Sprout Social

NOVEMBER 30, 2023

How to analyze marketing competitors To analyze your competitor’s marketing strategy, you need to gather as much competitive intelligence as possible about their marketing, from web and social media to field marketing. Also follow social media hashtags related to your product or service.

Analysis 105

Analysis Sentiment Marketing How To 105

The Realtime Report

DECEMBER 18, 2013

How can a retailer effectively reach consumers in-store and educate them about deals that might be of particular interest? Are consumers willing to give retailers precise information about their location? Last Friday, the technology debuted in 254 Apple stores in the U.S.

Apple 149

Apple GPS Retail Wireless 149

Sprout Social

OCTOBER 4, 2023

How does one topic perform on social compared to another? In social media, the most important questions are often the most difficult to answer or quantify. Using Tags allows you to filter social media reports to see specific content pieces, themes and posts, enhancing your social media insights.

Strategy 122

Strategy Brands UGC Marketing 122

Social Media Strategies Summit

SEPTEMBER 9, 2022

According to a Security.org survey, familiarity with NFTs has skyrocketed in recent months. New product drops, exclusive merch, ultra-rare art, and retail deals. The initiative allowed each fan who attended the event to access a complimentary, customized token based on their section, row, and seat. Image source.

Examples 177

Examples Brands Avatar Authentication 177

Later

SEPTEMBER 1, 2020

Wondering what the top social media platforms for SMBs are? If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! Are you looking to reach new customers?

Platform 78

Platform Social Media Small Business Instagram 78

Sprout Social

FEBRUARY 8, 2021

Through collection methods like surveys and reviews, the data will then be analyzed and distributed to relevant departments. Others, like surveys and customer interviews, require a more active approach. This is a common collection method for online retailers. A company will use a VoC program to understand their customers better.

Data 125

Data Survey How To Review 125

Sprout Social

JUNE 14, 2022

Transactional SMS marketing messages are sent in response to an event or action. For example, you could use SMS to promote a contest or sale on social media or include a link to an email newsletter in your text messages. You could also use SMS to remind customers of an upcoming event or webinar, in order to increase signups.

SMS 107

SMS Strategy Marketing How To 107

Sprout Social

APRIL 15, 2020

If you’re unsure of what might come off as tone-deaf, social listening can help you gauge consumer sentiment and identify what is top of mind for your audience. Listening is a powerful tool for understanding broader conversations around major events, crisis situations, your brand and so much more. million messages throughout the month.

Strategy 142

Strategy Metrics Hubspot Retail 142

Proactive Report

OCTOBER 30, 2011

To be successful in social media you need to l isten, learn and respond. Some companies are not even listening: In Europe just under a third of companies have implemented monitoring and analysis of the social media conversations. Acting on Intelligence from Social Media, 2011). So does his wife.

Social Media 95

Social Media Retail Airlines Social Graph 95

Sprout Social

MARCH 16, 2021

The National Retail Federatio n forecasts the highest growth in retail spending in 17 years in the coming months as more people are vaccinated and the economy reopens. This is going to be a massive super spreader event. Brands are equally looking forward to real spring. of the entire U.S. of the entire U.S. EVERYTHING.

Questions 116

Questions Travel Brands Retail 116

Buffer Social

JANUARY 25, 2022

. - Alison Hazinski, owner of One and Only Paper On social media, Hazinski describes her approach as "treating my customers like my friends." " This means framing social media content as though if she's keeping her real friends up to date on her business.

Small Business 91

Small Business Marketing Retail Education 91

Sprout Social

MAY 19, 2021

Now, customers are shifting to social for praise, complaints and everything in between. Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways.

Engagement 136

Engagement Brands Review Influencer 136

The Realtime Report

FEBRUARY 1, 2019

For a retail company, this might be a segmentation strategy based on customer transactions such as value, frequency, and recency of purchase. An example of event-based marketing to a specific customer segment is performed on a regular basis by a company out of New York City, Michael Andrews Bespoke, a premier customer men’s clothier.

Data 79

Data Compete Analytics Survey 79

Sprout Social

MAY 5, 2020

Action Item: Social data from analytics, social listening and industry standards reports help paint a clear picture of who your customers are, how they use social media and what types of content hold their attention. 69% percent of social marketers say increasing brand awareness is their number one priority.

Skills 133

Skills Class Data Team 133

Proactive Report

NOVEMBER 12, 2010

The SNCR Symposium is one of my favorite events of the year. Many of the best minds in PR, Marketing and Social Media present their research findings for the year, so I get a two-day immersion in the state of new communications. specialty retail (23 companies). Only half of those F500 get the conversation and social idea.

Social Media 74

Social Media Engagement Microblogging Insurance 74

Sprout Social

APRIL 26, 2022

Externally this can be through social media, media appearances, investor calls and more. Are you creating this strategy to increase executive social media presence ? Internally, consider an anonymous survey for employees. Thank you for putting on a great event @MichiganRoss. Set goals and a timeline.

Strategy 86

Strategy How To Training ROI 86

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Note that the survey population was 12 and up, including a representative portion of seniors). what shocks you?)

Social Media 159

Social Media Statistics Strategy Research 159

Oktopost

NOVEMBER 4, 2019

Often, you hear about them being involved in hacking incidents or trying to influence people on social media. According to a 2017 survey , 57% of consumers like getting information from a chatbot when browsing a company’s website. Bots on the internet get a bad rap. 47% are open to the idea of using a chatbot to make a purchase.

B2B 106

B2B API Facebook Survey 106

Convince & Convert

JANUARY 10, 2014

This week: From ExactTarget , a free whitepaper called The Audience Growth Survey. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Don’t miss the 100th episode of Social Pros, live via Google Hangout ! Social Media Number of the Week: -11. Listen Now.

Curation 129

Curation Content Vimeo Yahoo 129

Waxing UnLyrical

MAY 2, 2011

In these instances, figuring out the precise ROI of social media becomes hard and highly inexact. The event begins and ends in a large city, but attracts cyclists from around the entire region. In other words, for most people, this event requires real commitment and real planning in the areas of fundraising and training.

Training 156

Training ROI Eventful Cost 156

Razor Social

MARCH 30, 2016

Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. The Social Media Monitoring Lighthouse. People mention what they are doing on social media channels and they also look for advice. You may also be monitored!!

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Convince & Convert

JANUARY 24, 2014

Lauren Salazar , Director of Social Media for Weight Watchers , joins the Social Pros Podcast this week to discuss empowering the customer service team to embrace social as a tool, gamification as a way to engage customers socially, and how Weight Watchers has already embraced wearable technology. Listen Now.

Brands 129

Brands Message Boards Training Exercises 129

Sprout Social

OCTOBER 30, 2023

If you treated your friends the way your brand treats your customers on social media, what kind of relationships would you have? That’s the question you should ask if you’re trying to improve your social performance and generate revenue. What is customer relationship marketing?

Social Media 123

Social Media Marketing Loyalty Collaboration 123

The Social Media Incubator

APRIL 13, 2012

This concept is magnified in the age of social media, where anyone can post anything, any time, anywhere. If you have a retail location, post a “suggestion” box or provide a survey with every transaction. We used to say that one happy customer will tell 10 of their friends; one unhappy customer will tell 100.

Reputation 121

Reputation Press Release Review Retail 121

The Social Media Incubator

APRIL 13, 2012

This concept is magnified in the age of social media, where anyone can post anything, any time, anywhere. If you have a retail location, post a “suggestion” box or provide a survey with every transaction. We used to say that one happy customer will tell 10 of their friends; one unhappy customer will tell 100.

Reputation 111

Reputation Press Release Review Retail 111

Buffer Social

NOVEMBER 21, 2016

What does the future look like for social media? As part of our State of Social Media week, it feels like a great time to sit back and reflect on the social media landscape and what may be ahead. 2016 has been a period of consolidation for many of the biggest social media platforms out there.

Trends 40

Trends Social Media Predicition Instagram 40

Convince & Convert

MARCH 18, 2016

According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015. Maybe you’re hosting an event, and you want to add a link to a map or a video about the event or a link to your website where there are more details. Text-to-Win. Text-to-Vote.

SMS 60

SMS Tips Marketing Discount 60

Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. Why Create Social Media Contests?

Social Media 40

Social Media How To Directory UGC 40

Hootsuite

DECEMBER 9, 2020

Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year.

Questions 142

Questions Social Media Strategy Survey 142

Sprout Social

APRIL 26, 2023

Is your business really getting something out of its social media efforts? According to the latest Sprout Social Index™ , proving social media ROI was the second biggest challenge for social media teams. So if you’re struggling with measuring social media ROI yourself, we get it.

ROI 98

ROI Social Media How To Metrics 98

Hootsuite

NOVEMBER 25, 2019

The use of social media in financial services organizations is no longer an option. The University of Massachusetts Dartmouth Center for Marketing Research found nearly all Fortune 500 financial services organizations have active social media profiles. million in the 12 months before the Putnam survey.

Social Media 144

Social Media Insurance Tips HootSuite 144

Hootsuite

JULY 8, 2020

Developing a clear understanding of your social media target audience may be the most important thing you do as a social media marketer. Your target audience informs all elements of your social media strategy. All of this can lead to higher conversion rates and better social media ROI.

Template 145

Template Templates Social Media How To 145

Sprout Social

SEPTEMBER 7, 2021

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first.

Campaign 136

Campaign Social Media Collaboration Apple 136

Hootsuite

MARCH 27, 2023

When, exactly, is the best time to post on social media? It’s a question social media marketers have been asking since the dawn of time — well, since the dawn of Facebook, at least — but we’re here to help. Is there really a best time to post on social media? But every network has its own sweet spot.

Social Media 123

Social Media HootSuite Statistics LinkedIn 123

Hootsuite

SEPTEMBER 7, 2022

Black Friday is one of the biggest days of the year for online retailers, but it can also be one of the most challenging. Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Customers expect deals and promotions from their favorite retailers. billion in sales. Build buzz.

Strategy 104

Strategy Discount How To Retail 104

Social Media Strategies Summit

AUGUST 11, 2022

According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. 46% will remain loyal even after a negative experience.

Examples 227

Examples Communities Brands Forums 227

Sprout Social

OCTOBER 13, 2021

Numbers show 43% of Gen Z and 49% of Millennials have purchased products or services directly from social media platforms. Shoppable content is a digital asset, such as a social media post, image, video or ad, that consumers can click through to make a purchase. Let’s explore this more. What is shoppable content?

Buy 139

Buy Brands Apparel Content 139