Sprout Social

AUGUST 9, 2023

Yet, raw data points or lengthy, stat-stuffed reports alone don’t tell a compelling story, which leads to data being underutilized. Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions.

Social Media 79

Social Media Sentiment Metrics Data 79

Hootsuite

FEBRUARY 7, 2024

1 Analytics Tool for Growth Beautiful reports. Using the drop-down menu, you can analyze hashtags within your competitor group to see hashtags that drove the most comments, reactions, shares, likes, and estimated engagement. You get insights into important hashtag metrics like mentions, engagement, reach, and sentiment.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 111

Process Sentiment Analysis Applications 111

Sprout Social

MARCH 5, 2024

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). The Social Media Specialist who reports to Dan handles scheduling, pulling metrics and monitoring conversations across social channels. It’s so much more than posting.

Resources 103

Resources Telecommunications Collaboration Project 103

Hootsuite

FEBRUARY 5, 2024

Keep reading to find out how to get started with tracking Instagram analytics, learn which metrics matter the most, and get comfortable with reporting your Instagram results to your boss. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. Clear data.

Analytics 97

Analytics Instagram HootSuite Metrics 97

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Track social sentiment in real time. With embedded sentiment analysis, Hootsuite Insights tells you not just what your audience is saying, but what they’re thinking and feeling.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Convince & Convert

JANUARY 9, 2012

Sentiment Graph for a Talking Bag. Sentiment may even out in short order. Twitter is a living focus group. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Sentiment scoring remains an inexact science.

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

Keyhole.co

DECEMBER 15, 2023

Our platform also uses easy-to-understand graphs and charts to present data in reports. Sentiment analysis and reputation management: Brand management features help you understand audience sentiments about your brand and uncover ways to boost your reputation. It also has automated reporting and collaboration tools.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Sprout Social

OCTOBER 4, 2023

Luckily, there is a light at the end of the ask-hard-questions tunnel: Tags in Sprout reports. Sprout’s Tagging feature has changed the reporting game for many brands. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Let’s dive in.

Strategy 123

Strategy Brands UGC Marketing 123

Sprout Social

MARCH 7, 2022

Twice a year, you go on the brand health reporting equivalent of an excellent date. If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment. Think of it as a real-time focus group that provides honest, unfiltered feedback. Most notably, ongoing sentiment tracking.

Survey 93

Survey Brands Sentiment Template 93

Keyhole.co

JANUARY 15, 2024

Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand. They pick up on any keywords, such as names or topics, that are important to your company and then report any relevant information back to you.

Sentiment 52

Sentiment How To Reputation Analysis 52

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. According to Salesforce’s State of the Connected Consumer report , 73% of consumers expect companies to understand their unique needs and expectations. And not just respond.

Social Media 125

Social Media Sentiment Data Team 125

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features. Analyze sentiment analysis to understand how the world feels about your brand.

Industry 52

Industry News Google Brands 52

Sprout Social

JUNE 1, 2021

We spoke with Katie Dubow, President of Garden Media Group , winners of our 2020 Always Be Growing Sprout Partner Value Award , for tips on how to prepare for successful client renewal conversations. Are there free reports, bonus posts or anything else we can deliver to the client to exceed expectations?”. Here’s what she had to say:

Sentiment 90

Sentiment Proposal How To Metrics 90

Sprout Social

MARCH 26, 2019

Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. More affordable : Coordinating focus groups and hiring marketing research agencies can be pricey. Result : brand sentiment, customer sentiment.

Social Media 104

Social Media Sentiment Marketing Analysis 104

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. Their Facebook group has 3.2

Small Business 100

Small Business Engagement Strategy Facebook 100

Keyhole.co

SEPTEMBER 12, 2023

Analytics and Reporting Tools For consistent campaign enhancements, you need conclusive insights. The following analytics tools can help you here: Keyhole Keyhole’s extensive features also include accurate analytics and reporting solutions. Users get accurate reports on where they stand among the top-performing brands.

Social Media Management 52

Social Media Management Social Media Tools Collaboration 52

Sprout Social

JANUARY 3, 2022

In Sprout, running a Profile Performance Report gives you a snapshot of your brand’s visibility across the major networks to quickly identify patterns in your engaged audience base. Pro tip: You can even use this tool to monitor your competitors’ branded keywords to see how their public sentiment compares to your own.

Data 141

Data Social Media Sentiment Team 141

Sprout Social

JANUARY 3, 2023

Valuable insights they make look at include: Customer sentiment. For example, if a group of customers shows interest in a product or feature promoted on social, sales can highlight it in their communication efforts with those interested parties. They’ll also need reporting to improve their responses to customer issues and complaints.

Collaboration 122

Collaboration Social Media Team Sentiment 122

Sprout Social

FEBRUARY 15, 2024

Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media. Use attention-grabbing content tailored for specific groups of your audience.

Engagement 106

Engagement Tips Loyalty Metrics 106

Sprout Social

FEBRUARY 27, 2023

Lisa Richards, CEO and Creator of the Candida Diet, echoes this sentiment, saying, “Women’s History Month is a reminder that women have always been a force for change and that we have the power to shape the future. Do you have employee resource groups (ERGs) dedicated to women in the workforce? Something isn’t adding up.

Social Media 118

Social Media Team Groups Groups 118

Hootsuite

OCTOBER 21, 2020

Hootsuite partnered with the analyst and research firm Altimeter Group to conduct a study of the quantitative value that social offers modern organizations. Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19.

Social Media 137

Social Media Committee Organization Survey 137

Sprout Social

MARCH 21, 2019

As with all of our services, we provide “done-for-you” support, meaning that our team manages the software and social listening services, while reporting on the key performance indicators (KPIs) or goals we determine with each client. Sentiment research. Overall brand sentiment. Tactical differentiation. Complaints.

Sentiment 95

Sentiment Research Influencer Analysis 95

Social Media Strategies Summit

SEPTEMBER 14, 2023

Rachel Karten echoes Mitchell’s sentiment that for social media marketers, brainstorming isn’t only about coming up with off-the-cuff post ideas. The 75+ person social team splits into smaller breakout groups via Zoom, giving individuals more chances for their pitches to be heard. How Do You Structure a Productive Brainstorm?

Content 130

Content iPhone Sports Remix 130

Harp Interactive

MARCH 31, 2010

There is no magic pill with one-tool-measure-all functionality yet and measurement is not esoteric like it would be, for say a PPC campaign, but social media experts can assemble a more or less effective group of measurement tools that best fits the business goals. Twitrratr : Great free tool that measures sentiment and Buzz on Twitter.

Analytics 350

Analytics Social Media Trendrr Digg 350

Hootsuite

SEPTEMBER 28, 2020

In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. Get the report now. We got to the heart of three critical areas, which we’ll share in this post.

Marketing 144

Marketing Committee Health Care Organization 144

Keyhole.co

FEBRUARY 16, 2024

Let’s say you want to analyze your competitor’s brand sentiment on YouTube. To generate automated reports Finally, when you conduct an in-depth YouTube audit of your competitors’ channels, you can create fast reports with accuracy, thanks to competitor analytics software. Which of those should you analyze?

Analysis 52

Analysis YouTube Tools Strategy 52

Koka Sexton

JANUARY 9, 2023

Leveraging customer feedback to understand customer sentiment. Depending on the nature of your business, these may include market research reports, surveys, focus groups, or social media listening. Collecting data through surveys and focus groups to better understand customer needs and preferences.

Patterns 98

Patterns Marketing Focus Group Survey 98

Buzz Marketing for Technology

MAY 23, 2012

In traditional research, companies elicit feedback through periodic surveys and then enhance their findings through focus groups. Focus Groups suffer from the most human of all issues; the loudest person in the group wins and sways others through a combination of charisma and decibels. Both have inherent limitations.

Focus Group 216

Focus Group Survey Authentication Sentiment 216

Sprout Social

JANUARY 24, 2024

For example, in August 2023 Topicals hosted a fully BIPOC sponsored brand trip, featuring a group of 18 smaller creators and influencers. For example, you can use social listening tools to track customer sentiment to review how your audiences feel about various conversations. Several had never been on a brand trip before.

Influencer 103

Influencer Brands Collaboration Authentication 103

The Realtime Report

MARCH 11, 2014

” Conversations will be grouped by hashtags that appear underneath each piece of art; the first round includes #Art140 with #Popova, #VanGogh, #Boccioni, #Klimt, #Gauguin and #Rousseau. MoMA is already successful in social media, with 1.6 million Twitter followers and 1.5 million likes on Facebook.

Conversation 181

Conversation Hashtag Sentiment Campaign 181

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Is sentiment trending up or down? What power! Are users running into bugs?

Tools 94

Tools Sentiment How To Team 94

Sherrilynne Starkie

FEBRUARY 13, 2018

The ultimate goal is to create and strengthen relationships with the key stakeholder groups an organization depends upon for success. The consultant always listens to gauge audience sentiment to inform all activity. Bosses (and clients) love reports, and so writing them is an important part of a social media consultant’s job.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Hootsuite

JUNE 28, 2023

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Private social media channels , such as closed Facebook Groups, private subreddits, or personal profile content shared only with friends/followers. Browsed a Facebook Group?

HootSuite 120

HootSuite URL Analytics Forums 120

agora pulse

JUNE 5, 2020

Monitoring your engagement rate over time can help your brand stay relevant , even as audiences grow and sentiments change. Open your social media management app, and navigate to reports. Select the content report, choose the right time frame, and export the report to a CSV. Social proof. Social media dashboard.

Instagram 127

Instagram Engagement Hashtag Meme 127

Keyhole.co

NOVEMBER 17, 2023

SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing. Even though this sentiment wasn’t targeted at the company directly, SoFi saw the chance to create a new narrative and demystify these seemingly complex topics.

Examples 59

Examples Brands Sentiment Reputation 59

Ignite Social Media

JUNE 15, 2017

Social listening can be a great source of information when researching audience conversation and sentiment around your brand. Contact us to learn more about our experience with social listening tools, strategies, and reporting!! Measuring Your Influencer Campaigns. Want to learn more about social listening and its benefits?

Influencer 130

Influencer Strategy Sentiment Marketing 130