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Changes in News Delivery Give New Power to Press Releases

Proactive Report

That has changed dramatically in the last five years and we now live in a 24/7 news cycle where people expect to see eye-witness accounts of events as they are occurring. How does this affect the way we write a press release? Forrester Research reports that 59% are active in social networks. 59% connect wirelessly.

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How PR and Social Media Can Work Together

Webbiquity SMM

But integrated properly, social media can help amplify PR efforts, and effective PR can help generate social media coverage. In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ).

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7 Tactics for Promoting Your Brick-And-Mortar Business Online

The Social Media Incubator

Here are our top 7 tactics for promoting your brick-and-mortar business online: Press release distribution – Have something newsworthy in your business to talk about? Write a press release and distribute it online to services like PRWeb. You don’t have to be an online business to do so.

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12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity SMM

How can PR pros optimize their use of social media tools? How can you make a press release more friendly to blogs, Twitter and search engines? Find the answers to these questions and more here in a dozen of the best social PR guides of the past year. How to Turn a Blog Post into a Press Release by ProBlogger.

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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Help companies participate in existing social networks, and build relationships on their turf. Download the Social Media Press Release (pdf) and at least see what parts you want to take into your traditional press releases. Interview current social media practitioners. Don’t fabricate this).

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5 Tactics Bloggers Should Borrow from Traditional PR

Kikolani

This guest post is written by Mickie Kennedy , founder of eReleases, an online leader in affordable press release distribution. Grab a free copy of the Big Press Release Book – Press Releases for Every Occasion and Industry. Most bloggers respond to current events as they happen.

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Fashion and P.R. Social Media blogger events

Laurel Papworth

PR people need to be careful how they frame an invite to a blogger press event. This social media invite sent to Fashionista highlights some of the issues of running blogger only events. Please Note: All bloggers must post coverage from our event to their blog within 24 hours in order to be eligible.

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