agora pulse

DECEMBER 28, 2017

You might have ever been asked by a client or boss to compile a social listening report or set up some conversation monitoring. Think of social media like one giant focus group. An example of these principles in action was a social listening report I ran for a well known canned tuna brand from Australia.

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

Sprout Social

MARCH 1, 2023

Everyone—from marketers to social media users—loves creators. According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Another 39% of marketers work with creators on a monthly basis. your potential customers) can come in handy.

Products 90

Products Team Focus Group Collaboration 90

The Realtime Report

JUNE 18, 2018

How to Leverage Your Customers to Improve Your Marketing Strategy . Planning a marketing campaign should not start with your marketing team. Everything that you do that is related to marketing your business must come from the people you are trying to advertise to. It should start with your target audience.

Strategy 70

Strategy How To Marketing Survey 70

Buzz Marketing for Technology

MAY 23, 2012

In traditional research, companies elicit feedback through periodic surveys and then enhance their findings through focus groups. Focus Groups suffer from the most human of all issues; the loudest person in the group wins and sways others through a combination of charisma and decibels.

Focus Group 216

Focus Group Survey Authentication Sentiment 216

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

Ignite Social Media

APRIL 30, 2020

Below, we’ve broken down the latest updates as well as key takeaways to help inform your social marketing strategy. Zuckerberg reported that this information center has had over 1 billion page views and they are currently building chatbots to reach people around the world with COVID-19 information. Live Video.

Facebook 141

Facebook Video Small Business Applications 141

Sprout Social

AUGUST 9, 2023

Almost nine in 10 business leaders expect to use social data more to inform their decision making in the next three years, and 95% agree they must rely more heavily on social data to inform business decisions outside marketing. Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived.

Social Media 78

Social Media Sentiment Metrics Data 78

Sprout Social

SEPTEMBER 30, 2020

In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine. Hey thanks for reporting this to us and sorry for the delayed response. What do people think about a certain topic or trend?

Twitter 139

Twitter Survey Trends Hashtag 139

Pam Moore

OCTOBER 20, 2020

Many savvy marketers will tell you that you “must know your customer.” However, very few marketing experts, agencies or consultants in the industry will actually tell you HOW to research and learn the details about your customer! Targeted Marketing is Human Science, Not Rocket Science. ” Yes, this is true.

Research 78

Research Template Templates Training 78

The Realtime Report

APRIL 26, 2018

Smart companies will use the insights they get from customers in a number of ways; from fixing holes in marketing campaigns to informing product messaging and even developing and co-creating new products. To keep up with evolving market trends, make sure you take note of these foolproof tips. Use Online Market Research.

How To 114

How To Survey Content management systems Patterns 114

Mindjumpers

AUGUST 23, 2018

Traditionally market research has been built on claimed data. This could be surveys, interviews or focus groups. Although this reality can be worrying it’s not doom and gloom for brands and marketeers. Seth Stephens-Davidowitz book “Everybody Lies” is built on the disparity between claimed and observed data.

Focus Group 100

Focus Group Curation Data Survey 100

Sprout Social

MARCH 7, 2022

Twice a year, you go on the brand health reporting equivalent of an excellent date. Here are four types of brand survey questions marketers use to learn more about how audiences perceive their brand: Cognitive : Questions that assess what audiences associate with your brand. But what about the rest of the year?

Survey 91

Survey Brands Sentiment Template 91

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools?

Brand Monitoring 99

Brand Monitoring Tools HootSuite Brands 99

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power!

Tools 91

Tools Sentiment How To Team 91

Sprout Social

OCTOBER 8, 2020

There comes a time in every marketing professional’s career where you are just fresh out of ideas. Content ideation in the marketing industry is the process of producing or sourcing topics to be used in future marketing content. The information can flow both ways, too, as the marketing team shouldn’t be operating in a silo.

Content 143

Content Meeting Process Sentiment 143

Sprout Social

FEBRUARY 13, 2019

For marketers it naturally raises several more questions: What do they say when I’m not in the room? The answers to these questions reach beyond brand and even marketing. Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs.

Authentication 101

Authentication Analysis Sentiment Tumblr 101

Sprout Social

DECEMBER 9, 2020

In The Agency Pricing and Packaging Report , we examine how agencies think about their service offerings and how they are packaging and pricing client proposals. Project work empowers agencies to focus on what they do well, ensuring they deliver great work which goes a long way to build trust with clients. .

Proposal 102

Proposal Price Project Education 102

Janet Fouts

DECEMBER 12, 2014

Ogilvy reported earlier this year that pages with over 500,000 likes are seeing engagement rates plummet to just 2% and that rate is falling by.5% But when you read numerous reports of click-farm fraud you might want to think again. A virtual focus group for product development? 5% per month. The Wall St. Word of mouth?

Engagement 143

Engagement Brands Facebook Journal 143

Hootsuite

JUNE 28, 2023

Source: Hootsuite’s Digital Trends report 2. Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? But dbrand also proves it doesn’t need to be complicated: Source: r/dbrand Your own dark social community is like having a focus group ready to go 24/7.

HootSuite 120

HootSuite URL Analytics Forums 120

Convince & Convert

JANUARY 8, 2016

We’re on the hunt for a copywriter or marketer to help a nonprofit organization that has spent the last 80 years battling in the public and private sectors for safer products and fair market practices. Choose a Value Focus for Consumer Reports from below (or create your own) that you would like to test.

Report 60

Report Sample Samples Research 60

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Socialized

JANUARY 21, 2010

The Pizza Turnaround video, which was produced by Domino’s, features Domino’s employees, including its head chefs, and some of the company’s marketing executives, admitting outright that the pizza sucks. “Doesn’t feel like there’s much love in Domino’s Pizza,&# says another focus group participant.

Real Estate 177

Real Estate Comparison Focus Group Blogosphere 177

Sprout Social

DECEMBER 5, 2022

Social gives you the opportunity to get insightful feedback on your product or service all while building a community that can further amplify your digital marketing without having to spend large advertising budgets.”. Social media is an always-on focus group. Enables instant communication. Ability to crowdsource.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

The Marketing Blog

MARCH 8, 2010

Quotes from the Money Life article Iffort’s report states that usage of Twitter will penetrate more organisations, and more firms and customers will start using this social networking tool.Conversations between users and brands which are managed by humans with an emotional quotient will continue to boost Indian marketing efforts.

Study 180

Study Company Web 2.0 Twitter 180

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. Here are six reasons why social media skeptics have a point, and six reasons businesses must and will continue to embrace social media marketing anyway.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Convince & Convert

APRIL 9, 2015

The early adopters of social listening and analytics, who first saw its value, were all communications specialists and early pioneers in digital marketing. In a global market, we analyze 187 languages, filter conversations 50 ways, and access historical data which we categorize and curate.

Data 60

Data Analysis Banking Analytics 60

Hootsuite

APRIL 26, 2023

Ask any marketer what they wish their superpower was, and they would tell you: “To read minds.” To know exactly what people want is a marketer’s dream. That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can.

Research 123

Research Social Media HootSuite Marketing 123

Convince & Convert

JANUARY 9, 2012

As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. Twitter is a living focus group. We ran the same exact report in Visible Technologies , and found approximately 150 tweets for the same phrases and date ranges. Hell, 12.7%

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Net-Savvy Executive

MARCH 30, 2011

Other acquisitions have tied SMA firms to PR/media (Sysomos/Marketwire, Brandtology/Media Monitors), market research (Cymfony/TNS, Umbria/JD Power, Evolve24/Maritz), and marketing management (Techrigy/Alterian). Converseon blurs the lines that divide research, creative marketing, and management consulting services.

Radian6 85

Radian6 Cymfony Alterian Jive 85

Convince & Convert

JANUARY 9, 2012

As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. Twitter is a living focus group. We ran the same exact report in Visible Technologies , and found approximately 150 tweets for the same phrases and date ranges. Hell, 12.7%

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

Convince & Convert

APRIL 7, 2015

When it comes to creating compelling content, marketing is leading the way for communication functions. Content marketing is realizing that “when you sell a product, you make a customer for a day, but when you help them, you make a customer for life” ( Jay Baer ). Facilitate focus groups or interviews with employees.

How To 60

How To Yammer Metrics Statistics 60

Kikolani

JANUARY 26, 2010

Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs. Social Mention – Receive free daily email alerts of your brand, company, CEO, marketing campaign, or on a developing news story, a competitor, or the latest on a celebrity.

ROI 114

ROI Social Media SEO Tips 114

Proactive Report

DECEMBER 2, 2009

You can do online focus groups. Communispace is one way to build an online community for focus groups. Finding new audiences/markets. Now that the customer has a voice and a publishing platform customer service issues become PR issues. These are managed conversations. How does listening help a company?

Focus Group 49

Focus Group Survey Influencer Issues 49

Buzz Marketing for Technology

JUNE 28, 2008

Armed with the latest and best facts, stock market investors sell ahead, doctors save lives, students ace tests and lawyers win cases. Lewis has found similar problems in focus groups he?s says Lewis, who wrote the introduction to a similar 1996 Reuters report. Fueled by information. in addition to ?9

Data 100

Data Journal Survey Study 100

Sprout Social

JANUARY 20, 2021

Knowing your audience is a lesson from effective marketing 101. Businesses can better market and sell their product or service when they have a clear understanding of customers’ pain points, business needs, goals, constraints and concerns. This is why B2B market research is critical. Evaluate the changing needs of customers.

B2B 111

B2B Research Sentiment Marketing 111

The Realtime Report

NOVEMBER 4, 2020

One of the most famous ways to earn online is via affiliate marketing. Affiliate Marketing. Essentially, with affiliate marketing you are going to be marketing someone else’s product or service, not your own. Amazon, for example, has a huge affiliate marketing program which they call ‘Amazon Associates’.

Brands 103

Brands Affiliate marketing Focus Group Groups 103

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime? Why not encourage the spread of goodwill?

Brands 133

Brands Message Boards Travel Forums 133