Mindjumpers

SEPTEMBER 9, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation A seemingly minor aspect of the social media marketing plan is drafting a social media policy and training your employees. First, why do you draft such a policy? Look at it as an incentive, a reward even.

Policies 186

Policies Education Social Media Marketing 186

Mindjumpers

AUGUST 3, 2012

Currently, her research focuses on various topics related to CRM software, sales, customer service and marketing strategy. Such platforms as Yammer, Chatter and Jive certainly look and feel similar to Facebook – with a news feed, groups, friends and status updates. If that were the case, Microsoft wouldn’t have dropped $1.2

Social Enterprise 209

Social Enterprise Yammer Jive Crowdsourcing 209

Mindjumpers

DECEMBER 11, 2012

The two groups of users – Baifumei and Grassroots. The terms “Baifumei” (literally, “good-looking and rich”) and “Grassroots” are terms used by IDG Capital Partners to describe the divergent groups of Chinese Internet users. This group represents 50-75 million of China’s Internet users. Baifumei have a university degree.

Social Media 254

Social Media Privacy Nielsen Social Networking 254

Mindjumpers

NOVEMBER 23, 2012

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. What does this mean? Read the entire report here.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Mindjumpers

JANUARY 14, 2011

Facebook group applications can be used to invite like minded people to share their thoughts on a subject. Do not set yourself away from the group. Community building- The impact of group communication. Social groups or group communication is the answer to this. Making an Integrated Marketing Communication Effort.

Trends 245

Trends Influencer Social Media Forums 245

Mindjumpers

MAY 23, 2012

At least, this was the starting point for the agency DDB’s target group understanding when the Swedish Army released their new recruitment plan: engagement on partly the technological terms of the target group as well as the physical reality of the company.

Groups 228

Groups Groups Campaign Travel 228

Mindjumpers

JANUARY 10, 2012

I feel, these statistics can help you figure out which network has the right demographics for your brand, age and income group. 25-34 year olds are now the largest age group on Facebook as we enter 2012, with users under 17 years making up just 5% of the user base. 2012 Social Marketing & New Media Predictions [White Paper].

Social Media 273

Social Media Statistics MySpace Tumblr 273

Mindjumpers

NOVEMBER 20, 2012

This week, Group M Next shared a report called “Gaining an Edge: The Brand Impact of Facebook’s EdgeRank Algorithm Change” where Group M Next Predictive Insights team, together with the GroupM–owned social media and community activation agency M80, share results from an analysis, conducted across the Facebook pages of 25 brands.

Brands 244

Brands Social Graph Report Groups 244

Mindjumpers

NOVEMBER 5, 2012

‘Likehunting’ is now a common derogatory term within the sphere of social media marketing. As Riley Gibson, co-founder CEO of Napkin Labs says, “these numbers show that brand marketers need to focus less on the volume of fans and more on engaging the fans that they have.”. What is quality content? Collaborate and co-create.

Facebook 275

Facebook How To Loyalty Social Media Management 275

Mindjumpers

MAY 31, 2012

The brand understood their target group’s social behavior and by that, they gained valuable results: In the three months following the Facebook campaign and other integrated marketing activities, Huggies HK grew their market share 4,2 percent and had its best quarter ever in sale.

Case Study 264

Case Study Communities Campaign Study 264

Mindjumpers

OCTOBER 7, 2010

New Groups Now, we are actually going to have a kind of “Facebook within Facebook”. It has been made possible to create a group, invite friends to join and share updates, photos, videos, links, events etc. Within the group, it is also possible to make use of the feature “multi-chat”. Here, we will introduce each of them.

Platform 185

Platform Facebook Applications Notification 185

Mindjumpers

OCTOBER 22, 2014

Snapchat as a marketing tool? . This makes Snapchat a creative marketing tool hard to ignore.?The Understanding both your target group and their context is crucial in order to create a dynamic dialogue. If Snapchat deals properly with the hacking scandal, the platform has extensive potential. Engagement Is The New Real-Time.

Platform 229

Platform Brands Content Mobile 229

Mindjumpers

JULY 27, 2010

The word ‘tribe’ itself connotes strong in-group ties, stable group belonging and group longevity (born an Apache die an Apache, once a Coca-Cola fan always a Coca-Cola fan). We need to take a closer look at social connectivity and group belonging from the perspective of the individual.

Engagement 198

Engagement Policies Groups Groups 198

Mindjumpers

FEBRUARY 2, 2011

Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. Similar Posts: Lack Of A Plan Shows That Businesses Struggle With Social Media Marketing.

Airlines 232

Airlines Social Media Collaboration Travel 232

Mindjumpers

APRIL 26, 2013

Define a list of topics or themes that you can create conversations about based on your brands values, beliefs and target group. Community Management Content Marketing Engagement Facebook Marketing & Communication Social Media The Social Newsroom content marketing conversation touch points'

Company 212

Company Overview Conversation Communities 212

Mindjumpers

OCTOBER 17, 2012

The app is launched in Denmark with around 1800 danish places already on-boarded to the platform, but Carlsberg intends to expand across global markets during 2013. Martin Majlund explains: ”We’ve built an entire new media platform that can support all our brands – both power brands but in time also local brands in other markets.

Mobile 272

Mobile Brands Foursquare Eventful 272

Mindjumpers

JULY 2, 2013

Pheed was launched October 2012 and was founded by a group of friends from the technology and entertainment community in Silicon Valley, California. App Content Marketing Social Network content content ownership copyright tool Monetize content Pheed Silicon Valley social platform user content'

Social Media 266

Social Media Upcoming Platform Feed 266

Mindjumpers

NOVEMBER 17, 2014

This development, together with the recent statement from Facebook, underlines the importance for content amplification and increases the demand as marketers seek to compensate for the drop in organic reach. When targeting start by dividing your community into groups based on their level of loyalty.

Advertising 230

Advertising Facebook How To Guidelines 230

Mindjumpers

AUGUST 19, 2010

In general online is very transparent, be clear on your target group. Without alignment with the corporate strategy, there is no chance that you will be truthful towards your target group or stand a chance in supporting the company with the initiative. Who are we targeting? How do we secure distribution?

Questions 254

Questions Company Nielsen Disqus 254

Mindjumpers

DECEMBER 19, 2011

The survey findings: In order to dive deeper into this topic AYTM Market Research surveyed 2,000 internet users. Further, the infographic shows some interesting personalities of relatively the same age group, drawn on the basis of their social media behavior, concluding how can they work as influencers for brands.

Social Media 274

Social Media Brands Survey Influencer 274

Mindjumpers

AUGUST 19, 2010

In general online is very transparent, be clear on your target group. Without alignment with the corporate strategy, there is no chance that you will be truthful towards your target group or stand a chance in supporting the company with the initiative. Who are we targeting? How do we secure distribution?

Questions 252

Questions Company Nielsen Disqus 252

Mindjumpers

APRIL 19, 2013

But the way marketers understand content has been changing. Online social activity is making it easier for marketers to find their target group, and at the same time getting new and valuable insights about their audience. How to Reach Social Success with Contextual Marketing. Human behavior. Understand your audience.

Content 147

Content Authentication Communities Collaboration 147

Mindjumpers

SEPTEMBER 14, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Culture is one of the largest components of how people communicate.

Communities 234

Communities Brands Authentication Cost 234

Mindjumpers

SEPTEMBER 19, 2011

There is another set of marketing professionals who believe in doing their math, before launching any campaign on social media and setting out the KPIs and a target (in figures), which has to be achieved through their campaign. While reading more on this topic, we found an interesting infographic put together by MDGadvertising.

ROI 264

ROI Social Media How To Campaign 264

Mindjumpers

AUGUST 23, 2018

Traditionally market research has been built on claimed data. This could be surveys, interviews or focus groups. Although this reality can be worrying it’s not doom and gloom for brands and marketeers. Seth Stephens-Davidowitz book “Everybody Lies” is built on the disparity between claimed and observed data.

Focus Group 100

Focus Group Curation Data Survey 100

Mindjumpers

MAY 9, 2011

Another advantage of this tool is that it gives the flexibility to add extra choices, which gives marketers an understanding of various possibilities. Flexibility to add additional options gives a chance to the marketers to know the alternatives sought by customers to their offerings.

Research 219

Research Questions Tools Facebook 219

Mindjumpers

FEBRUARY 6, 2013

Values you can only benefit from if you understand your target group and fulfil their demands and expectations – despite the social network. It is a question of actively engaging with your fans and followers, preaching transparency and interaction on the premise that both serve your brand and your target group.

Statistics 227

Statistics Analysis Groups Groups 227

Mindjumpers

MARCH 22, 2012

Announcing the changes on Google Analytics blog , Group project manager Phil Mui said that the three main factors that Analytics will help with are: Identify the full value of traffic coming from social sites and measure how they lead to direct conversions or assist in future conversions.

Analytics 239

Analytics Report Google Disqus 239

Mindjumpers

DECEMBER 10, 2010

From a marketer’s point of view, the interesting thing about ads on the platform is the possibility of targeting those ads to the right people, not just some geographic or a few demographic variables, but a bunch of social demographics as well. Ads are everything when it comes to generating revenue for Facebook.

Facebook 185

Facebook MySpace Technorati Advertising 185

Mindjumpers

AUGUST 31, 2012

Having them understand and connect with your brand values, you create a stronger bond of loyalty with your target group – just take successful brands as Apple, Nike and Ben & Jerry’s for example. Similar Posts: Editorial Planning for Facebook Marketing. How American Express Created a Movement of 2,8 Million People.

Communities 232

Communities Loyalty Apple Conference 232

Mindjumpers

SEPTEMBER 22, 2010

Posted by Sara Hansson Sep 22nd, 2010 Tweet As part of people’s digital identity, we join communities and groups that are relevant to us and to our interests. In particular when it triggers our feelings – love, aggression or maybe compassion. It’s easier than ever to share your feelings with your friends.

Social Media 208

Social Media CSR Policies Disqus 208

Mindjumpers

NOVEMBER 25, 2011

The challenge was to launch a new fruit drink in Argentina, with a lot of buzz, when, market was dominated by aerated drinks, alcoholic beverages and other fruit drinks. Also, to engage the younger target group a competition was launched in the second phase.

Campaign 203

Campaign Facebook YouTube Groups 203

Mindjumpers

NOVEMBER 11, 2010

Tweet Earlier we wrote about The Bees Awards on the blog , which is the 1st international social media competition for marketing and communications professionals. Best Use of mobile: The brpr Group. Best Use of a Micro-Blogging Platform: Phéromone, the interaction agency. Best Use of a Social Media Platform: Prime.

SMS 227

SMS Social CRM Technorati Eventful 227

Mindjumpers

FEBRUARY 22, 2012

Tweet With social media, we have the ability to listen to our target group and get insights like never before. With the ability to listen and gaining insights also comes the ability to improve, which in the end means that brands can become more appealing to their target group and sell more products adapted to consumer needs.

Project 223

Project Applications Groups Groups 223

Mindjumpers

SEPTEMBER 14, 2010

Check out this heatmap of how that show how people look at Facebook: The study report contains further data on the concrete results about what activities people do on Facebook, doing status updates, using pages, groups, events and games, sharing video and also contains some suggestions for improvement of the platform.

Advertising 238

Advertising Engagement Facebook Study 238

Mindjumpers

FEBRUARY 2, 2011

She holds a BA in Marketing and Management Communication from Aarhus School of Business – Aarhus University and plans to continue with her studies in the fall 2011. Loa supports the copywriters with target group and culture research and analysis. Lise is doing a six-month internship at Mindjumpers as an account and project assistant.

Nielsen 231

Nielsen Project Study Engineering 231

Mindjumpers

MARCH 28, 2011

The idea is to gain even more knowledge and share both local and global experiences by inventing, developing, marketing and running user experiences. In some way, Facebook can be used as a great focus group. Lack Of A Plan Shows That Businesses Struggle With Social Media Marketing. How to create “call to action&#.

Conference 238

Conference iPad Mobile Focus Group 238