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How to optimize your marketing budget: Do more with less

Sprout Social

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy.

Marketing 131
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11 massively doable ways to increase conversions with better forms

Convince & Convert

I recently collaborated on my friends at Formstack (a very nifty system for creating and managing smart, online forms ) on a free Webinar to help marketers see all the ways they could be improving their results with form tweaks. This is the same as skip logic on surveys, but used in forms. Don’t.

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How Much Should You Pay Social Media Influencers?

Sprout Social

Determining the Value of an Influencer Collaboration. First, you need to identify your brand’s goals and objectives for partnering with an influencer for a marketing campaign or content collaboration. Think about what you are looking for the influencer’s audience to do as a result of the collaboration. Not to worry.

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How to recruit more talent for your social video content

Sprout Social

And that takes collaboration with the pretzel-making pros. Or, reuse existing video from relevant speaking engagements and events. Now let’s talk about how you can make this collaboration come to life. We also share sample prompting questions to get people in the filming zone, like asking them their name, pronouns and role.

Video 93
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KMWorld.com: What are people searching for and where are they looking?

Buzz Marketing for Technology

Web Events. Event Calendar. Collaboration. Here’s a sampling of the information quests: Looking for SSA policy information related to performance management. Our surveys over the last six years show little change in the time that business users search online: roughly 9.5 Subscribe to KMWorld. White Papers.

Insurance 124
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10 Inspiring Examples of Amazing Brand Communities

Social Media Strategies Summit

According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. The online community allows Sephora customers to share their favorite looks and beauty tips, sample new products, ask questions, and generally connect with like-minded shoppers. million members today. Image source. Why We Love It.

Examples 228
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Your say: Personal knowledge management - Inside Knowledge

Buzz Marketing for Technology

Collaboration. Surveys find that the average knowledge worker spends 30 per cent or more of their time searching for information and knowledge,? Request sample copy. The original knowledge-management publication. denotes premium content | Jul 24 2008. E-mail: Password: Forget your password? Click Here. Business Intelligence.

Wiki 100