What are the Best Social Networks for B2B Marketing? (Research)
AUGUST 27, 2013
There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. And if so, which social networks are most productive? How much traffic do social networks drive to B2B websites?
The Life Cycle of a Social Network
Techipedia: Tamar Weinberg
SEPTEMBER 6, 2011
The launch of Geocities by Yahoo marked for some the beginning of a new revolution in the online media called social networking. Later, several other websites such as Classmates.com and Friendster contributed to the development of social networking to help reach our present day scenario, where we see the domination of Facebook, Twitter, LinkedIn, and Google+. Varghese.
How Enterprise Social Networking Drive Business Value [Report]
FEBRUARY 24, 2012
Tweet Using social media to bring business value is an obvious choice for many companies. But the benefits of using social media inside an organization still remains somewhat unexplored. Most companies approach enterprise social networks as a technology deployment and fail to understand that the new relationships created by enterprise social networks are the source for value creation.
Facebook Testing Ads in Groups
OCTOBER 11, 2016
Facebook confirmed to Josh Constine of TechCrunch that it is testing the inclusion of ads in groups. The social network issued the following statement to Constine: We have started to test delivering ads to people in Facebook groups and will be evaluating the response before determining how we will move forward. According to Constine, and confirmed by Facebook, the test is occurring via mobile and desktop in Australia, Canada, Ireland and New Zealand, with users who are included seeing notices reading, “We’re testing ads in groups.”.
Women Entrepreneurs and Business Owners Have Social Network
APRIL 23, 2012
There is a new social network worth checking out…and it’s for women entrepreneurs and business owners. In addition to relieving some of the fear and uncertainty tied to starting a business, Project Eve provides its members access to hard to find business resources, the ability to develop relationships with people previously thought out of reach, and a receptive platform to demonstrate their expertise, market, and grow their business. LinkedIn doesn’t allow you to do that without joining a myriad of groups and digging through all of its members.
The Future of Social: Networks
DECEMBER 5, 2011
During the past few years, social media has been an individual sport: A way to put out your shingle and start making a name for yourself. While groups, businesses and associations can all leverage the tools, there is often the feeling that social media has been meant to level the playing field rather than support traditional hierarchy. So what is changing? So what’s next?
Global Map of Social Networking [INFOGRAPHIC]
Social Media Marketing
JUNE 21, 2011
Last July , I covered the work of Global Web Index , which offered a quick glimpse of data for global social network usage, which they called Global Web Index LITE. Here's the entire graphic as a Slidehshare embed: Global Map of Social Networking - GlobalWebIndex - June 2011 You can also download the PDF directly from Global Web Index's website.
Twitter Aim to Regain Momentum with New Video & Group Message Features
FEBRUARY 3, 2015
The launch comes in a time where the social platform has been struggling to keep up with Facebook-owned and video-enabled Instagram. Furthermore, a new group direct message feature was added, which appears to be an invite for the mobile-focused millennials who seem to prefer group messaging apps such as WhatsApp (another Facebook property via acquisition) as well as Snapchat.
Social Media Sommeliers – Choosing perfect pairs of social networks
The New Strategist
MARCH 20, 2013
A well maintained social media presence is like a fine wine; it develops more character as it ages. As you invest more time in to social media, joining additional networks and using new tools, your presence gains different characteristics that it did not have before. So it is with different social networks. They are both very visual networks with savvy users.
Give Your Social Networks The Spring Cleaning They So Desperately Need
The Social Media Hat
MAY 30, 2016
Social Media Give Your Social Networks The Spring Cleaning They So Desperately Need. Make Sure That Your Social Profiles Are Cleaned Up And Ready For The Coming Year When my sister and I were growing up, as soon as the weather started to be consistently warm, we'd spend a weekend helping our mom with "Spring Cleaning." Certainly, stop sharing them to social channels.
My Social Networking Primer in 2014
JANUARY 5, 2014
With over 8,400 people in a LinkedIn group I manage about social media marketing , why did I create a new group using that dotcom name and ask people to join that? wanted to create new social networking channels on some of the leading platforms and watch them grow. Yeah yeah I have a personal brand but I’m transitioning the service I sell and moreover I wonder what value one would receive from a new group or page that one can’t receive from who and where I am today. Those LinkedIn and Google+ groups? They are already gone.
Social Network Identity: Anonymity, Pseudonymity and Accountability -Media140
NOVEMBER 15, 2011
Not because they are doing anything illegal online but in the case of sex workers, they wouldn’t be able to join a Health group or Abuse group if they use their real name. And everything to do with selling marketing intelligence. Bottom Right Hand Corner – Market Intelligence. Lets explore Pseudonymity vs Anonymity and the repercussions with Accountability.
How To Build Your Own Social Network On WordPress
MARCH 18, 2011
It’s no secret that I’m a WordPress advocate, but I’ve just recently discovered one of the project’s most impressive features– running a social network. With the help of the BuddyPress plugin , you can turn your website in to the perfect hub for a group of people. No, you’re not going to create the next Facebook or MySpace on a simple WordPress website, but it’s a great (and cheap) alternative to social network creation engines such as Ning or Grouply. Before jumping to set up your network, consider a few thoughts.
Just Because We're Social Networking “Friends” Doesn't Mean I'll.
JULY 15, 2010
If this happened at a live networking event, the conversation would go something like this: “Hi. Related articles which may interest you: How Facebook Hurt My Feelings Social Networking Friends vs. Real Life Friends Happy Holidays! Elaine Kirk said: RT @IreneKoehler: Just Because We’re Social Networking “Friends” Doesn’t Mean I’ll Go To 3rd Base With You [link] [.]
Influencer Marketing Matchmaking
OCTOBER 12, 2015
Today I’m going to talk about influencer marketing, but first I’m going to talk about me (#onlychildFTW). I’m on vacation this week. Influencer Marketing: The Actual Topic of This Blog Post. If you are in communications, influencer marketing is likely a topic you’ve thought a lot about. Social media driven campaigns. That’s poor influencer marketing math.
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. To that end, 94.7% of all marketers love blog posts about marketing statistics. For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently?
79 Remarkable Social Media Marketing Facts and Statistics for 2012
AUGUST 18, 2012
Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. And…even social media itself.
3 Ways Social Media can Boost Sales Success
Buzz Marketing for Technology
MAY 7, 2013
Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Social media provides great way to connect with potential buyers.
Facebook page, group or profile – what’s better for business?
OCTOBER 1, 2011
First off, lets look at the differences between a profile, page and group. Some also use their personal profile to network with other business owners, and this can be a handy way to connect with people or continue a business relationship having met in person. group is ideal for small communities of people who share a similar interest. Groups can be open (anyone can join), closed (your request to join has to be accepted) or secret (the group is completely invisible to everyone other than the group members and you have to be invited to join).
Social Networking Friends vs. Real Life Friends | Almost Savvy
JULY 12, 2010
How secure should I feel when using Facebook’s privacy settings to determine which groups of friends can or cannot see particular photos? Social Networking Lines Get Blurred With the unprecedented growth of Facebook, it has become the largest social networking platform by far. Is this because social networking is new? shameless promotion.
A Guide to Marketing on Tumblr
JUNE 14, 2012
Thanks to these functions, Tumblr has a social structure that allows you to connect with your target group on a level that can be hard to achieve on other blogging platforms. As with any other social platform attended for marketing, you should set up a strategy for your brand’s use of a Tumblr blog. Combining UX With Your Social Media Profiles. Set a strategy.
30 Resources and Tips for Using Pinterest to Market Your Business
FEBRUARY 18, 2012
Pinterest , the new social-media darling, took note of this behavior and created an easy-to-use site where people can share their interests in the form of pictures. just started playing around with the platform, collecting images about social media and marketing and other topics. . Brand Marketing. The Marketer’s Guide to Pinterest What exactly is Pinterest?
Evolving Social Landscape – Social Media Channel Updates in 2016
Ignite Social Media
JUNE 7, 2016
The world of social media is constantly changing and evolving. That’s why today you are going to be put through a crash course in some of the latest social media channel updates to various big time social media platforms in 2016, and there are A LOT. Group Calling Messenger Feature – You can now group call with your friends and family using Facebook Messenger.
5 Email Engagement Lessons from the Big Social Networks
OCTOBER 8, 2012
Social networking sites such as Facebook and Twitter send a significant amount of email to their users, and by examining their strategies and formats, you can learn a great deal about using email to reach your blog readers. However, there is quite a bit that bloggers can learn from this network’s strategy. offer social media sharing buttons.
10 Tips to Be a Social Media and Digital Marketing Rebel
SEPTEMBER 7, 2016
Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? Too often they are chasing shiny objects, have a deep rooted fear of missing out and end up wasting cycle after cycle on social networks, technology and tactics that simply are not even appropriate for their business. We must ask WHY.
Make Your CFO a Social Media Fan
Buzz Marketing for Technology
NOVEMBER 9, 2011
Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? Social media definitely pays off, but you’ve got to focus on the approach not the tools. FOUND the ROI of Social Media for B2B Marketers!
Best LinkedIn Guides, Tips and Tactics of 2011
MARCH 21, 2012
While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. And while LinkedIn’s features remain focused primarily on activity at the individual professional level, the network has added several features for enterprises over the past year, including most recently the Follow Company button for business websites.
Marketing is Dead?
AUGUST 23, 2012
Last year we had two big social networks introduced – Google+ and Pinterest – and the latter is the fastest growing social network …ever. Marketing is Dead? In a Harvard Business Review blog post, Bill Lee claims Marketing is Dead and he’s not being cynical; he’s really serious. But it certainly doesn’t mean marketing is dead.
20 Brilliant B2B Marketing and Digital Business Stats and Facts
AUGUST 25, 2015
B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). While search, social media, ecommerce and content marketing have dramatically altered the roles of buyers and sellers, a number of traditional channels (that is, pre-dating millennials) remain highly effective. Image Credit: B2B Marketing Insider.
Improve Your Marketing With Hashtags
AUGUST 21, 2015
Yet even as most people have come to know what they are, many people still don’t understand how to use hashtags to improve marketing for their business. The Hashtag… …is used on the most popular social networks: Twitter, Facebook, Google+, Instagram, Vine and Pinterest. …is the most popular means of categorizing content on social media. You can use them anywhere.
5 Social Media & Digital Marketing “Must Haves” for 2016
FEBRUARY 28, 2016
With so many social media and digital marketing options now available, it can be overwhelming to know what you should be doing first. At the same time, it’s also very exciting times for marketers and business owners, to have so many powerful marketing tools to escalate and grow their business, sales and exposure. Consumers Are Social. Consumers Are Visual.
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. How are social media marketing best practices evolving?
Want to Learn How to Rock the Top 3 Social Networks?
JUNE 19, 2012
It’s entitled 40+ Tips on How to Become a Social Media Rockstar on Twitter, Facebook, and Google+ – the three social networks I feel are the most important. There’s no money back guarantee, but I am almost positive that anyone who reads this 4,000+ word post will learn something new that will help them with their social media marketing strategy.
How to Measure PR and Marketing Outcomes on Snapchat
AUGUST 5, 2015
Leah Fein-Roque , who specializes in tech PR and digital marketing understands the Snapchat appeal personally: “I have a 21, 19 and 16 year old using it mostly for everything including texting. Despite Fein’s experience, it appears that Snapchat is a closed alternative to Facebook or Instagram for social communication. Elissa Nauful President/CEO BallywhoSocial. Views on Snaps ( V ).
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy. Platform-Specific Social Strategy.
How Social Media Marketers Use Social Media In Real Life
Ignite Social Media
MAY 17, 2016
At Ignite Social Media, everyone is an expert in social media marketing. We eat, breathe, and live social media. But what may surprise you is how the various individuals at Ignite utilize social media in their everyday lives. We can see that I prefer social channels for entertainment and connection purposes. How do you use social media on an everyday basis?
Just get us the Millennials! #Marketing #Fail
DECEMBER 30, 2014
“Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. They’re social. Simply basing marketing on demographics alone is simplistic and patronizing.
Instagram’s New Algorithm – What You Need to Know
MARCH 23, 2016
Of course, users tend to prefer what they’re used to on social networks and aren’t very welcoming to change , so this may pass. The fact that developers are now realising the public’s thirst for news makes things extremely well-timed for the ever-growing amount of algorithms social is seeing. Similar Posts: Social Media Trends, Prospects, and Challenges in India.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
companies now use social media for marketing (though the figure varies widely based on size of company)? Or which four cities rank ahead of Seattle and San Francisco as the “most networked?” Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? companies now use social media for marketing. Or that 73% of U.S.
The 12 Best Competitive Intelligence and Benchmarking Tools
MAY 3, 2016
When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., increasing social engagement, website traffic over time, etc.) Showcase reviews: RazorSocial (Social Media Tools), Kissmetrics Blog, PR Daily, Comms Axis. 3) BuzzSumo. ” — RazorSocial (Social Media Analytics). 10) SpyOnWeb.