Bill Hartzer

AUGUST 18, 2010

According to a brand new survey by CareerBuilder , one-quarter of businesses leverage social media to recruit and research possible staff. A brand new CareerBuilder survey reports that 35 % of employers use social media to market their company. — Pictures of organization events – 12 percent. Survey Methodology.

Survey 103

Survey Company Social Media Sample 103

Ignite Social Media

AUGUST 31, 2021

A survey last year revealed that 82.76 % of shoppers say they would rather support a local business than a large corporation. One thing to note though is today, our latest group of survey respondents (a majority 80%) are comfortable with brands running ads right now. The data backs up this trend as well. The World Craves Nostalgia.

Trends 184

Trends Organization Social Media Travel 184

Sprout Social

JULY 12, 2022

Responding to a survey conducted by Edelman, 80% of executives said they felt it has never been more important to build resilience in their organizations. Simply, crisis communication is a method of sharing information intended to improve public brand perception in the face of a scandal or other negative event. Sales and revenue.

Examples 111

Examples Brands Sentiment Reputation 111

Sprout Social

APRIL 12, 2022

These factors paired with a 24/7 news cycle fueled by cultural events galore , has caused the world of public relations to change just as quickly. According to a report by Edelman, 43% of professionals said COVID-19 and the events of 2020 significantly disrupted their communications agenda. versus 2.87 on a five-point scale).

Statistics 107

Statistics Skills Analytics Press Release 107

Sprout Social

NOVEMBER 30, 2023

You could also survey and ask your customers what other brands they considered when making a similar purchase. Evaluate their website for affiliations and events Looking into the events your competitors attend or sponsor offers insight into their target audience, brand values and personality.

Analysis 105

Analysis Sentiment Marketing How To 105

Sprout Social

FEBRUARY 8, 2021

Through collection methods like surveys and reviews, the data will then be analyzed and distributed to relevant departments. Others, like surveys and customer interviews, require a more active approach. The collection stage uses social listening , review sites and on-site survey cards. Customers aren’t on every platform.

Data 125

Data Survey How To Review 125

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy.

Marketing 131

Marketing How To Sample Samples 131

Proactive Report

FEBRUARY 8, 2010

Back in 2006 while I was working a paper with Rok Hrastnik we called the phenomenon of online buzz and reputation The Power of Voice. Nestle is embarking on an emergency online PR campaign to restore its reputation amid sustained criticism on the internet, reports PR Week UK. Nestle has now joined the list. Good thinking, you say?

Reputation 71

Reputation Case Study Blogger Policies 71

Sprout Social

JUNE 7, 2023

This could be via your social media channels, website, in-store, during events or with your customer care team. If you conduct a survey to solicit feedback, ask customers specific questions about their interactions with your brand such as “What do you like most about our products?”.

Brands 113

Brands Sentiment How To Analysis 113

Buffer Social

APRIL 13, 2023

Planning, managing, and coordinating the content calendar, researching upcoming relevant news, events, or holidays. By connecting with potential employers and other social media managers, you can gain more knowledge about your industry and build trust and a good reputation. Own the social media content calendar and planning process.

Social Media 86

Social Media Social Media Management Skills Survey 86

Oktopost

FEBRUARY 28, 2022

It boils down to your reputation as an employer and if your employees, past, present, and future, enjoyed their experiences while working with you. Just as regular branding involves developing a strong image for your target audience, employer branding is all about building your reputation and image for potential employees.

Company 136

Company B2B Brands How To 136

Waxing UnLyrical

DECEMBER 14, 2016

You could encourage employees to share anything from blog posts to event information and job vacancies. Major PR objectives like reputation management , relationship and task management can be streamlined by building out an employee network on social media. Source: Nielsen Global Trust in Advertising Survey. Document your plan.

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Hootsuite

JUNE 28, 2023

Understanding your audience’s generational differences goes a long way toward finding out where they spend time, both online and offline, and how to reach them on their favorite dark social channels, such as in-person events or private groups. Dark social provides valuable information Dark social is all about connection.

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

MARCH 15, 2022

Your brand’s online reputation may speak for itself, but that doesn’t mean the narrative is out of your control. Those big and small actions make up your brand reputation management strategy—an absolute must-have in a digital-driven world. What is brand reputation management? Reputation takes years to build and minutes to lose.

Reputation 123

Reputation Brands How To Review 123

Sprout Social

NOVEMBER 29, 2022

This work comes as a direct result of a Bumble-commissioned survey distributed in 2018 which found that one in three women have received unwanted, inappropriate photographs while using the Bumble app. Use survey tools and social listenin g to zero in on what matters to your fans and use your brand’s platform to show you have their back.

Examples 96

Examples CSR Airlines Collaboration 96

Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. In-person, offline events have always been seen as the best way to deliver impactful B2B marketing : think conferences, trade shows, and other professional gatherings. Why LinkedIn Lead Generation is Perfect for B2B Marketing.

B2B 148

B2B LinkedIn Tips Marketing 148

Net-Savvy Executive

JANUARY 10, 2012

How about reputation ? The shared characteristic is that they're based on observable events. In survey research, the survey itself provides an observable moment. We have discrete events in social media, too. Enter the model With influence , reputation , and engagement , we're dealing with the abstract.

Influencer 88

Influencer Reputation Survey Sample 88

Waxing UnLyrical

AUGUST 15, 2011

The other day I read that higher education consulting firm, Noel-Levitz, found that more than three-quarters of students and parents it surveyed never or only rarely read blogs on college websites. Its goals are entrenched in reputation and community-building. I manage a blog for a mid-sized Canadian University.

Study 178

Study Committee Metrics Education 178

Waxing UnLyrical

AUGUST 14, 2015

Survey Monkey. Amith Prabhu of SCoRe – Indian School of COmmunications & REputation & the The PRomise Foundation for PR. You won’t want to miss this chat, so please save the date ( RSVP to the event , it will help!); SME Social Media Reporting Toolkit. CyberAlert. Talkwalker. TweetReach. Little Bird.

Analytics 100

Analytics Consultant Survey Reputation 100

agora pulse

OCTOBER 8, 2019

76% of individuals surveyed say that they’re more likely to trust content shared by “normal” people than content shared by brands. 79% of companies surveyed by Hinge Research reported more online visibility after the implementation of a formal employee advocacy program. Be super-careful when photographing family events.

Social Media 84

Social Media Guidelines Hashtag Training 84

Small Business Mavericks

MAY 11, 2011

But I recently took a quick survey of About.Me to prevent others from getting it first and doing damage to your reputation. I’ve always been a proponent of your own domain name. I still am. Ditto if you are a local business person just getting started with your local online marketing. It will look like this: About.Me/YourName.

Small Business 150

Small Business Domain Name Case Study Press Release 150

Small Business Mavericks

APRIL 20, 2011

Conduct a little survey and choose the sites that have the most potential for helping you grow your business where you want it to grow. Let’s see – there’s Facebook, Twitter, LinkedIn, YouTube, and a whole host of other websites that have both a global reach as well as a local reach.

Social Media 156

Social Media Small Business Case Study Press Release 156

Sprout Social

JANUARY 26, 2023

You can use email or even in-person events to ask for referrals. Reviews According to a recent customer survey, 49% of consumers trust online reviews as much as they trust personal recommendations. This means that it’s important to nurture and cultivate a positive online reputation through customer reviews.

Discount 126

Discount Marketing How To B2B 126

Sprout Social

DECEMBER 5, 2022

Now, social media has gone from a “nice to have” to a “must-have” for businesses, as it has become a core place for audiences to connect, get updates on current events and capture moments. But it can be huge for your reputation—responsiveness leads to a more favorable view of your company. But times have changed.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

agora pulse

OCTOBER 8, 2019

79% of companies surveyed by Hinge Research reported more online visibility after the implementation of a formal employee advocacy program. Social media guidelines not only help your marketing efforts, but they also help protect your company’s reputation and guard against lawsuits and security risks. Social Media Guidelines: Example.

Social Media 84

Social Media Guidelines Hashtag Training 84

Sprout Social

MAY 19, 2021

The Harris Poll, on behalf of Sprout Social, surveyed US consumers and business executives to better understand how they use social media and its impact on organizations. Your review strategy can make or break your online reputation. Customers aren’t coming to your page to be talked at, they’re looking to spark a dialogue.

Engagement 136

Engagement Brands Review Influencer 136

ProBlogger

MARCH 12, 2015

If your business exhibits at trade shows or appears at other events, you have a great opportunity to get new content ideas – as well as detailed interviews – from the attendees and influencers you interact with during the event. Events can be great places to meet prospective clients and customers.

Eventful 20

Eventful Content Startup How To 20

Almost Savvy

JULY 11, 2009

You are so excited that I’ve decided to follow that you tell me that I seem like a really interesting person or you offer me a free e-book or send me a link to take a survey for new followers to help you get to know me (yes, really!). I’d much prefer that you read a few of my tweets, interact with me and really get to know me.

Twitter 276

Twitter Avatar LinkedIn Lijit 276

Waxing UnLyrical

JULY 30, 2015

A6 My least favorite IC measurement tactic: reader response surveys (which only measure what your readers think). Build your online reputation through LinkedIn networks and groups, meetups, and about.me. You won’t want to miss this chat, so please save the date ( RSVP to the event , it will help!); See you all there!

Yammer 100

Yammer Consultant Proposal Journal 100

Pixlee

AUGUST 25, 2020

According to a 2019 consumer survey, 64% of respondents took an action after seeing an ad they considered to be diverse or inclusive. People want to see themselves in your marketing materials, and for niche communities or underrepresented groups, that’s a rare event. So, how do you make your brand more diverse? Market Authentically.

Brands 52

Brands UGC How To Authentication 52

Webbiquity SMM

MAY 10, 2011

After the webinar (if it’s been recorded), write a follow-up post answering questions from the event and directing visitors to the recorded version online. Speaking at an event? Response rates for email surveys continue to decline; who has the time to answer a survey? (At Build your email subscriber list.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Sprout Social

SEPTEMBER 26, 2019

In fact, 96% of respondents in an Attorney at Work survey say that they use social media. Additionally, 49% of respondents in the previously cited Attorney at Work survey have also been able to get new clients through social media. Make a habit of curating content from other relevant sources and reputable industry blogs.

Social Media 89

Social Media Industry Engagement Survey 89

Proactive Report

AUGUST 7, 2010

Active Twitter users are three times more likely to impact a brand’s online reputation via Tweets, blog posts, articles and product reviews than the average consumer, according to a new survey by Exact Target. Twitter gives people access to breaking news and events – it’s way faster than mainstream media.

Activities 110

Activities Twitter Syndication Forums 110

Hootsuite

MAY 13, 2020

According to a study by CreatorIQ and Influencer Marketing Hub , 39% of brands surveyed say it’s difficult to find influencers to participate in their campaigns. Companies can face backlash for partnering with people who have problematic values, and questionable influencer decisions can jeopardize brand reputations.

Influencer 145

Influencer Trends Marketing Guidelines 145

Social Media Marketing

MAY 15, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 162

Social Media Flipboard Social Networking Foursquare 162

Convince & Convert

JANUARY 3, 2024

The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. The survey was fielded during July and August 2023. All who use influencer marketing report key benefits like increased sales revenue, more brand awareness, and improved brand reputation.

B2B 140

B2B Research Influencer Marketing 140

Socialmedia.biz

JULY 14, 2016

According to Econsultancy’s State of Search Marketing Report 2013, 74% of companies and 82% of agencies surveyed said that social media is integrated into their SEO strategy. What Google does understand are links coming from reputable sources. If you’re still not convinced, find strength in numbers. Indirect Impact. Brand Awareness.

Social Media 60

Social Media NoFollow SEO Engineering 60