Sprout Social

AUGUST 9, 2023

Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived. Track competitor performance Today, new competition emerges faster than ever, brands are up against legacy companies and D2C players alike, and you must compete for attention with companies far beyond your industry.

Social Media 79

Social Media Sentiment Metrics Data 79

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Research 144

Research Social Media Airlines Marketing 144

Sprout Social

AUGUST 17, 2021

If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. Overall, this suggests that those discussing the longevity of the dropshipping model are optimistic, although some buyers and sellers have become wary of common grifts within the industry. .

Questions 119

Questions Sentiment Meme Trends 119

Hootsuite

JUNE 28, 2023

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Private social media channels , such as closed Facebook Groups, private subreddits, or personal profile content shared only with friends/followers. Browsed a Facebook Group?

HootSuite 120

HootSuite URL Analytics Forums 120

Hootsuite

MAY 2, 2023

Learn More About Hootsuite For Real Estate Join relevant Facebook groups Facebook Groups are a smart way to expand your network by connecting with fellow agents, potential clients, and other industry professionals. And yes — you can join a Facebook Group as a Page instead of as your personal account.

Real Estate 102

Real Estate Facebook HootSuite How To 102

Pam Moore

OCTOBER 20, 2020

However, very few marketing experts, agencies or consultants in the industry will actually tell you HOW to research and learn the details about your customer! We do this through a combination of methods that may include online research, surveys, social media network insights, focus groups, interviews and the list goes on.

Research 78

Research Template Templates Training 78

Waxing UnLyrical

APRIL 12, 2011

After all, if the public is at the heart of public relations , why wouldn’t we ask them how they feel about certain issues that involve our organizations, clients, industry, and even current events that directly or indirectly affect us and them? The problem with surveying is that it, allegedly, takes too long. Sound like a pain in the butt?

Survey 231

Survey Focus Group Proposal Education 231

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. The model is further refined so it is specific to your business and industry.

Strategy 105

Strategy Sentiment Patterns Marketing 105

Sprout Social

FEBRUARY 8, 2021

Social listening is the process of analyzing the conversations and trends happening around not just your brand, but also your industry as a whole. Reviews that are hosted on external review sites will still help build your reputation and in some industries like the food and drink sector, are of utmost importance to maintain and respond to.

Data 125

Data Survey How To Review 125

Sprout Social

JULY 28, 2021

Those people, often senior leaders at an organization, need to feel confident in your partnership, authority in the industry and understanding of their business needs and goals. You have to build a structure around that room so that your customer, prospect or industry feels at home with your brand—even if they never use your product.

Brands 126

Brands Team Industry Research 126

agora pulse

DECEMBER 28, 2017

Think of social media like one giant focus group. In fact, it’s better than a focus group because the people talking are already actively engaged with your brand, and their opinions and observations are offered unsolicited. Trends and industry chatter using key phrases. The names of your products.

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

Sprout Social

MARCH 30, 2021

A leading medical device manufacturer wanted to understand conversations about efficient heart valve technology within its industry and which factors influence patients’ buying decisions. The company viewed social media as a massive, unorganized focus group.

Questions 124

Questions Data Focus Group Analysis 124

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power! Social listening tools contribute to sales and customer success.

Tools 94

Tools Sentiment How To Team 94

Janet Fouts

SEPTEMBER 16, 2014

At the end of the process he discovered that rather than a shapely bell curve, he had several clusters of information showing that Americans liked their sauce in 3 main groups; plain, spicy and chunky. Not only was this news to Prego, it was news to the entire industry. When Prego released a chunky sauce they took over the market.

Social Media 153

Social Media Focus Group Research Social Networking 153

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Bonus : Discover the best way to gather insights and intel from your audience, competitors, industry, and favorite aspirational brands in our complete guide to advanced social listening.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Oktopost

OCTOBER 28, 2019

If you want to engage with people online to talk about your company, your products, and the state of your industry, it makes more impact to back your words up with a credible personal brand. F ind out who the biggest social media influencers are in your field and related industries, then take a deep dive into their online world.

B2B 69

B2B Brands Tips Notification 69

Oktopost

SEPTEMBER 21, 2020

There’s no reason (or luxury nowadays) to wait for focus groups and industry op-eds to tell you how you’re doing. With this new addition to Oktopost’s social marketing suite, B2B organizations can monitor brand equity, customer feedback, industry trends, and discussions around specific keywords.

B2B 89

B2B Marketing Sentiment Influencer 89

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Knowing Customer Behaviors What internal group knows more about your customer’s behaviors and acts? More about this blog here.

Research 265

Research Social Media Marketing Retail 265

Sprout Social

OCTOBER 8, 2020

Content ideation in the marketing industry is the process of producing or sourcing topics to be used in future marketing content. Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. Ideation can be ongoing or scheduled. Content ideation stage.

Content 144

Content Meeting Process Sentiment 144

Sprout Social

MARCH 26, 2019

Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. More affordable : Coordinating focus groups and hiring marketing research agencies can be pricey. Conclusion.

Social Media 104

Social Media Sentiment Marketing Analysis 104

Audiense

FEBRUARY 15, 2018

No matter how much the industry evolves the primary objective will always be achieving a high R eturn O f I nvestment. Historically, market research has been based on the use of traditional methods that required large investments of time and money to carry out surveys, interviews, focus groups, etc. The higher the better!

ROI 74

ROI Data Cost Influencer 74

Sprout Social

MAY 18, 2021

Social serves as a brand’s largest, real-time focus group, yielding critical insights that inform departments outside of marketing. With social, marketers gain access to information like customer feedback, industry trends and competitive intelligence that provide a wealth of knowledge for every department, not just marketing.

Social Media 111

Social Media Team Focus Group Loyalty 111

Sprout Social

APRIL 25, 2024

These templates are fully customizable and informed by industry best practices, so you can save time and effort. Social media market research worksheet We’ve said it before and we’ll say it again: Social media is the world’s largest, most important focus group.

Template 52

Template Templates Social Media RFP 52

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. Being integrated alongside industry leading publishing and engagement tools means you can quickly turn insight into action to capture identified opportunities.

Authentication 103

Authentication Analysis Sentiment Tumblr 103

Adam Cohen

AUGUST 24, 2010

The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. Three Industry Examples. I’ve worked with clients in different industries, and they all viewed that leap in different ways. Simply put, one way is easier, two-way (and multi-way) is hard.

Company 231

Company Social Media Posterous StumbleUpon 231

Convince & Convert

OCTOBER 2, 2015

Forget Focus Groups. He suggests that, rather than shelling out for costly focus groups, sales teams are realizing that social media provides endless information about what their audience cares about, how they consume media, and what motivates their decision-making. Identify the right audience.

Crimson Hexagon 60

Crimson Hexagon How To Focus Group Data 60

Sprout Social

DECEMBER 5, 2022

Social media is an always-on focus group. Another method of crowdsourcing ideas is by looking at conversations about your brand and industry. Using a social listening tool is the best way to uncover conversations and gauge how your audience really feels about your brand, products and industry. Ability to crowdsource.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Webbiquity SMM

DECEMBER 21, 2010

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. Tracking mentions of competitors and industry terms using social media monitoring software provides a vast trove of inexpensive, real-time competitive and market intelligence.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

NOVEMBER 23, 2010

Sure, surveys and focus groups still have their place, but you can learn a lot from what they’re saying in social media circles. Their press release, and perhaps a puff piece in an industry trade pub where they advertise, are no longer the only sources of information about it.

Social Media 192

Social Media Committee Press Release Posterous 192

Audiense

FEBRUARY 8, 2017

This wariness of risk is amplified in the high cost TV industry, where shows can easily cost millions to produce, and audience reaction can be tough to predict. But I don’t always know what they’re really like or how to portray them accurately, and a focus group wouldn’t necessarily give me a broad, accurate picture.

Data 60

Data Focus Group Compete Twitter 60

Oktopost

MARCH 22, 2022

Learn about what makes your products unique by analyzing the quality of your merchandise and conducting focus groups. Feedback is like gold to anyone working in the B2B industry—any feedback received, good or bad, should be taken to heart in its context, and analyzed thuroughly.

Marketing 88

Marketing Loyalty Case Study Cost 88

Pixlee

APRIL 2, 2019

For example, the fashion brand Levis responded to the growing environmental sustainability movement by investing in ways to reuse plastic waste in jean designs and Guess Jeans adopted a jean recycling program before it became an industry standard.

Strategy 59

Strategy UGC Hotels Marketing 59

Convince & Convert

AUGUST 27, 2015

Your industry? Depending on the influencer, she or he may be on the leading edge of what is happening in your market or industry. Don’t get me wrong, I still believe there is a place for focus groups. Determine What You Care About. This may sound obvious, but so many people miss this very important step.

Vimeo 60

Vimeo Influencer Smart Phone Instant Messaging 60

Pam Moore

DECEMBER 21, 2020

Or do you need help better understanding your audience such as doing a customer focus group? Want to leverage the latest trends for digital marketing and social media marketing for your brand?

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Or do you need help better understanding your audience such as doing a customer focus group? Want to leverage the latest trends for digital marketing and social media marketing for your brand?

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Or do you need help better understanding your audience such as doing a customer focus group? Want to leverage the latest trends for digital marketing and social media marketing for your brand?

Social Media 78

Social Media Template Templates Marketing 78

Freelance Social Media

MARCH 12, 2008

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe The End of the Web Consulting as We Know It by Jesse on March 12, 2008 I have recently started playing around with Google’s Website Optimizer and I now wonder if the traditional web consulting firms have a future in the industry.

Consultant 106

Consultant Foursquare Technorati RSS 106