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How to optimize your marketing budget: Do more with less

Sprout Social

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy.

Marketing 131
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How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

A recent survey by BrandFog revealed that when executives are active on social media, consumers develop a higher level of confidence in the company’s leadership. From Brand Awareness to Brand Loyalty, One Tweet at a Time. Sample content: Really enjoying an article from @author (or @website) [link]. Tweet Type: Event Shout Out.

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6 Email marketing templates that drive results

Sprout Social

Increasing attendance rate for promoted events. Improving user experiences using customer feedback from surveys. Send seasonal promotions for products/services or events. Create loyalty programs and discounts to retain customers. Gather feedback from subscribers via surveys. Nurturing leads to a sale. Timeliness.

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How to Build a Foolproof Brand Strategy for Ecommerce in 2022

Pixlee

It’ll also help build community, foster loyalty, and increase customer retention. . Seek their opinions about potential products, recent campaigns, or new services through Q&As, surveys, and polls. Technology. How easy is it for consumers to reach and engage with your brand? Shape the way the world sees your company.

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10 Inspiring Examples of Amazing Brand Communities

Social Media Strategies Summit

According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. 46% will remain loyal even after a negative experience.

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5 Things to Email Your Subscribers About Today

ProBlogger

More experienced bloggers can give away samples of products—anything from a free chapter from your upcoming ebook, to a complimentary fifteen-minute personal consultation with your business. When was the last time you surveyed your readers? your plans for the blog, your offering, or a conference or event related to your niche.

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60+ Creative Marketing Ideas for Small Business

Writtent Blog

You’ll get publicity from marketing the event and from the event itself. Host free events. Give them what they want and get some free publicity by hosting a free event. Use this list of 109 ways to get media attention to make the most of any event. Survey your customers for great ideas.