Marketing Salary Survey: Social Media Marketing by Aquent. According to an ExactTarget survey, Twitter users who follow a brand are more than twice as likely as Facebook users who “like” a brand to say they are more likely to purchase from the brand after becoming a social media follower. 40% of Facebook users said their motivation for liking a brand there was “to receive discounts and promotions,&# 36% said it was to get a freebie (sample, coupon, trial etc.), How are consumers and b2b decision makers using social media in their buying processes? And much more. MORE >>

This is a guest post by Andrea Bona , of One Orange Feather, on their great survey of associations’ use of microsites. We also found that 47 percent of our sample and 49 percent of U.S. When you create a meeting site as the information hub for the event, and attendees are used to going to that site, you have to ask the question: are you actually converting show attendees to members? Download the paper here. It’s awesome. am not alone in my love/hate relationship with micro web sites (micro sites). Micro Sites and Sub Branding, the Ties that Bind. MORE >>

The shared characteristic is that they're based on observable events. In survey research, the survey itself provides an observable moment. You might question the validity of the questions or sample, and interpretation is open to—um—interpretation, but you do math on people's responses. We have discrete events in social media, too. I think I've figured out the source of the difficulty—and controversy—in some of the measurement discussions around social media. Take influence. But have you ever seen a unit of influence? MORE >>

  12)  Organize a live online event featuring a common topic of discussion, a VIP, or a live lesson for people that want to be better at the topic.   18)  Survey your members on their feelings towards the topical issues, publish the results and send to news media.   30)    Use the sense of community index as a survey to a random sample of members.   40)    Create discussions about a topical issues, link this to an upcoming event on that issue, and write content about the event. MORE >>

Dataset and Sampling Methods. Dataset and Sampling Methods. The breadth of this definition of a collaboratory complicated the choice of a sampling technique. There did not seem to be any way to create a truly representative sample, because the true boundaries of the population to be sampled were unknown. Doing so required a type of nonrandom sampling, namely purposive sampling. Patton (1990) provides a taxonomy of purposive sampling techniques. Landscape samples must have criteria for inclusion/exclusion of cases that fit the definition. MORE >>