Sprout Social

MARCH 20, 2023

Thanks to social platforms like Instagram and YouTube offering their own short-form video feeds, this content has become easier to repurpose across platforms—which saves you time and energy. How to prove ROI of short-form video Proving the ROI of short-form video will help you get buy-in from your leadership team and gain their trust.

Buy 118

Buy Video How To Template 118

Sprout Social

FEBRUARY 2, 2023

figopet We know its hard to resist thise puppy dog eyes, but here are 10 foods you should always avoid feeding your dogs ? You’ll save your company time and money, and increase your ROI (more on that soon). Use these rich sources of social data to calculate your ROI and socialize your results internally.

Social Media 110

Social Media Insurance ROI Meme 110

Sherrilynne Starkie

MARCH 14, 2018

Then campaigns are easy to test, and to prove the return on investment (ROI). Then campaigns are easy to test, and to prove the return on investment (ROI). Getting stories published on other sites delivers those important links back that also improve site ranking. Be specific when setting goals. Trick 2: Repurpose content.

Consultant 268

Consultant Social Media Content Marketing 268

Sprout Social

SEPTEMBER 13, 2016

But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working. Return on investment (ROI) plays a big role in your decision to not only bring Facebook into your marketing strategy, but to keep it there.

ROI 40

ROI Facebook How To Analytics 40

Pam Moore

JULY 13, 2020

Though many marketers think the answer is to create mounds and mounds of content and publish it everywhere for everyone to MAYBE see, this is also not the answer. It's also how you achieve a positive ROI on every piece of content you produce. This is how you earn trust. Winning! :).

eBook 141

eBook Content Findability Template 141

Pam Moore

SEPTEMBER 18, 2017

You publish yet another epic piece of content. It is not driving ROI. Could it be that you are not creating or publishing content designed to convert? If you are serious about obtaining an ROI from your content marketing efforts to grow your business, you don't want to miss this training. It is not driving business.

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Content Training How To ROI 162

Visually SM

JULY 31, 2020

Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan. Of course, you can always post the URL to any old video that you already published. Video marketing is a Digital Marketing trend that has been going on for some years.

Social Media 246

Social Media Video Company Content 246

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Owned Media is self-published content. Shared Media includes social media campaigns but it’s more.

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Marketing Syndication Adwords News 195

Sprout Social

JUNE 29, 2023

Publishing visuals and video that hasn’t been scrutinized in creative briefs and edited ad nauseum carries a degree of risk. It’s often shot on an iPhone and involves little if any editing at all, making it more budget-friendly (with a better ROI than highly polished content). Enter: lo-fi content.

Content 113

Content How To ROI Trends 113

Sprout Social

APRIL 26, 2023

According to LinkedIn, platform members viewed 22% more Feed updates in 2022, year over year. We also published no more than two experiment posts within one week, alternating link-in-comments posts with the link-included ones to avoid redundant content. Sprout reports measure post link clicks for published posts.

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LinkedIn Comments URL Engagement 108

Social Media Strategies Summit

FEBRUARY 11, 2021

Typically, the audio is between 2 and 6 minutes long, based around news or content to educate the listener, with new episodes published frequently – often daily. Once you create the show, ensure that it’s published in as many places as possible. To accomplish this, you must get 2 RSS feeds from your podcast hosting company.

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Sample Samples Hosting Instagram 147

Sprout Social

SEPTEMBER 30, 2021

Whether you’re a retailer or ecommerce brand, publishing product photos is a no-brainer to reach your followers and digital window-shoppers alike. Doing so allows brands to experiment with new creatives, calls-to-action and Stories-specific offers beyond their regular feed. Publish people-centric product photos.

Instagram 112

Instagram Bazaarvoice Retail Feed 112

Keyhole.co

MARCH 24, 2024

In short, the feed is vibrant and builds aspiration in the audience. The feed is filled with videos showcasing the unique experiences Airbnb offers, like a sleepover in the hidden library of St. The videos are so engaging that you won’t be able to stop scrolling on their feed, even if you don’t plan to book a trip anytime soon.

Communities 59

Communities Social Media Strategy UGC 59

Pam Moore

AUGUST 2, 2020

A plan that helps you achieve your marketing and business goals at the highest level of ROI possible? A little research and planning can go a long way to help ensure you maximize every minute and dollar you spend on the content you create, publish and promote. How do you create a content marketing plan that converts to real customers?

eBook 78

eBook Questions Strategy Template 78

Keyhole.co

MARCH 7, 2024

Chances are, even before you scroll through the posts in their Feed, you’ll probably look at their bio. In fact, it could be the very thing that compels them to click on your username and check out your Feed. Decide on a feed aesthetic and stick to it How your feed looks as a whole leaves a lasting impression on your audience.

Influencer 52

Influencer Instagram Tips How To 52

Keyhole.co

SEPTEMBER 12, 2023

Content Scheduling and Publishing Tools Planning and publishing bulk content at the right time is a task of precision. Here, an AI-powered scheduling and publishing tool can be a game changer. It will eliminate your stress by automating the whole process and ensuring timely content publishing.

Tools 52

Tools Social Media Curata Price 52

Hootsuite

MARCH 26, 2024

A built-in content planner also helps maintain a consistent publishing schedule by making it easy to spot any gaps in your schedule. Whether you need to share monthly reports with leadership or other teams in the organization, having a social platform with analytics can help you prove the impact and ROI of your social media efforts. #1

Collaboration 86

Collaboration Tools Social Media HootSuite 86

Sprout Social

NOVEMBER 11, 2021

Streamline production to publishing to maximize the reach of your social content. Having relied on less visual social networks in the past, the social media manager is using Canva’s prebuilt, aesthetically pleasing templates for story and feed posts. Workflow & Digital Asset Management. Get more from your martech stack.

Social Media Management 121

Social Media Management Social Media Platform Review 121

Hootsuite

NOVEMBER 5, 2021

Clear ROI: We’re committed to helping you measure the success of your social media initiatives. In the future, we strive to drive unparalleled performance to maximize return on investment (ROI) and attract, retain, and develop top talent. Plus, you can preview the differences in Composer before you publish or schedule your posts.

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HootSuite Notification Hashtag Upcoming 116

Sprout Social

JUNE 28, 2023

Marketing automation tools also assist with lead scoring, generation and nurturing, as well as measuring the ROI of campaigns. Enhanced ROI on staff costs: Employees spend more time on critical business tasks rather than repetitive work. It’s a combination of many key business operations and processes that impact and feed entire orgs.

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Team Hubspot Marketing SMS 110

Social Media Strategies Summit

NOVEMBER 18, 2020

Social media ROI is a bane for most marketers. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. First, you need to define “social media ROI.” There are no quick fixes to improve your ROI; you need to think long-term. Measure Your Current Social Media ROI.

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ROI Social Media UGC Discount 246

Sprout Social

AUGUST 17, 2022

To combat comment overload, Agorapulse allows users to set parameters to filter specific phrases and platforms out of their monitoring feeds. This goes hand in hand with understanding your social media ROI and the impact of your social team. A notable feature of the platform is its mention feed that detects spikes in activity.

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Campaign Social Media Tools Hubspot 125

Sprout Social

AUGUST 3, 2023

Social media used to be a way to communicate directly with your community and the algorithm barely had any influence over your feeds. So if you followed a brand on social media, you would see their posts on your feed regardless of any optimization. Shoot unpolished videos or capture product images from your phone and hit publish.

Social Media 90

Social Media Content Airlines Authentication 90

Pam Moore

JULY 13, 2020

Though many marketers think the answer is to create mounds and mounds of content and publish it everywhere for everyone to MAYBE see, this is also not the answer. It's also how you achieve a positive ROI on every piece of content you produce. This is how you earn trust. Winning! :).

eBook 78

eBook Content Findability Template 78

Sprout Social

DECEMBER 6, 2023

If you want to find an ideal influencer partner without scrolling endlessly through your social feeds, try using an influencer management tool to support creator identification. Brand content may make its way into user feeds, but let’s be real—few are holding their breath for it.

B2B 119

B2B Influencer Brands Marketing 119

Sprout Social

MAY 8, 2019

There’s no shortage of Instagram content you can publish to fill up your feed. Publishing to Instagram at least once a day is within the platform’s best practices. Publishing a photo every once in a while isn’t going to cut it if you want to stay fresh in your followers’ feeds. Publish Instagram content on-site.

Instagram 110

Instagram How To Hashtag Feed 110

Sprout Social

DECEMBER 15, 2021

The first thing you notice when you open the app and scroll through the feed is the seemingly endless amount of video content on the platform. Leverage TikTok’s content publishing features. Here are some ways you can leverage the platform’s content publishing tools to make sure your videos get the attention they deserve.

How To 133

How To Hashtag Influencer UGC 133

agora pulse

FEBRUARY 5, 2018

Freakouts aside, if you’ve been following all the chaos since Mark Zuckerberg made his announcement about sweeping changes to the News Feed, you might assume that Facebook is no longer a place for businesses. (At The BIG Facebook News Feed Announcement. That is, to see solid ROI on Facebook, businesses must invest in ads.

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Facebook News Feed Feedly 136

Sprout Social

DECEMBER 20, 2018

It’s no secret that creating high-quality content is time-consuming and costly, which means that the pressure is constantly on to maximize engagement, optimize distribution and deliver ROI with each image you share. Streamline content curation and publishing. And when it comes to social, timing is of the essence.

Instagram 100

Instagram Strategy Curation Hashtag 100

Hootsuite

FEBRUARY 16, 2021

Hootsuite has all sorts of hidden gems and neat ways to save you time and increase your brand’s social ROI. Hootsuite hacks for scheduling and publishing . This will keep all posts from being published until you decide it is safe to resume, and warn anyone who tries to schedule new content that a publishing suspension is in effect.

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HootSuite Features URL Template 140

Buffer Social

SEPTEMBER 5, 2023

For Chi, this means “checking on the feeds to see how the published content is performing.” In-depth analytics experience The ability to own and deliver a significant ROI is a non-negotiable skill for a social media executive.

Social Media 90

Social Media How To Skills Hubspot 90

Buffer Social

JANUARY 16, 2018

Engagement is the #1 way to measure ROI from social media advertising. Facebook is constantly tweaking its News Feed algorithm and it appears that organic reach has once again declined over the past 12 months with just 21 percent of people “disagreeing” or “strongly disagreeing” with the below statement: 3.

Report 111

Report Data Social Media Research 111

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Owned Media is self-published content. this is the integraged digital media framework I use with my clients, no matter the challenge.

Marketing 199

Marketing Syndication Adwords Social Media 199

Oktopost

MARCH 7, 2022

Social listening is the act of monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. Conversion Rate & ROI.

B2B 155

B2B Sentiment Analysis Reputation 155

Hootsuite

SEPTEMBER 27, 2023

YouTube Shorts ad revenue sharing In this method of seeing your YouTube Shorts monetized, you get a share of the revenue generated from ads between videos in the Shorts feed. Source: YouTube Help YouTube adds together all the revenue from ads shown between videos in the Shorts feed. Your share is based on a four-step formula.

YouTube 93

YouTube Adsense Affiliate marketing Video 93

Hootsuite

NOVEMBER 28, 2022

User-generated content (UGC) is original, brand-specific content created by customers and published on social media or other channels. Only four of these 12 recent posts on the Starbucks Instagram feed are brand marketing posts. What kind of ROI are you aiming for? Make sure to engage with or respond to all reviews, good or bad.

Social Media 122

Social Media UGC How To HootSuite 122

Mindjumpers

AUGUST 17, 2011

Tweet At the moment, there is much discussion going on about the actual ROI of a social media presence. However, making some research on the subject, we found that the Danish company named Digital Works has recently published a great article about the actual value of a Facebook fan in their newsletter.

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Hitwise Study Facebook Patterns 255