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Retailers and the rising trend of sustainability: what marketers need to know

Sprout Social

In the words of our favorite Project Runway hosts: “In fashion, one day you’re in and the next you’re out.” While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand for more sustainable fashion is here to stay. View this post on Instagram. ????Research

Retail 101
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Corporate America steps up to deal with #COVID-19

Janet Fouts

Apple shut down their retail stores , offered expanded its sick leave policy to cover family issues, set up work from home guidelines. They’ll be partners with the advocacy group National Health Care for the Homeless Council to fund at least four housing activist groups in California, Seattle, and Portland, Ore.

Retail 169
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Livestream Shopping: When social commerce and video collide

Sprout Social

A cross between a video stream, variety show and group chat, livestream shopping is the next big thing in interactive social commerce. Retailers and social platforms outside of China are eager to capitalize on this new commerce opportunity, with brands like the Home Depot already testing out their own livestream experiences.

Video 117
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Metaverse examples: The brands to watch across industries

Sprout Social

With a forward-thinking, creative culture, it’s no surprise the fashion world was one of the first industries to embrace the metaverse. Luxury fashion brands like Gucci and Dolce & Gabbana have launched exclusive digital clothing and NFTs to establish themselves as trailblazers in the metaverse. View this post on Instagram.

Industry 106
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How This Fashion Brand Found the Sweet Spot in Blogger Relations

Convince & Convert

Each time Lorna Jane opens a new retail store, Sam identifies and reaches out to bloggers in each city. The network effect takes place when a group of social influencers post content at a scheduled time. Lorna Jane’s multifaceted blogger outreach strategy matches the different components of their marketing strategy.

Blogger 155
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Best Jobs You Can Get Without a College Degree

SocialFish

Managing groups. Working in a Fashion and Makeup Stores. If you have a passion for the beauty industry, you can work in clothing and makeup retail stores. Beauty retailers can earn up to $9.84 Bear in mind that retailers typically work on holidays and shifts, so ensure you can handle the working hours.

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How 3 brands use a Tagging strategy for marketing to get better insights, faster

Sprout Social

London-based retailer River Island uses Tags to make this reporting process easier. riverisland The modest fashion haul of dreams, thanks to @Iman | Fashion, Beauty & food ? In fact, they cite Sprout’s Tag Report as one of the most useful reports in Sprout for their team.

Strategy 118