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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367
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Social Media Marketing Trends for the Back Half of 2019

Ignite Social Media

Groups will be the New Facebook. Facebook is hoping that its emphasis on Groups will re-engage users. With the move towards private messaging, Facebook is refocusing their platform on Groups. Facebook will be showing more Group content in News Feeds (hinting at a probable algorithm tweak).

Trends 128
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195
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Social Media Measurement for Pragmatists

Waxing UnLyrical

I like studying results-based information from social media experts. But I’ve noticed a tendency among some to repeat behavior I saw early in my career in paid media: act as if tracking to the bottom line – especially where social media measurement is concerned – is pointless or impossible.

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How to Celebrate Social Media Day

agora pulse

That’s now the official Social Media Day adult beverage. So Social Media Day needs a drink that we can all toast and imbibe together, across all of the celebrating venues. So Social Media Day needs a drink that we can all toast and imbibe together, across all of the celebrating venues. You see, in the U.S.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. this is the integraged digital media framework I use with my clients, no matter the challenge. How Canadians use Social Media.

Marketing 199
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How to Hire Your Social Media Marketing Partner

Techipedia: Tamar Weinberg

After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Social Media Marketing Activities and Skills.