Changes in News Delivery Give New Power to Press Releases
Proactive Report
OCTOBER 24, 2011
That has changed dramatically in the last five years and we now live in a 24/7 news cycle where people expect to see eye-witness accounts of events as they are occurring. How does this affect the way we write a press release? Forrester Research reports that 59% are active in social networks. 59% connect wirelessly.
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