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What are the Best Social Networks for B2B Marketing? (Research)

Webbiquity SMM

There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. And if so, which social networks are most productive? How much traffic do social networks drive to B2B websites?

The Life Cycle of a Social Network

Techipedia: Tamar Weinberg

The launch of Geocities by Yahoo marked for some the beginning of a new revolution in the online media called social networking. Later, several other websites such as Classmates.com and Friendster contributed to the development of social networking to help reach our present day scenario, where we see the domination of Facebook, Twitter, LinkedIn, and Google+. Varghese.

How Enterprise Social Networking Drive Business Value [Report]

Mindjumpers

Tweet Using social media to bring business value is an obvious choice for many companies. But the benefits of using social media inside an organization still remains somewhat unexplored. Most companies approach enterprise social networks as a technology deployment and fail to understand that the new relationships created by enterprise social networks are the source for value creation.

Facebook Testing Ads in Groups

SocialTimes Facebook

Facebook confirmed to Josh Constine  of TechCrunch  that it is testing the inclusion of ads in groups. The social network issued the following statement to Constine: We have started to test delivering ads to people in Facebook groups and will be evaluating the response before determining how we will move forward. According to Constine, and confirmed by Facebook, the test is occurring via mobile and desktop in Australia, Canada, Ireland and New Zealand, with users who are included seeing notices reading, “We’re testing ads in groups.”.

The Serious Goings-On Behind The Social Networking Scene

Waxing UnLyrical

We met on someone’s blog, followed each other “home,” and now see each other on social platforms pretty much daily. It wasn’t a link to a “Join me at New Social Group.” And by that I don’t mean the same activity over and over. I saw consistency in quality of character and communication across multiple social channels.

The Future of Social: Networks

Spin Sucks

During the past few years, social media has been an individual sport: A way to put out your shingle and start making a name for yourself. While groups, businesses and associations can all leverage the tools, there is often the feeling that social media has been meant to level the playing field rather than support traditional hierarchy. So what is changing? So what’s next?

Global Map of Social Networking [INFOGRAPHIC]

Social Media Marketing

Last July , I covered the work of Global Web Index , which offered a quick glimpse of data for global social network usage, which they called Global Web Index LITE. Here's the entire graphic as a Slidehshare embed: Global Map of Social Networking - GlobalWebIndex - June 2011 You can also download the PDF directly from Global Web Index's website.

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Twitter Aim to Regain Momentum with New Video & Group Message Features

Mindjumpers

The launch comes in a time where the social platform has been struggling to keep up with Facebook-owned and video-enabled Instagram. Furthermore, a new group direct message feature was added, which appears to be an invite for the mobile-focused millennials who seem to prefer group messaging apps such as WhatsApp (another Facebook property via acquisition) as well as Snapchat.

Social Media Sommeliers – Choosing perfect pairs of social networks

The New Strategist

A well maintained social media presence is like a fine wine; it develops more character as it ages. As you invest more time in to social media, joining additional networks and using new tools, your presence gains different characteristics that it did not have before. So it is with different social networks. They are both very visual networks with savvy users.

My Social Networking Primer in 2014

Ari Herzog

With over 8,400 people in a LinkedIn group I manage about social media marketing , why did I create a new group using that dotcom name and ask people to join that? wanted to create new social networking channels on some of the leading platforms and watch them grow. Yeah yeah I have a personal brand but I’m transitioning the service I sell and moreover I wonder what value one would receive from a new group or page that one can’t receive from who and where I am today. Those LinkedIn and Google+ groups? They are already gone.

Give Your Social Networks The Spring Cleaning They So Desperately Need

The Social Media Hat

Social Media Give Your Social Networks The Spring Cleaning They So Desperately Need. Make Sure That Your Social Profiles Are Cleaned Up And Ready For The Coming Year When my sister and I were growing up, as soon as the weather started to be consistently warm, we'd spend a weekend helping our mom with "Spring Cleaning." Certainly, stop sharing them to social channels.

The 32 Best Twitter Marketing Tools

Webbiquity SMM

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.” ” —  Buffer Social.

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Social Network Identity: Anonymity, Pseudonymity and Accountability -Media140

Laurel Papworth

Not because they are doing anything illegal online but in the case of sex workers, they wouldn’t be able to join a Health group or Abuse group if they use their real name. And everything to do with selling marketing intelligence. Bottom Right Hand Corner – Market Intelligence. Lets explore Pseudonymity vs Anonymity and the repercussions with Accountability.

How To Build Your Own Social Network On WordPress

Firebelly

It’s no secret that I’m a WordPress advocate, but I’ve just recently discovered one of the project’s most impressive features– running a social network. With the help of the BuddyPress plugin , you can turn your website in to the perfect hub for a group of people. No, you’re not going to create the next Facebook or MySpace on a simple WordPress website, but it’s a great (and cheap) alternative to social network creation engines such as Ning or Grouply. Before jumping to set up your network, consider a few thoughts.

Just Because We're Social Networking “Friends” Doesn't Mean I'll.

Almost Savvy

If this happened at a live networking event, the conversation would go something like this: “Hi. Related articles which may interest you: How Facebook Hurt My Feelings Social Networking Friends vs. Real Life Friends Happy Holidays! Elaine Kirk said: RT @IreneKoehler: Just Because We’re Social Networking “Friends” Doesn’t Mean I’ll Go To 3rd Base With You [link] [.]

Influencer Marketing Matchmaking

Spin Sucks

Today I’m going to talk about influencer marketing, but first I’m going to talk about me (#onlychildFTW). I’m on vacation this week. Influencer Marketing: The Actual Topic of This Blog Post. If you are in communications, influencer marketing is likely a topic you’ve thought a lot about. Social media driven campaigns. That’s poor influencer marketing math.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. And…even social media itself.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. To that end, 94.7% of all marketers love blog posts about marketing statistics. For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently?

3 Ways Social Media can Boost Sales Success

Buzz Marketing for Technology

Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Social media provides great way to connect with potential buyers.

Social Networking Friends vs. Real Life Friends | Almost Savvy

Almost Savvy

How secure should I feel when using Facebook’s privacy settings to determine which groups of friends can or cannot see particular photos? Social Networking Lines Get Blurred With the unprecedented growth of Facebook, it has become  the largest social networking platform by far. Is this because social networking is new? shameless promotion.

Facebook page, group or profile – what’s better for business?

Absolute PA

First off, lets look at the differences between a profile, page and group. Some also use their personal profile to network with other business owners, and this can be a handy way to connect with people or continue a business relationship having met in person. group is ideal for small communities of people who share a similar interest. Groups can be open (anyone can join), closed (your request to join has to be accepted) or secret (the group is completely invisible to everyone other than the group members and you have to be invited to join).

A Guide to Marketing on Tumblr

Mindjumpers

Thanks to these functions, Tumblr has a social structure that allows you to connect with your target group on a level that can be hard to achieve on other blogging platforms. As with any other social platform attended for marketing, you should set up a strategy for your brand’s use of a Tumblr blog. Combining UX With Your Social Media Profiles. Set a strategy.

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How to Measure PR and Marketing Outcomes on Snapchat

Waxing UnLyrical

Leah Fein-Roque , who specializes in tech PR and digital marketing understands the Snapchat appeal personally: “I have a 21, 19 and 16 year old using it mostly for everything including texting. Despite Fein’s experience, it appears that Snapchat is a closed alternative to Facebook or Instagram for social communication. Elissa Nauful  President/CEO BallywhoSocial. Views on Snaps ( V ).

30 Resources and Tips for Using Pinterest to Market Your Business

Pamorama

Pinterest , the new social-media darling, took note of this behavior and created an easy-to-use site where people can share their interests in the form of pictures. just started playing around with the platform, collecting images about social media and marketing and other topics. . Brand Marketing. The Marketer’s Guide to Pinterest What exactly is Pinterest?

Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI?  Social media definitely pays off, but you’ve got to focus on the approach not the tools. FOUND the ROI of Social Media for B2B Marketers!

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Best LinkedIn Guides, Tips and Tactics of 2011

Webbiquity SMM

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. And while LinkedIn’s features remain focused primarily on activity at the individual professional level, the network has added several features for enterprises over the past year, including most recently the Follow Company button for business websites.

Marketing is Dead?

Spin Sucks

Last year we had two big social networks introduced –  Google+  and  Pinterest  – and the latter is the  fastest growing social network …ever. Marketing is Dead? In a  Harvard Business Review blog post, Bill Lee claims Marketing is Dead and he’s not being cynical; he’s really serious. But it certainly doesn’t mean marketing is dead.

Improve Your Marketing With Hashtags

yMarketingMatters

Yet even as most people have come to know what they are, many people still don’t understand how to use hashtags to improve marketing for their business. The Hashtag… …is used on the most popular social networks: Twitter, Facebook, Google+, Instagram, Vine and Pinterest. …is the most popular means of categorizing content on social media. You can use them anywhere.

20 Brilliant B2B Marketing and Digital Business Stats and Facts

Webbiquity SMM

B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). While search, social media, ecommerce and content marketing have dramatically altered the roles of buyers and sellers, a number of traditional channels (that is, pre-dating millennials) remain highly effective. Image Credit: B2B Marketing Insider.

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10 Tips to Be a Social Media and Digital Marketing Rebel

Pam Moore

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? Too often they are chasing shiny objects, have a deep rooted fear of missing out and end up wasting cycle after cycle on social networks, technology and tactics that simply are not even appropriate for their business. We must ask WHY.

5 Social Media & Digital Marketing “Must Haves” for 2016

yMarketingMatters

With so many social media and digital marketing options now available, it can be overwhelming to know what you should be doing first. At the same time, it’s also very exciting times for marketers and business owners, to have so many powerful marketing tools to escalate and grow their business, sales and exposure. Consumers Are Social. Consumers Are Visual.

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. How are social media marketing best practices evolving?

Want to Learn How to Rock the Top 3 Social Networks?

Kikolani

It’s entitled 40+ Tips on How to Become a Social Media Rockstar on Twitter, Facebook, and Google+ – the three social networks I feel are the most important. There’s no money back guarantee, but I am almost positive that anyone who reads this 4,000+ word post will learn something new that will help them with their social media marketing strategy.

The 21 Best Content Curation Tools

Webbiquity SMM

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. social network / curation tool for images. Find Pricing:  free.

5 Email Engagement Lessons from the Big Social Networks

ProBlogger

Social networking sites such as Facebook and Twitter send a significant amount of email to their users, and by examining their strategies and formats, you can learn a great deal about using email to reach your blog readers. However, there is quite a bit that bloggers can learn from this network’s strategy. offer social media sharing buttons.

Evolving Social Landscape – Social Media Channel Updates in 2016

Ignite Social Media

The world of social media is constantly changing and evolving. That’s why today you are going to be put through a crash course in some of the latest social media channel updates to various big time social media platforms in 2016, and there are A LOT. Group Calling Messenger Feature – You can now group call with your friends and family using Facebook Messenger.

Just get us the Millennials! #Marketing #Fail

Janet Fouts

“Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. They’re social. Simply basing marketing on demographics alone is simplistic and patronizing.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

companies now use social media for marketing (though the figure varies widely based on size of company)? Or which four cities rank ahead of Seattle and San Francisco as the “most networked?” Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? companies now use social media for marketing. Or that 73% of U.S.

How To Use LinkedIn Groups To Drive Website Traffic | jasonyormark.com

Jason Yormark

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Social Media / How To Use LinkedIn Groups To Drive Website Traffic | Subcribe via RSS How To Use LinkedIn Groups To Drive Website Traffic August 19th, 2009 Posted in Social Media Tweet Share Everyone knows that Linked In is THE social network for professionals, allowing you to create a living resume, perform targeted job searches, collect recommendations and connect with others.  It wasn’t until recently however that I realized the potential of utilizing Linked In Groups to drive blog traffic.

Instagram’s New Algorithm – What You Need to Know

Mindjumpers

Of course, users tend to prefer what they’re used to on social networks and aren’t very welcoming to change , so this may pass. The fact that developers are now realising the public’s thirst for news makes things extremely well-timed for the ever-growing amount of algorithms social is seeing. Similar Posts: Social Media Trends, Prospects, and Challenges in India.