Convince & Convert

JANUARY 9, 2012

Sentiment Graph for a Talking Bag. As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. Sentiment may even out in short order. Twitter is a living focus group. Sentiment scoring remains an inexact science. Hell, 12.7%

Sentiment 88

Sentiment Sysomos Crowdsourcing Visible Technologies 88

agora pulse

DECEMBER 28, 2017

You might have ever been asked by a client or boss to compile a social listening report or set up some conversation monitoring. Think of social media like one giant focus group. If you’re using a listening platform like Agorapulse, you can even create searches for posts with a positive or negative sentiment!

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

Buzz Marketing for Technology

MAY 23, 2012

In traditional research, companies elicit feedback through periodic surveys and then enhance their findings through focus groups. Focus Groups suffer from the most human of all issues; the loudest person in the group wins and sways others through a combination of charisma and decibels.

Focus Group 216

Focus Group Survey Authentication Sentiment 216

Sprout Social

MARCH 7, 2022

Twice a year, you go on the brand health reporting equivalent of an excellent date. Here are four types of brand survey questions marketers use to learn more about how audiences perceive their brand: Cognitive : Questions that assess what audiences associate with your brand. But what about the rest of the year?

Survey 90

Survey Brands Sentiment Template 90

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Is sentiment trending up or down? What power! Are users running into bugs?

Tools 89

Tools Sentiment How To Team 89

Sprout Social

FEBRUARY 13, 2019

For marketers it naturally raises several more questions: What do they say when I’m not in the room? The answers to these questions reach beyond brand and even marketing. Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs.

Authentication 100

Authentication Analysis Sentiment Tumblr 100

Hootsuite

OCTOBER 13, 2020

Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. Bonus: Get a free social media sentiment report template to easily track audience sentiment over time. What is a social media sentiment analysis? But what are they saying?

Sentiment 145

Sentiment Analysis Template Templates 145

Sprout Social

OCTOBER 8, 2020

There comes a time in every marketing professional’s career where you are just fresh out of ideas. Content ideation in the marketing industry is the process of producing or sourcing topics to be used in future marketing content. The information can flow both ways, too, as the marketing team shouldn’t be operating in a silo.

Content 143

Content Meeting Process Focus Group 143

Hootsuite

JUNE 28, 2023

Source: Hootsuite’s Digital Trends report 2. Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? But dbrand also proves it doesn’t need to be complicated: Source: r/dbrand Your own dark social community is like having a focus group ready to go 24/7.

HootSuite 120

HootSuite URL Analytics Forums 120

Socialized

JANUARY 21, 2010

The Pizza Turnaround video, which was produced by Domino’s, features Domino’s employees, including its head chefs, and some of the company’s marketing executives, admitting outright that the pizza sucks. “Doesn’t feel like there’s much love in Domino’s Pizza,&# says another focus group participant.

Real Estate 177

Real Estate Comparison Focus Group Blogosphere 177

Sprout Social

DECEMBER 5, 2022

Social gives you the opportunity to get insightful feedback on your product or service all while building a community that can further amplify your digital marketing without having to spend large advertising budgets.”. Social media is an always-on focus group. Enables instant communication. Ability to crowdsource.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Hootsuite

APRIL 26, 2023

Ask any marketer what they wish their superpower was, and they would tell you: “To read minds.” To know exactly what people want is a marketer’s dream. That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can.

Research 124

Research Social Media HootSuite Marketing 124

Net-Savvy Executive

MARCH 30, 2011

Other acquisitions have tied SMA firms to PR/media (Sysomos/Marketwire, Brandtology/Media Monitors), market research (Cymfony/TNS, Umbria/JD Power, Evolve24/Maritz), and marketing management (Techrigy/Alterian). Converseon blurs the lines that divide research, creative marketing, and management consulting services.

Radian6 85

Radian6 Cymfony Alterian Jive 85

Kikolani

JANUARY 26, 2010

Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs. Share non-financial impact items like an increase in website traffic, improved sentiment about the brand, and relevant fan / follower numbers. Social Media Strategy.

ROI 114

ROI Social Media SEO Tips 114

Sprout Social

JANUARY 20, 2021

Knowing your audience is a lesson from effective marketing 101. Businesses can better market and sell their product or service when they have a clear understanding of customers’ pain points, business needs, goals, constraints and concerns. This is why B2B market research is critical. Evaluate the changing needs of customers.

B2B 109

B2B Research Sentiment Marketing 109

Sprout Social

AUGUST 21, 2023

They’re also excellent brand awareness, SEO and market research tools. Gain valuable insights You know what’s better than surveys and focus groups? Use feedback as a marketing asset Did you know Google reviews work as social proof? But reviews do more than just attract and convert potential customers.

Review 84

Review Google Brands Sentiment 84

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime? Why not encourage the spread of goodwill?

Brands 133

Brands Message Boards Travel Forums 133

Sprout Social

MARCH 15, 2022

Social media is the world’s largest focus group. With social listening , marketers can tap into the social conversations that surround their brands, industries and audience. Use it to track dips and spikes in brand sentiment to better understand what’s happening and why. Listening data. Competitor data.

Reputation 119

Reputation Brands How To Review 119

Buffer Social

JULY 25, 2019

Growth marketers. ” Jobs is known for a related, widely-circulated quote that picks at the same issue: “It’s really hard to design products by focus groups. Some of our most popular posts on social media are about Instagram marketing and data studies. When do you launch a marketing campaign?

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Hootsuite

APRIL 11, 2022

Bonus: Get a free, easy-to-use Customer Service Report Template that helps you track and calculate your monthly customer service efforts all in one place. Without the overwhelm, Fody was able to improve their marketing with proactive communication strategies targeted to those with digestive conditions. Monitor brand sentiment.

Retail 98

Retail FAQ How To Survey 98

Sprout Social

JANUARY 30, 2023

According to Zendesk’s CX Trends 2023 Report , leaders are taking notice, with 81% seeing customer experience and support as a growing priority for 2023. Sprout users can take advantage of Competitor Reports for Facebook, Instagram and Twitter—along with a Competitive Analysis listening template—to pull these insights on a regular basis.

Examples 111

Examples Brands How To Aggregator 111

Sprout Social

FEBRUARY 28, 2022

Your core values should serve as a north star for all your marketing efforts, including your cultural advertising plays. Think of it as a speedy alternative to a focus group. The market research benefits of listening extend well-beyond demographic information. Let your values align your brand to cultural moments.

Brands 111

Brands Meme How To Advertising 111

Hootsuite

OCTOBER 1, 2019

Maybe even more, since some creators are reporting that followers are hitting that heart button less, now that likes are hidden. (In According to one survey of Canadian Instagram influencers, when asked what the worst thing about the change was, 41% reported that it has resulted in lower engagement. Do they still matter?

Instagram 111

Instagram Geotagging How To Tourism 111

Convince & Convert

JUNE 16, 2010

And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Find him at jeffmolander.com In this economy need is the new want.

Social Media 120

Social Media Strategy Mobile Consultant 120