The Social Media Incubator

JANUARY 24, 2014

Have you noticed more ads in your social media feeds lately? Money spent on social ads is projected to reach $7.1 Twitter has increased their ads since hitting the IPO scene, and Facebook introduces video ads to their news feed early on in 2014. But which social media site might be best for advertisers?

Advertising 114

Advertising Mobile ROI Project 114

Hootsuite

JULY 2, 2019

Employee advocacy can take many forms, but the most common and effective channel is social media. Your employees already have social media profiles. Lush employees are major brand advocates on social media. Employees may already be posting about work on their social media feeds.

Social Media 111

Social Media Guidelines HootSuite How To 111

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media.

Analytics 111

Analytics Social Media Tools Klout 111

Hootsuite

MAY 29, 2020

Hootsuite Amplify is a robust, comprehensive tool that can: Increase social reach. Give employees a simple, mobile solution to amplify marketing campaigns and company announcements as well as support corporate responsibility across Facebook, LinkedIn, Twitter and Instagram. Engage employees. Help Executives become Influencers.

LinkedIn 140

LinkedIn HootSuite Skills News 140

Later

MARCH 30, 2020

Social media statistics can be a useful tool for informing your strategy and planning your future content. We’ve rounded up some of the most interesting social media statistics we could find, all of which will help you understand your platform, your audience, and craft content that’ll stand out: Social Media Statistics: Instagram.

Statistics 67

Statistics Social Media Marketing Instagram 67

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. this is the integraged digital media framework I use with my clients, no matter the challenge. How Canadians use Social Media.

Marketing 199

Marketing Syndication Adwords Social Media 199

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring is the act of paying attention to what is being said on social media. In recent years, we have come to understand that social media monitoring is your brand’s first line of defense against a potential crisis. And this is where social media monitoring tools come into place.

Tools 52

Tools Social Media Sentiment Price 52

Pam Moore

JULY 13, 2020

As brands struggle to rise above the sea of status quo social media updates, videos, podcasts and blog posts, the digital and social web is beyond noisy. It's also how you achieve a positive ROI on every piece of content you produce. SocialZoomFactor · How to Create Irresistible Content 10-Point Checklist. Winning! :).

eBook 78

eBook Content Findability Template 78

Devumi

MAY 8, 2015

Your social media strategy is what is going to separate you from the average user who just tweets, shares, and comments whenever they feel like it. With that sorted, your social media strategy will start to become apparent! Do they have live Twitter feeds? A Pinterest pin feature? A Facebook ‘Likes’ button?

Social Media 60

Social Media Strategy How To Mobile 60

Sprout Social

NOVEMBER 21, 2022

The three-week campaign featured a branded TikTok sound, in-feed ads, an interactive augmented reality experience and a diverse trough of talent including Holly H, the Neffati Brothers, Michael Le, Jordan Fisher and Luke Trotman from Love Island to name a few. meccabeauty. meccabeauty. Shop now at MECCAbeauty. ??. ? Case study: Samsung.

Case Study 114

Case Study Marketing Directory Retail 114

Convince & Convert

JUNE 7, 2017

According to the Alterra Group , 97 percent of marketers claimed it led to a better ROI than other marketing tactics. T-Mobile, the Reception We Were Looking For. T-Mobile CEO John Legere is incredibly active on social media. Account-based marketing opens up room for innovation and risk-taking. Click To Tweet.

Campaign 149

Campaign Marketing B2B Conference 149

Hootsuite

NOVEMBER 5, 2021

Clear ROI: We’re committed to helping you measure the success of your social media initiatives. In the future, we strive to drive unparalleled performance to maximize return on investment (ROI) and attract, retain, and develop top talent. We know that social media content is always changing.

HootSuite 116

HootSuite Notification Hashtag Upcoming 116

Keyhole.co

FEBRUARY 9, 2024

As of late 2023, Facebook is the most widely used social media platform in the world. Why wouldn’t you want to market your business on the biggest social media platform out there? Some of those include posting on your Facebook feed, stories, reels, Facebook groups, etc. That’s a lot of scrolling.

Strategy 52

Strategy Facebook Marketing Groups 52

Socialmedia.biz

JULY 23, 2017

While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. After all, the B2B value of social media use is completely different from B2C uses. These include gamification, internal communications and ROI-focused analytics. Dynamic Signal.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Pam Moore

AUGUST 2, 2020

A plan that helps you achieve your marketing and business goals at the highest level of ROI possible? Heading straight to your computer, mobile device or video camera with the intent to start randomly creating and blasting out content before you have a plan will not deliver the results you dream about.

eBook 78

eBook Questions Strategy Template 78

Hootsuite

AUGUST 15, 2022

Bonus: Get a free, in-depth guide to The Why, What, and How of Social Commerce. Learn how to sell more products on social media and delight your customers without relying on cookies. Use social media marketing to promote your sales in advance. Try selling directly on social media.

Strategy 101

Strategy Discount Marketing Retail 101

Kikolani

MAY 26, 2016

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. An ROI of 500% and 680%…no kidding!

SMS 87

SMS Marketing ROI API 87

Convince & Convert

MAY 31, 2013

From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. “With social, you need to be grounded in various other areas in order to be successful.” How did you get involved in social media?

Case Study 132

Case Study ROI Social Media Team 132

Sprout Social

AUGUST 16, 2016

It’s one of the main metrics marketers turn to when defining the impact and effectiveness of social marketing campaigns. When it comes to measuring engagement , there’s little doubt that social media shares play a critical role. Social signals like Retweets and Facebook shares are key drivers behind popularizing blog content.

Social Media 40

Social Media Mobile Social Networking Trends 40

Socialmedia.biz

JULY 23, 2017

While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. After all, the B2B value of social media use is completely different from B2C uses. These include gamification, internal communications and ROI-focused analytics. Dynamic Signal.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

SocialFish

APRIL 1, 2011

The list below is for serendipity ; if you prefer our “Must Read&# shares about important stuff for association social media, please click here to subscribe , or click here to browse. MIT Media Lab Identity, 2011 from readyletsgo on Vimeo. bitly’s Got a Brand New Mobile Site! The Art of Social. Bitly Blog).

Sysomos 162

Sysomos Vimeo Social CRM Analysis 162

Convince & Convert

AUGUST 23, 2013

This week: From ExactTarget , a blog post called 45 Ways to Build Trust in Your Brand Using Social Media. They also have an amazing free report on the top 50 retail brands’ social media use in 2013. The RSS feed is: [link]. Social Media Stat of the Week: 78% of U.S. Facebook users are mobile.

Advertising 132

Advertising Marketing How To Education 132

Convince & Convert

JANUARY 8, 2018

A new comment moderation feature also gives businesses added control over how users interact with their feed. However, getting people to click through to a mobile-optimized website is still the best way to glean insights into their purchase intent. Tracking sales and ROI through social media has become increasingly important.

Instagram 123

Instagram API Consultant Conversation 123

Firebelly

FEBRUARY 26, 2010

Digitalia | Indianapolis Social Media Marketing « Firebelly Work: J.C. Facebook Secures Patent for News Feed By Ben Parr A new patent awarded to Facebook this week could have some big implications for the entire social media industry. The world’s largest social network now own the patent for the news feed.

Feed Reader 100

Feed Reader Marketing Paid Search Metrics 100

Sprout Social

JUNE 30, 2019

When it comes to social media marketing, Facebook is the big guy on campus. billion users , making it the top social media platform for the total number of active users. Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses.

Instagram 101

Instagram Strategy Facebook Social Networking 101

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2012

Social media has instigated a leveling effect on marketing. While smaller companies will struggle to maintain the level of content creation that large corporations with extensive marketing budgets can, they are at no significant disadvantage when it comes to using social media for community building and customer service.

ExpressionEngine 156

ExpressionEngine Compete Hosting Widget 156

Keyhole.co

OCTOBER 23, 2023

Improve email, on-site, and social media content by analyzing feedback from Facebook users. billion people use Facebook monthly, and around 59% of people say they turn to social media when they want shopping inspiration. Complete profiles also look better on mobile devices, which can help you a lot.

Facebook 52

Facebook How To Review Analytics 52

Convince & Convert

AUGUST 24, 2012

This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. The RSS feed is: [link]. Listen Now.

Social Media 115

Social Media API Training Class 115

Later

MARCH 10, 2019

Linkin.bio by Later is an Instagram tool that helps your followers find the exact URL they’re looking for from your feed, like a specific product page or newsworthy article. Here at Later, we want to make it easier to grow your business with social media. Grow Your Business with Linkin.bio by Later.

Instagram 48

Instagram Feed Feedly URL 48

Convince & Convert

MAY 19, 2016

Blogging also gives you exposure on social media sites, which dramatically broadens your audience. Vroozi , a mobile procurement platform for companies looking to improve procurement and spend management, offers a 14-page whitepaper that is sharp, easy to read, lays out text in manageable chunks, and makes good use of photos.

Drupal 96

Drupal Content Case Study Statistics 96

Keyhole.co

JANUARY 28, 2023

If the majority of your viewers are coming from mobile devices, they may be more interested in shorter videos or videos with subtitles. Tip: When making your video, test it on a smaller screen to make sure smaller elements like text are still visible to mobile viewers. Let’s dive in! Cost: Free with every YouTube channel.

Metrics 98

Metrics Analytics YouTube Price 98

Social Media Strategies Summit

NOVEMBER 18, 2022

It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Identify ways to leverage influencers and thought leaders on social media effectively. Let’s get into it.

Social Media 241

Social Media Strategy Influencer LinkedIn 241

Twist Image

MARCH 20, 2014

The opportunity to add more pictures to a social media experience (without knowing what the ROI might be). If you see something you like on the Fox & Fawn Instagram feed, you simply leave a comment and then phone your order in with the store. Is Instagram the future of e-commerce? What about major brands?

Instagram 97

Instagram Brands iPhone Adwords 97

Convince & Convert

FEBRUARY 12, 2015

According to Salesforce’s 2014 State of Marketing Leadership report , 48% of senior-level marketers rate “quantifying marketing’s ROI” as a major challenge, second only to “budgetary constraints.” Without an attribution model and ROI visibility, it’s difficult to have a cohesive, holistic strategy. Mobile marketers said their No.

Metrics 60

Metrics Marketing ROI Mobile 60

Sprout Social

OCTOBER 22, 2019

From buttons and posts to feeds and recommendations, you can introduce visitors to your more social side without them ever leaving your site. Here are 4 ways to embed a Facebook feed and more on your website: 1. Here are 4 ways to embed a Facebook feed and more on your website: 1. How to Embed Facebook on WordPress Sites.

Sites 79

Sites Features Embedding Facebook 79

Sprout Social

MAY 5, 2019

Rosie Clayton’s Instagram feed is filled with colorful dresses and outfits against colorful walls. Taylor Lorenz’s article in The Atlantic forecasts a more ‘authentic’ trend driven by the network’s youngest users that strives to return to what Instagram used to look like when your feed was just friends.

Influencer 112

Influencer Marketing Survey Campaign 112

Kikolani

SEPTEMBER 12, 2011

One of the more interesting, maybe even downright controversial aspects of social media is actually measuring results. While businesses focus on the ROI in dollars, bloggers focus on the ROI in traffic. I had a total of 196 visits under Direct Traffic, including 41 from mobile users and 27 from iPad or other tablet users.

Case Study 163

Case Study Analytics Google Study 163