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Influencer marketing trends across industries

Sprout Social

When singer Shay Lia showed off her vivacious dance moves during Kaytrandas’ iconic Boiler Room set in 2013, she dazzled audiences and quickly became a meme. Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. Influencer marketing has transformed how we shop.

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Three Creative Ways to Use Social Media to Promote your Event

Webbiquity SMM

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile. Build Hype for your Event. Guest post by Rosemary McKee.

Eventful 145
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5 Social Media Newsletters You Should Subscribe to in 2022

Likeable

In addition to all of the news and feature updates you could ever want, it includes a chart of the week, thought of the week, and even a meme of the week. It’s got a more manageable amount of news, and it also shares examples of great social media campaigns and content—including a section called “Ads from the Past” for some nostalgia.

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10 Great Examples of TikTok Content for Higher Education

Social Media Strategies Summit

No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. Marketers love the short-form video platform because it generates far higher organic engagement than other platforms. Harvard College. Teens loved it. Image source.

Education 162
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How To Create Stunning Social Media Posts For Holidays, Trends, Events And More

The Social Media Hat

Social Media How To Create Stunning Social Media Posts For Holidays, Trends, Events And More. PromoRepublic - the new Calendar of Content Ideas helps you create stunning social media posts based on holidays, trends, events and more. Sponsored Article. This results in a less organic form of reach and engagement.

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Listening mailbag: Your burning questions answered with social listening

Sprout Social

Do you have burning market research questions? You just need social listening data. . Consumer social media usage is on the rise. These drops are social-first events, with many companies mimicking the direct-to-consumer drop trend popularized by streetwear brands like Supreme. Need insight into an emerging trend?

Questions 115
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10 Reasons Market Research is Critical to Social Media

Adam Cohen

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Will there be future demand for products?

Research 265