Sprout Social

JANUARY 12, 2023

Brand values are the beliefs that govern the way an organization does business. These guiding principles can also act as an “authenticity meter,” helping leaders make strategic decisions and employees and customers gauge whether the organization is living up to its stated values. What are brand values? not just senior leaders).

Brands 130

Brands How To Authentication Exercises 130

Sprout Social

JULY 6, 2022

As organizations and technologies have become more sophisticated, we’ve been able to tap into the kinds of insights that wouldn’t have even been imaginable 15 years ago. You probably collect survey data from your customers, monitor product reviews and conduct focus groups. Every company should strive to be driven by data.

Social Media 116

Social Media Sentiment Survey Marketing 116

Sprout Social

APRIL 29, 2021

The marketing department used to be the mouth of an organization—developing content and communicating messages to support sales. With the power of social media, marketing teams are now also the eyes, ears and heart of an organization. Now, the role of marketing has fundamentally evolved, changed and grown.

Marketing 139

Marketing Social Media Management Team Campaign 139

Ignite Social Media

APRIL 30, 2020

The organizer also has the ability to make the rooms private or remove people as necessary. Another potential use case would be to setup a video room for a focus groups with some of your top fans. Key takeaways for brands : Live video is still a great way for brands to broadcasts to large groups. Source: Facebook.

Facebook 141

Facebook Video Small Business Applications 141

Waxing UnLyrical

MARCH 22, 2011

. “We do primary research prior to making major decisions,&# said Steve – a great rule of thumb for organizations to follow. On how to decide which research method to use: Steve said that they use a mix of tools on almost every project, with surveys, focus groups and interviews being the most common. What color?

Research 172

Research Focus Group Survey Statistics 172

Sprout Social

SEPTEMBER 30, 2020

In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine. The most successful brands on Twitter have both paid and organic strategies. What are their needs, moods and mindsets?

Twitter 141

Twitter Survey Trends Hashtag 141

Buzz Marketing for Technology

MARCH 20, 2013

Many marketers may not realize that catering specifically to this type of consumer can actually increase conversion rates, while maintaining your image as a green-friendly organization. 4 Ways Your Website Can Replace Focus Groups While focus groups attempt to simulate and gain insights on.

Conversation 199

Conversation Hotels Retail Focus Group 199

Sprout Social

AUGUST 9, 2023

Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived. Earned media value: The financial amount that you would need to spend in order to achieve the same level of promotion that your organic efforts are achieving.

Social Media 79

Social Media Sentiment Metrics Data 79

Waxing UnLyrical

APRIL 12, 2011

After all, if the public is at the heart of public relations , why wouldn’t we ask them how they feel about certain issues that involve our organizations, clients, industry, and even current events that directly or indirectly affect us and them? The problem with surveying is that it, allegedly, takes too long. Sound like a pain in the butt?

Survey 231

Survey Focus Group Proposal Education 231

Hootsuite

MAY 2, 2023

Let’s go over how to set up and optimize your real estate Facebook page to increase your organic reach and keep your pipeline full of potential clients. And yes — you can join a Facebook Group as a Page instead of as your personal account. Also, remember to follow the group’s guidelines.

Real Estate 102

Real Estate Facebook HootSuite How To 102

Sprout Social

APRIL 25, 2024

This social media campaign brief template encourages you to incorporate insights from across your organization. Success on the world’s second largest search engine starts with a commitment to organization. Social media calendar template Social media calendars are like snowflakes—no two organizations share the exact same approach.

Template 52

Template Templates Social Media RFP 52

agora pulse

DECEMBER 28, 2017

Think of social media like one giant focus group. In fact, it’s better than a focus group because the people talking are already actively engaged with your brand, and their opinions and observations are offered unsolicited. For example, Coca Cola might want to monitor the #sugartax conversation.

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Research 144

Research Social Media Airlines Marketing 144

Sprout Social

MARCH 30, 2021

The company viewed social media as a massive, unorganized focus group. But with Sprout’s Social Listening, the brand was able to tap into that focus group in a structured, prioritized way. Since each award category was run in different time periods, we were able to filter the query to capture and organize nominations.

Questions 124

Questions Data Focus Group Analysis 124

SocialFish

MARCH 31, 2011

If you’d like to be involved in various conversations we’re planning around this topic, including informal focus groups, a session at ASAE’s Annual Meeting in St Louis and another proposed for the Technology Conference, a series of blog posts we’re writing on the Avectra blog , and other fun stuff, please contact us.

Module 160

Module Social CRM Proposal Focus Group 160

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Your organization can even use listening for recruitment. What power!

Tools 94

Tools Sentiment How To Team 94

Sprout Social

FEBRUARY 19, 2024

In this article, we talk more about AI automation, how it benefits organizations and what its most common applications are in the business world. Companies today have access to innovative market research methods that can bring key insights within minutes, compared to traditional time-consuming approaches like written surveys and focus groups.

Strategy 105

Strategy Sentiment Patterns Marketing 105

Ignite Social Media

DECEMBER 7, 2020

Since early last year, Facebook has been putting more emphasis on groups within its platform. This focus stemmed from users wanting to have more of a community feel around topics and interests they care about. We will dive into why Facebook groups are important for brands and new opportunities for brands within those groups. .

Groups 200

Groups Groups Tips Facebook 200

Sprout Social

MARCH 7, 2022

The surveys use test and control groups to determine the overall effectiveness of an ad, alongside key perception metrics like brand favorability, familiarity and product consideration. Like LinkedIn, these surveys reach a test and control group to calculate the impact a Facebook ad has on brand awareness and perception.

Survey 93

Survey Brands Sentiment Template 93

Sprout Social

DECEMBER 5, 2022

In my opinion, social media’s top pro is the ability to connect organically with your audience and customer base.”. The better you know who you’re targeting, the more you can refine your strategy and expand your reach organically. Social media is an always-on focus group. Boosts transparency. Ability to crowdsource.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Ignite Social Media

APRIL 7, 2021

How much value do you currently place on your organic content strategy? What was once the sole focus of social media marketing has nearly become an afterthought as businesses allocate more and more of their budgets into social media advertising. A Brief History of Organic Reach on Facebook. Organic Reach in 2021.

Organization 187

Organization Social Media Content Analysis 187

Oktopost

SEPTEMBER 21, 2020

There’s no reason (or luxury nowadays) to wait for focus groups and industry op-eds to tell you how you’re doing. With this new addition to Oktopost’s social marketing suite, B2B organizations can monitor brand equity, customer feedback, industry trends, and discussions around specific keywords. Granular sentiment analysis.

B2B 89

B2B Marketing Sentiment Influencer 89

Sprout Social

MARCH 26, 2019

In it, we’ll review how you can use social media listening for your company or organization, as well as proving its value to the C-suite. Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses.

Social Media 104

Social Media Sentiment Marketing Analysis 104

Janet Fouts

DECEMBER 12, 2014

Even if you have opted in for news from that page you won’t see organic or paid ads for them as often in your newsfeed. But you can’t tell us it’s all about community and engagement and then stick it to us on organic reach! A virtual focus group for product development? 5% per month. On the surface, yes.

Engagement 143

Engagement Brands Facebook Journal 143

Audiense

FEBRUARY 15, 2018

Historically, market research has been based on the use of traditional methods that required large investments of time and money to carry out surveys, interviews, focus groups, etc. Several organizations are spending huge amounts of money on social data-informed product and service development. Market Research.

ROI 74

ROI Data Cost Influencer 74

Sprout Social

JULY 28, 2021

Those people, often senior leaders at an organization, need to feel confident in your partnership, authority in the industry and understanding of their business needs and goals. If you’re anything like we were, you might not have the time or budget for traditional qualitative research with focus groups.

Brands 126

Brands Team Industry Research 126

Adam Cohen

AUGUST 24, 2010

If your organization is large, chances are the percentage of customer-facing people is smaller. The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. How many people at your company are trained, equipped and empowered to talk to customers?

Company 231

Company Social Media Posterous StumbleUpon 231

Pixlee

APRIL 2, 2019

Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task. Your community should be the core focus of your marketing strategy in the year ahead. Maximize User-Generated Content. Empower Influencers.

Strategy 59

Strategy UGC Hotels Marketing 59

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Knowing Customer Behaviors What internal group knows more about your customer’s behaviors and acts?

Research 265

Research Social Media Marketing Retail 265

Oktopost

OCTOBER 28, 2019

Third-party apps can also be tremendously helpful for organizing your various accounts, crossposting to multiple accounts at once, and managing contacts and notifications. Join Groups. Some platforms, chiefly Facebook and LinkedIn, include groups you can join to share and discuss posts among people with similar interests.

B2B 69

B2B Brands Tips Notification 69

Pixlee

MAY 8, 2020

They’re a modern focus group for your brand, and if managed correctly, they can pay dividends for your content strategy. A strong brand community will mean that you possess a loyal organic ecosystem that you can leverage in many different ways.

Communities 54

Communities Brands Badge Focus Group 54

Webbiquity SMM

DECEMBER 21, 2010

The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. Twitter, Facebook and LinkedIn groups, community sites (e.g. Provide customer support.

Social Media 191

Social Media Research ROI Technorati 191

Convince & Convert

NOVEMBER 17, 2016

What if there was a way for you to use this downtime to inform your organization and increase brand awareness? What’s most important, at least initially, is that your employees are reading the information you’re posting and viewing your organization as a more transparent and forthcoming workplace. Dial into a conference call.

Survey 60

Survey Education How To Hotels 60

Talkwalker SM

JUNE 14, 2016

Is your organization still living in the social media past? Looping this data back into content creation for both organic and paid efforts will help brands reap benefits. This feedback is essential for brand managers and is invaluable “user focus group” type of data that can be used to help better align the brand with consumers.

Influencer 60

Influencer Social Networking Reputation Focus Group 60

Pam Moore

JULY 26, 2017

Customer case study and the power of content marketing planning and organization. Give us a shout and let's get a custom workshop scheduled for your organization. Episode Highlights: . 10 Golden Rules for Content Marketing. Designing your content framework. Brand architectures that increase ROI and improve efficiencies.

Content 162

Content How To Marketing Case Study 162

The Marketing Blog

MARCH 8, 2010

Though looking for some more deeper analysis on the sales front or on overall impact on business (may be more qualitative, focus groups / individual interviews from the CEOs or MDs of the most activities companies on twitter). layer and the nature of challenges being faced by organizations for its adoption.

Study 180

Study Company Web 2.0 Twitter 180

Oktopost

MARCH 22, 2022

Build Communities Through Advocacy Marketing: Advocacy marketing implies that the content created by your organization needs to be gripping and original. Learn about what makes your products unique by analyzing the quality of your merchandise and conducting focus groups.

Marketing 88

Marketing Loyalty Case Study Cost 88