The Realtime Report

MARCH 22, 2022

The rise of working from home is adding to loneliness with more than three million people who do this claiming it means they don’t see other people very often, new research* from digital board game group Marmalade Game Studio shows. This in turn has an impact on their mental wellbeing. million UK adult population.

Statistics 91

Statistics Research Issues Groups 91

Kikolani

JANUARY 19, 2015

In the never ending search for tools to make social media management simpler, I decided to research several tools that help you update multiple social media networks in one place. In this post, I wanted to share my findings for others who are also in the process of choosing a social media publishing tool for their business. AgoraPulse.

Publishing 60

Publishing Social Media Tools HootSuite 60

Sherrilynne Starkie

AUGUST 8, 2018

It includes Facebook for publishers, Google Data Studio, auto tweeting, Youtube aspect ratios and a discussion of tech industry ethics in targeting children. Facebook is working with news publishers to develop a new way to capture breaking stories and track them through the longer news cycle.

API 150

API YouTube Data News 150

Hootsuite

JUNE 28, 2023

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Private social media channels , such as closed Facebook Groups, private subreddits, or personal profile content shared only with friends/followers. Browsed a Facebook Group?

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

DECEMBER 5, 2023

For example, in the US the majority of people across generations, races, genders, income levels, education and community types all use social media—with some traditionally underrepresented groups like the Black community being the most active. Social media is a channel defined by a diverse mix of people.

Social Media 123

Social Media Survey Education Team 123

The Realtime Report

JUNE 22, 2020

But helping people identify nefarious information online might be possible through inexpensive digital-media literacy outreach, according to a Princeton University-led study published in the Proceedings of the National Academy of Sciences (PNAS). A team of researchers studied Facebook’s efforts to educate users on how to spot misinformation.

Study 103

Study Sample Samples Research 103

Sherrilynne Starkie

DECEMBER 20, 2020

But, my challenge to you is to put that paradigm aside and think about the four main groups media types. Owned Media is self-published content. Our campaign research indicated that Facebook and Twitter were the best channels to promote the apartments. Definition: Owned Earned Shared Paid Media.

Marketing 367

Marketing Syndication Adwords News 367

Koka Sexton

DECEMBER 15, 2022

Participate in LinkedIn groups: LinkedIn groups are a great way to connect with others in your industry and participate in discussions on relevant topics. Research potential connections: Take some time to research potential connections before reaching out. This could be through liking, commenting, or sharing their posts.

LinkedIn 69

LinkedIn Strategy Tips Reputation 69

Social Media Strategies Summit

AUGUST 10, 2023

The next step was to recruit a group of diverse global influencers to amplify the “phenomenon” of Coke Zero cans being taken: @rickeythompson NOBODY takes my Coke Zero Sugar! So they decided to (playfully) frame Coke Zero as something worth doing anything for — even stealing from a friend or colleague.

Influencer 186

Influencer Campaign Marketing B2B 186

Waxing UnLyrical

DECEMBER 21, 2018

This is a group exercise for an internal team working for a client. Using the above fictitious business as an example, here are some findings: Part of the upfront work will also include researching social media. You need to find your audiences and influencers and on which platforms they publish.

Strategy 220

Strategy Analysis Collaboration Small Business 220

Likeable

JANUARY 6, 2021

All signs point to this trend continuing in 2021—but now, especially because online shopping allows them to do more research about brands before purchasing, consumers are more socially conscious than ever. Personalization & Private Groups. Social media feeds are noisier than ever. billion people using them.

Trends 128

Trends Social Media Forums Groups 128

Convince & Convert

SEPTEMBER 7, 2011

Companies in this group focus very heavily on curation and rarely, if ever, link to their own content. Companies in this group employ a balanced strategy of content creation and content curation. Companies in this group link to their own content a majority of the time. Outliers exist.

Curation 166

Curation Research Sample Samples 166

Social Media Strategies Summit

JUNE 3, 2022

Specific to Harvey Mudd, I work with an amazing group of faculty and students. I love it when students of alumni react joyfully to a post that reminds them of good times they had at HMC or when we’re able to share our students’ and faculty members’ impressive research with a broader audience. I have an incredible team and supervisors.

Newsletter 219

Newsletter Project Aggregator Team 219

Sprout Social

SEPTEMBER 29, 2022

In the study mentioned earlier, researchers took a group of 182 students between the ages of 13 and 18 and had them imagine a situation where one of their Instagram posts got a lot of likes and one got very few likes. ” How to hide likes on your Instagram posts before publishing.

Instagram 107

Instagram How To Comparison Metrics 107

Sprout Social

AUGUST 21, 2023

And with works like Parable of the Sower, the Machine and I, Robot within the cultural zeitgeist, it’s understandable why sci-fi fans, researchers and technologists alike warn of the dangers of ignoring AI ethics. This can stem from lack of research or biased datasets, among other reasons. Set your goals and values for AI as well.

Marketing 90

Marketing Privacy Policies Issues 90

Social Media Strategies Summit

JUNE 8, 2023

RIMOWA also showed the ads to custom audience groups comprising previous website visitors. Research from Databox reveals that approximately three-fifths of marketers believe video ads typically drive more engagement than image-based ads on Facebook. Yet research suggests it’s still an extremely effective channel.

Brands 130

Brands Facebook Influencer Campaign 130

Mindjumpers

JUNE 25, 2012

Tweet Recently, ComScore , the global leader in measuring the digital world, published a report on social marketing and how it’s not just about getting likes! The report called “The Power of Like 2 – How Social Marketing Works” was made in a research collaboration with Facebook in order to deliver unique insights on social media marketing.

Report 277

Report comScore Marketing Groups 277

Sprout Social

JANUARY 14, 2020

Research, analytics, creativity and communication all provide strong foundations for social media managers thinking about their next big career move. To be successful in this role, you should have a strong foundation in writing, research, data analysis and project management. But what about when you’re ready to take the next step?

Social Media Management 132

Social Media Management Social Media Skills Consultant 132

Proactive Report

NOVEMBER 21, 2022

Discover what different groups within one node are talking about and what’s important to them. As a result of seeing this vigorous conversation, the company investigated this age group as a possible new market for their products. Social media research found 75,000 people in the immediate area interested in racing.

Social Media 64

Social Media Analysis Research Conversation 64

Sprout Social

OCTOBER 9, 2023

When Cole was brainstorming for a new publishing commitment campaign, she looked to ChatGPT to help pressure test and anchor for the campaign. I was trying to research websites and data points, but I wasn’t getting there fast enough. After reading the content brief, the writer starts researching.

Team 113

Team Examples Marketing Training 113

Hootsuite

JULY 11, 2022

Depending on whether your brand serves cool teens or hip grandparents (or both: see stat #10) you’ll want to do some research on the app before investing your hard-earned dollars on a marketing campaign. 18 to 24 year olds are the largest age group that use Snapchat, followed by ages 25 to 34 and ages 13 to 17. Source: Pew Research.

Marketing 103

Marketing Reddit Advertising Analysis 103

Buffer Social

JANUARY 15, 2024

Good B2B content leans on expert insights and original perspectives Rosanna Campbell (a freelance B2B SaaS content writer who has worked with brands like Monday.com and Beam Content) says that "Good B2B content contains an original perspective, [and is] backed up by real-world expertise and thorough research." 

B2B 95

B2B Content Syndication SEO 95

Buffer Social

DECEMBER 12, 2023

Since the first blog post was published and the first YouTube video was posted, content creation has evolved rapidly.   For example, a creator might have a system for reviewing and editing their content before publishing, ensuring it meets their quality standards and aligns with their brand voice.

System 89

System Content Fashion Template 89

Hootsuite

FEBRUARY 7, 2024

Which means, you need to research, analyze, track, and compare your hashtags just like you would any other component of your social content. Using the drop-down menu, you can analyze hashtags within your competitor group to see hashtags that drove the most comments, reactions, shares, likes, and estimated engagement.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

BeingOptimist

APRIL 5, 2023

The second method is to post your video on a public page or group and then look at the number of views it receives. Final Thoughts Based on the research and practices carried out by our tech team we can assure you that currently there is no feature on Facebook that can help you to know who has seen your posted videos or reels.

Video 75

Video Facebook Features Privacy 75

Buffer Social

OCTOBER 1, 2018

That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach. Invest in groups. I don’t think so.

Organization 108

Organization Flipboard Social Media Company 108

Ignite Social Media

SEPTEMBER 16, 2021

If you’re an OG in the social media marketing business, there’s little doubt that you don’t remember the Social Technographics Ladder created by Jeremiah Owyang , Josh Bernoff and Charlene Li when they worked at Forrester Research. . Social Technographics Today .

Survey 148

Survey MySpace Microsoft Social Media 148

Bill Hartzer

MARCH 4, 2010

He has counseled major corporations, professional groups, trade associations and educational institutions, and has assisted clients in dealings with regulatory agencies, labor unions, consumer groups, minorities, and others. Dilenschneider worked with Hill and Knowlton, Inc. The Critical 2nd Phase of your Professional Life, 50 Plus!

Handbook 100

Handbook Publishing Joomla Committee 100

agora pulse

DECEMBER 22, 2020

My advice is to test out each platform and make it your goal to find a select group of social media channels that will really make an impact for your brand and drive ROI. Here’s a graph of our Facebook Group engagement based on Posts, Comments, and Reactions from Jan. Know Your Audience and Conduct Research. 1, 2020, to Dec.

Social Media 126

Social Media Strategy Content How To 126

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. These insights help brands personalize content for marketing and advertising.

Strategy 105

Strategy Sentiment Patterns Marketing 105

Sprout Social

FEBRUARY 15, 2022

Do your research. Just like starting any new business, researching your industry, pricing and potential client base is key. Research your potential competitors through LinkedIn and Google searches. During the research process, look at both what you want to offer and the matching client base. Facebook Groups.

Consultant 106

Consultant Social Media How To Insurance 106

Sprout Social

NOVEMBER 21, 2023

What kind of content are they publishing on their blog? For instance, you might spot some niche market segments your competitors might be neglecting, like a different age group or interest. Once you’ve got that down, it’s time to do your research. What are they posting on social media? You need to know it all.

Sentiment 97

Sentiment Metrics Analysis Trends 97

Buffer Social

AUGUST 2, 2023

After some time in Venture Capital, I took the knowledge I built around market research and started applying it to my personal life. I had built a couple of my own side hustles in the past and also did market research for Universal Music Publishing Group for years. There would be two tiers: Tier one was freemium.

Newsletter 83

Newsletter Reddit Sentiment Startup 83

agora pulse

DECEMBER 9, 2020

The right time to publish depends on several factors, including: Your brand’s industry. Although the absolute perfect time to share content doesn’t exist, with some research and testing, you can find the best times for your brand to post on social media. Learn more about posting content: How to Strategically Post in Facebook Groups.

Social Media 176

Social Media Social Media Management Instagram Patterns 176

Hootsuite

AUGUST 22, 2022

Over 830 million users search and apply for jobs, join groups, and share business news on LinkedIn. Research your audience. Following hashtags is an easy, and free, way to get first-hand knowledge about your target audience and keep your competitive research up-to-date. Professional nerdsss.). Which hashtags are they using?

Hashtag 92

Hashtag LinkedIn HootSuite Social Media Management 92

Pam Moore

JANUARY 30, 2018

These changes impact every business, brand and publisher using Facebook for business purposes. You need to do your research and get the facts. ” If this isn't bad enough, I even saw a recent article and “survival guide from a top publisher blaming Facebook for “publishers becoming more vulnerable to ad fraud.”

Feed 167

Feed Feedly News Facebook 167

Hootsuite

DECEMBER 5, 2022

For those of you who don’t know what a LinkedIn pod is, it’s basically a group of people who agree to like, comment and engage with each other’s posts. A LinkedIn pod, often called an engagement pod, is a group of people who have agreed to connect and engage with each other’s content on LinkedIn. Methodology.

LinkedIn 99

LinkedIn HootSuite Groups Groups 99