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Top Five: Social networks invest in quality news

Sherrilynne Starkie

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. — SS. — SS.

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When I Couldn’t Find Marketing Outlets to Elevate My Brand, I Created My Own

Buffer Social

I decided to take the same approach to marketing Diversability: If people wouldn’t hand me a microphone, I’d become my own hype person instead. Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities. We created a Google Form to collect nominations.

Brands 82
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Social Media News Ticker: Facebook Launches “Nearby Friends”

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Google+: Facebook. Any social media updates that we missed? Social Media News Ticker +Post ads AdSense Facebook geo-location Gnip Google mobile advertising MoPub Nearby Friends Twitter'

News 173
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How is B2B Online Marketing Different?

Small Business Mavericks

Whoever your audience is, whether you are targeting businesses or consumers, the first rule of marketing is to go where your clientele hangs out. So if you are targeting other businesses with your online marketing, then read what they’re reading and hang out in the same places they are hanging out at.

B2B 70
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Traffic Rises 350% Year-Over-Year For Social Publisher BuzzFeed

The Realtime Report

Referrals from Twitter, Facebook and Google hit record highs; Facebook is easily in the lead, but referral traffic from Twitter grew 180% in the last year. Marketing itself as “the hottest, most social content on the web ,” BuzzFeed offers “breaking buzz and the kinds of things you’d want to pass along to your friends.”

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I Hope News Corp Does Block its Content from Google

Adam Sherk

Believe it or not, being indexed in Google and Google News is actually good for news sites. Google-less? Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! – If You de-Index Will They Still Come?

News 101
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How to edge out your competition with market research

Sprout Social

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?