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How to Integrate Content Syndication Into Your Marketing Strategy

BeingOptimist

Content syndication is one of the best ways to drive growth in the digital marketplace. When content is syndicated, it’s distributed across different sites. Content marketers typically follow the 80/20 rule, investing 80% of their efforts in promotion and 20% in content creation. Reach the Right People.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367
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Quick Guide: How to Conduct an Effective Social Media Audit

Ignite Social Media

You can put your heart and soul into your social media posts, but without taking a hard look at your brand’s past performance, it can be challenging to achieve the results you want going forward. We’ll also cover the key essentials of what is a social media audit and how to use one to optimize your social media presence.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195
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Social Media Marketing Trends for the Back Half of 2019

Ignite Social Media

With Pinterest’s recent IPO and Instagram beefing up their shopping features, we will see these platforms go head to head for marketing dollars. According to research by Cowen and Company*, Pinterest is the top social network for finding and shopping for products among US users. It doesn’t hurt to syndicate it there.

Trends 128
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8 Marketing Ideas to Promote Your Event Online

Social Media Strategies Summit

You can leverage online event marketing ideas that lead to more signups, event attendance, and engagement. But which online event marketing ideas can help you drum up increased registration and engagement? The question is, would these online event marketing ideas also work for your brand? Image via We Are Social.

Eventful 206
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Social Media Measurement for Pragmatists

Waxing UnLyrical

I like studying results-based information from social media experts. But I’ve noticed a tendency among some to repeat behavior I saw early in my career in paid media: act as if tracking to the bottom line – especially where social media measurement is concerned – is pointless or impossible.