 140
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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Reddit is a social network with a forum-style discussion structure.

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Rethinking the influencer-brand relationship

Sprout Social

For example, in August 2023 Topicals hosted a fully BIPOC sponsored brand trip, featuring a group of 18 smaller creators and influencers. With social listening tools, you can uncover relevant conversations, topics and influencers to help inform your influencer collaborations. Several had never been on a brand trip before.