"Ummm, so I didn't see the ROI of that last joke - try again with something a little more effective and maybe then I'll pay attention" The other day someone asked me, “how do you justify the time you spend on Facebook and Twitter – don’t you have real work to do?&# This was after I told my wife that I couldn’t make dinner yet because I had to finish up some work, only to have her chastise me for responding to some messages that I received on our company’s Yammer feed. The same is true in social media. MORE >>

The Social Media marketing return on investment is a major factor why businesses choose to step into social media marketing and the two communications here. Social media has proved in the past years that it can bring positive ROI when done right. As businesses understand that social media is no short term sprint than more something like a marathon they engage with more diligence to plan their steps to reach a long term ROI. Social media also points this out and separates the good from the bad once. MORE >>

Social media is a great way to step into two way conversation with recent and future customers. In these times it seems that everybody wants to step into social media. In my opinion social Media is not for everybody! And I will tell you from my point of view: Social media marketing for small businesses can increase their brand awareness and reach massively. Everywhere in the net small businesses are trying to get a piece of the social media marketing pie and acting nervously to not get left behind. The same with social media! MORE >>

Before that, we “force feed” content through email marketing (or lead nurturing) to get the prospects to the 10 pages. Communication Measurement Social Media measuring PR PR results PR ROI social media ROIIt’s time for the last part of creating a digital program: Measurement. The steps, as  we  use them for clients, are: Listen, assess, engage, measure, and refine/improve. You can find the tools and tips for listening, assessing, and engaging  here ,  here , and  here. And those aren’t wholly measurable to numbers. Clicky. MORE >>

Social media has become a significant part of serious marketers lead generation strategy. Companies who engage in social media increase their reach massively. Social media is public communications channel where companies can get great unfiltered feedback. Companies need to understand that social media is not for “pushing your messages out “. To be successful and to reach a positive ROI with social media, companies need to communicate and to listen to their audience. You can measure social media mentions of your brand. MORE >>