Influencer marketing trends across industries
Sprout Social
MAY 9, 2024
When singer Shay Lia showed off her vivacious dance moves during Kaytrandas’ iconic Boiler Room set in 2013, she dazzled audiences and quickly became a meme. Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. Influencer marketing has transformed how we shop.
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