Adam Cohen

AUGUST 24, 2010

Traditional advertising and marketing provides a cushion, putting out messaging to the large customer population to influence their purchase behavior. The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. 7 Inputs to a Social Media Strategy (22).

Company 231

Company Social Media Posterous StumbleUpon 231

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. People are the fuel behind social media, which is really just tools and tactics. Do they use social platforms and if so, how often and why?

Research 265

Research Social Media Marketing Retail 265

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 205

Social Media ROI Social Networking Foursquare 205

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Sprout Social

MARCH 30, 2021

Social listening is a social media superpower. Sprout Social’s Listening solution lets you create highly customized Topics that surface conversations that matter most to your brand and answers to your burning questions. These days, social media is (or should be) a major part of any customer care strategy.

Questions 123

Questions Data Focus Group Analysis 123

Convince & Convert

OCTOBER 22, 2021

According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Blocking popular networks and monitoring browsing history isn’t going to stop anyone from checking Facebook—especially when 11 percent of those surveyed admitted to using social media during bathroom breaks.

Survey 123

Survey How To Education Hotels 123

Hootsuite

JUNE 28, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. What is dark social? Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

HootSuite 120

HootSuite URL Analytics Forums 120

Kikolani

JANUARY 26, 2010

One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. Social Media 101. Measuring Social Media Influence. Social Media Strategy.

ROI 114

ROI SEO Social Media Tips 114

Audiense

JUNE 13, 2017

We were following the event closely on social media using the Audiense Insights platform to gain an understanding of the audience following the game. The different segments that Audiense Insights identifies can influence several key decisions for brands. The unique influencers within the Champions League Final audience.

Sports 126

Sports Focus Group Eventful Influencer 126

Talkwalker SM

JUNE 14, 2016

The following is a guest blog by Forbes Top 50 Social Media Influencer and founder of Maximize Your Social Neal Schaffer. Follow him on Twitter: @NealSchaffer. Is your organization still living in the social media past? The Emergence of Visual Social Listening. Here’s why. The Big Three.

Influencer 60

Influencer Social Networking Reputation Focus Group 60

Convince & Convert

JULY 28, 2010

This is the strategy of creating a Social FAQ. Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. link] [link] Hot In Marketing 5 Ways to Turn Helpfulness Into Marketing Greatness | Blogging and Content Creation | Social Media Consulting – C.

Social Media 148

Social Media Strategy Consultant B2B 148

Oktopost

OCTOBER 28, 2019

In reality, social media is the best possible place to establish a reputation for trustworthiness and expertise with both current and future customers. Study What Successful Influencers Do. F ind out who the biggest social media influencers are in your field and related industries, then take a deep dive into their online world.

B2B 69

B2B Brands Tips Notification 69

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Social listening tools contribute to sales and customer success.

Tools 93

Tools Sentiment How To Team 93

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. What is the outside-in approach at each phase in the lifecycle today and then focus on how to make that better (and connect that to business measures that matter). Television hit a tipping point - but channels (NBC) don’t.

Communities 117

Communities Groups Groups Social Media 117

Convince & Convert

AUGUST 27, 2015

And instant messages–text messages, smart phones, social media. Read More Than Just Social Media. While the media loves Twitter, the story is bigger than any one social network. Find and Engage Influencers. Said another way, your influencers may be creating the news. Then came the web.

Vimeo 60

Vimeo Influencer Smart Phone Instant Messaging 60

Pam Moore

JULY 11, 2018

From the receptionist to the CEO to the tweet stream of your corporate Twitter account, each touch is a brand impression. Align your social media and marketing efforts to your goals. Integration is the key to success with successful social brands. You need a structured plan to be successful using social media.

Apple 139

Apple Brands Tips Consultant 139

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. But social—unlike most communication channels— offers an equally, if not more effective solution. The answers to these questions reach beyond brand and even marketing.

Authentication 102

Authentication Analysis Sentiment Tumblr 102

Social Media Marketing

DECEMBER 4, 2009

On Tuesday evening, Ford hosted a tweetup in Hollywood at the famed Palladium , where we brought together more than 90% of the Fiesta Agents in person, their friends, and fans of the Fiesta Movement to celebrate the conclusion of 6 months of activity by these social influencers. Tags: Ford fun social media.

Focus Group 140

Focus Group Hosting Hashtag Team 140

Sprout Social

JULY 6, 2023

Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. No matter your internal audience or business focus, a data-driven approach to social media delivers transformative insights.

Data 132

Data Social Media Metrics Analytics 132

Proactive Report

DECEMBER 2, 2009

We have new media platforms – blogs, Twitter, Amazon, Yelp and Get Satisfaction. It’s changed the source of influence. You can use new media platforms to do traditional PR activities – like surveys. You can do online focus groups. Tags: Online PR Social Media Strategy.

Focus Group 49

Focus Group Survey Influencer Issues 49

Sherrilynne Starkie

JANUARY 8, 2018

The term ‘social media consultant’ can mean different things to different people because there is a whole range of skills and talents on offer. The cheat sheet provides a summary of the key skills a well-rounded social media consultant should possess. Social Media Essential channels to reach target audiences.

Skills 334

Skills Social Media Sysomos Diagrams 334

Ignite Social Media

DECEMBER 12, 2017

Are you envious of all the beautiful social media content filling your newsfeed and thinking, “How can I create amazing social media content for my brand?” Now, it’s important to understand why social media content is so valuable. Twitter: 140 seconds. Then you’ve stumbled across the right blog post.

Social Media 239

Social Media Content UGC Influencer 239

Hootsuite

OCTOBER 13, 2020

Imagine your business just released a product and everyone is talking about it on social media. Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. What is a social media sentiment analysis?

Sentiment 145

Sentiment Analysis Template Templates 145

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Because this critical post of Royal Caribbean disappointed me, I polled my Twitter followers for feedback. Send free stuff.

Brands 133

Brands Message Boards Travel Forums 133

Hootsuite

APRIL 7, 2021

And while its numbers pale in comparison to “old social media” platforms, its growth since September has been remarkable. By comparison, TikTok has 689 million active users, and Twitter has 353 million.). Meanwhile, clubs are interest-, identity- or industry-focused groups. million times. Expand your network.

Influencer 143

Influencer Privacy Template Templates 143

Convince & Convert

MAY 18, 2012

This is Episode 16 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. The RSS feed is: [link].

Yahoo 115

Yahoo Yammer Social Media Software 115

Buffer Social

JULY 25, 2019

What if the most valuable data person on your team is your social media manager ? When you think of all the many data roles on a team, social media rarely bubbles to the top. Regardless, teams with social media managers are sitting on a goldmine of data and information. Well, on social media, guess what?

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Buffer Social

JANUARY 2, 2019

2019 is here and gone are the days where generating audience engagement on social media was primarily a passive process. The brands that are successful in delivering personalized experiences to their audiences are the brands that are likely to thrive with their social media strategies in the coming year.

Trends 111

Trends Social Media Data Authentication 111

ProBlogger

NOVEMBER 24, 2011

Google+ is designed to draw you away from both Twitter and Facebook. In fact, former Facebook president Sean Parker says influencers are already moving from FB to Twitter and Google+. In fact, former Facebook president Sean Parker says influencers are already moving from FB to Twitter and Google+. Fair enough.

Products 52

Products Google Groups Groups 52

Sprout Social

JUNE 12, 2023

Now, enter social media — your secret weapon. Use surveys, interviews and focus groups to collect feedback. Leverage social media listening tools to keep tabs on what customers are saying about your brand online. It’s more than just likes and shares. So, listen actively. Then, act on the feedback.

Strategy 132

Strategy How To Metrics Loyalty 132

Buffer Social

OCTOBER 9, 2023

Get the need-to-know highlights from the social media industry that happened the week of October 2-6. Reviving Interest in Threads Meta explores new options to reignite interest in Threads, alongside Instagram's focus groups with creators. Twitter/X 1. Alt Platforms 1. monthly active users in 2022.

News 72

News Social Media Marketing Facebook 72

Sprout Social

JANUARY 20, 2021

Keyword research tools, social media listening data and review sites are goldmines for market research that are oftentimes overlooked. Analyze industry and brand-relevant conversations on social media. Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group.

B2B 113

B2B Research Sentiment Marketing 113

agora pulse

APRIL 29, 2020

But it all eventually led to me really studying YouTube and becoming passionate about helping people build their influence, income, and impact. What’s working for you these days in terms of your social media strategy? Video is a powerful force that everybody needs to be maximizing.” Identify consumer trends.

YouTube 96

YouTube Strategy How To Video 96

Laurel Papworth

FEBRUARY 12, 2012

Identifying and working with Influencers. It drives me nuts how many of my clients are terrified of bloggers and twitterers and do everything in social media (blog, Facebook, YouTube, Tumblr) except work with influencers. Tip : Make a list of bloggers and twitterers. This is not media business as usual.

Crowdsourcing 111

Crowdsourcing How To Project Communities 111

Audiense

DECEMBER 19, 2016

Journalists are used to receiving many professional standard emails every single day, but using an effective DM strategy on Twitter with a unique opportunity for a story allowed us to cut through that noise.”. From: The story of the world’s first global flight without fuel, and how social media helped ).

Trends 60

Trends Marketing Forums Microsoft 60

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Effective crowdsourcing delivers exactly this and it can super-charge your social media efforts along the way.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Viper Chill

DECEMBER 2, 2012

How SEO Influences Gamer Buying Habits. For marketers, this means that the pre-launch window is a key time when they can influence gamers’ purchase decisions. We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. ” Source: Venture Beat.

Reddit 80

Reddit Wikipedia Aggregator Cost 80