The Realtime Report

DECEMBER 18, 2013

How can a retailer effectively reach consumers in-store and educate them about deals that might be of particular interest? Are consumers willing to give retailers precise information about their location? Last Friday, the technology debuted in 254 Apple stores in the U.S.

Apple 149

Apple GPS Retail Wireless 149

Bill Hartzer

AUGUST 18, 2010

According to a brand new survey by CareerBuilder , one-quarter of businesses leverage social media to recruit and research possible staff. As companies emerge from 1 of the steepest economic downturns in history, they understand the significant reach and importance of using social networking to market and rebuild their organizations.

Survey 103

Survey Company Social Media Sample 103

Sprout Social

JUNE 26, 2023

The technology identifies sentiment in feedback from a wide range of sources such as platforms like Trustpilot or Google My Business, social media comments and direct mentions, surveys and news sources. These insights help you develop more effective targeted marketing campaigns and a higher level of personalization in products and services.

Sentiment 104

Sentiment Analysis Patterns Price 104

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

Social Media Strategies Summit

SEPTEMBER 9, 2022

According to a Security.org survey, familiarity with NFTs has skyrocketed in recent months. So it’s hardly surprising that marketers are waking up to the possibilities of NFTs. Coca-Cola: Align NFTs With Your Wider Marketing. Any time a shiny new toy comes along, marketers often feel they should use it in their campaigns.

Examples 177

Examples Brands Avatar Authentication 177

Sprout Social

FEBRUARY 8, 2021

Voice of the customer is a market research term for the process of collecting, analyzing and implementing customer feedback data. Through collection methods like surveys and reviews, the data will then be analyzed and distributed to relevant departments. Others, like surveys and customer interviews, require a more active approach.

Data 125

Data Survey How To Review 125

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. However, not all is lost nor does it have to be.

Strategy 142

Strategy Metrics Hubspot Retail 142

The Realtime Report

FEBRUARY 1, 2019

This approach leads to marketing campaigns with low response rates and wasted marketing dollars. To achieve a better yield on your marketing spend, we recommend creating Customer Intelligence analytical solutions that provides your company with a variety of ways to monetize your customer.

Data 79

Data Compete Analytics Survey 79

Convince & Convert

MARCH 18, 2016

Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015.

SMS 60

SMS Tips Marketing Discount 60

Sprout Social

MAY 5, 2020

When marketing practitioners and their bosses align on goals for social, they can unlock social’s potential as a true driver for business growth. For practitioners, this means understanding how marketing leaders prioritize their objectives for social and leaning on social data to develop effective strategies that support bottom-line goals.

Skills 133

Skills Class Data Team 133

Small Business Mavericks

FEBRUARY 22, 2013

Smartphones have changed mobile marketing for the better. Well, they’ve changed marketing period. You can use Text-to-Join to grow your mailing list, promote your events, or take surveys online. It works for retail stores, restaurants, service businesses, any type of business. For the better.

List 79

List Mobile Retail Survey 79

Oktopost

NOVEMBER 4, 2019

According to a 2017 survey , 57% of consumers like getting information from a chatbot when browsing a company’s website. Marketers have realized that chatbots can do much more than field frequently asked customer service questions. But here’s a fun fact: customers also really like talking to chatbots.

B2B 106

B2B API Facebook Survey 106

Ari Herzog

MAY 13, 2010

Dear Ari, We are regular readers of your blog and love your thoughts on marketing and branding. The study covers 64 brands and is based on surveying more than 1,000 consumers in the US during the first quarter of 2010. ShowStoppers to produce official press events of IFA 2010-2012. Related posts: Why Email Marketing Still Sucks.

Examples 122

Examples Press Release Marketing Study 122

Sprout Social

APRIL 26, 2022

As HubSpot’s Director of Executive Communications Hannah Fleishman puts it, “The reality is, an executive’s platform is one of the most powerful recruiting, marketing and sales tools a company has.”. Internally, consider an anonymous survey for employees. Thank you for putting on a great event @MichiganRoss. Build trust?

Strategy 86

Strategy How To Training ROI 86

Sprout Social

MAY 19, 2021

The Harris Poll, on behalf of Sprout Social, surveyed US consumers and business executives to better understand how they use social media and its impact on organizations. This rich source of new information can improve marketing messaging, surface industry trends and make a substantial impact on your business.

Engagement 136

Engagement Brands Review Influencer 136

Convince & Convert

JANUARY 10, 2014

This week: From ExactTarget , a free whitepaper called The Audience Growth Survey. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Listen Now. We’ll see you there! Dynamic and Responsive.

Curation 129

Curation Content Vimeo Yahoo 129

Waxing UnLyrical

MAY 2, 2011

The event begins and ends in a large city, but attracts cyclists from around the entire region. In other words, for most people, this event requires real commitment and real planning in the areas of fundraising and training. Here is where it gets interesting: The client has built a vibrant Facebook community for the event.

Training 156

Training ROI Eventful Cost 156

Convince & Convert

JANUARY 24, 2014

This week: From ExactTarget , a free whitepaper called The Audience Growth Survey. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. This works because it’s not a forced marketing plug.

Brands 129

Brands Message Boards Training Exercises 129

The Social Media Incubator

APRIL 13, 2012

If you have a retail location, post a “suggestion” box or provide a survey with every transaction. 4. Engage in an ongoing online marketing campaign to get the positive word out about your business. Offer your customers and clients an easy way to leave you feedback on how you are doing.

Reputation 121

Reputation Press Release Review Retail 121

The Social Media Incubator

APRIL 13, 2012

If you have a retail location, post a “suggestion” box or provide a survey with every transaction. 4. Engage in an ongoing online marketing campaign to get the positive word out about your business. Offer your customers and clients an easy way to leave you feedback on how you are doing.

Reputation 111

Reputation Press Release Review Retail 111

Sprout Social

OCTOBER 30, 2023

Yet, only 8% of social marketers believe themselves to be leaders in customer care on social. Now is the time to reflect on how much time your brand spends on customer relationship marketing, and how teams can work together to improve this function at your organization. What is customer relationship marketing?

Social Media 123

Social Media Marketing Loyalty Collaboration 123

Twist Image

NOVEMBER 28, 2010

In the spirit of Oprah Winfrey’s favorite things and the twelve days of Christmas here’s a list of classic favorites for marketing during the holiday season. Conduct Holiday themed surveys, promote Christmas discounts or any Seasonal newsworthy events on that page. I look at it as free marketing.”. FUND-RAISING.

Small Business 102

Small Business Discount Retail Eventful 102

Proactive Report

NOVEMBER 12, 2010

The SNCR Symposium is one of my favorite events of the year. Many of the best minds in PR, Marketing and Social Media present their research findings for the year, so I get a two-day immersion in the state of new communications. specialty retail (23 companies). And I get to chat with them and ask them questions. insurance (20).

Social Media 74

Social Media Engagement Microblogging Insurance 74

Later

SEPTEMBER 1, 2020

If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! So before you get started, it’s a good idea to sit down and define your social media marketing goals.

Platform 78

Platform Social Media Small Business Instagram 78

Hootsuite

DECEMBER 9, 2020

In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. How are B2B organizations connecting their sales team to prospects without events and conferences?

Questions 142

Questions Social Media Strategy Survey 142

Later

SEPTEMBER 12, 2019

In fact, 55% of consumers trust user-generated content over any other form of marketing, making it a surefire way to boost your sales and improve brand loyalty. . What is User-Generated Content & Why Should it be Part of Your Marketing Strategy? . Generating an affordable marketing stream.

UGC 60

UGC Content Instagram Hashtag 60

Hootsuite

SEPTEMBER 7, 2022

Black Friday is one of the biggest days of the year for online retailers, but it can also be one of the most challenging. Customers expect deals and promotions from their favorite retailers. The dawn of eCommerce ushered in a sequel to Black Friday which is Cyber Monday when online retailers break out their best offers.

Strategy 104

Strategy Discount How To Retail 104

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. Gen Z and social media statistics. 95% of people ages 13-17 use YouTube.

Statistics 102

Statistics Marketing HootSuite Study 102

Buffer Social

NOVEMBER 21, 2016

This trend appears to be on many marketers minds, too, with 30% of respondents in our State of Social Media survey saying Facebook video is the #1 channel they’re looking to add to their efforts in the next 12 months. And a lot of that has come down to the way they’ve marketed the product. Solving harassment issues

Trends 40

Trends Social Media Predicition Instagram 40

Sprout Social

OCTOBER 13, 2021

Integrating shoppable content into your digital marketing strategy can yield numerous benefits: Shorter sales funnel. Being in the right place at the right time is what marketing and advertising are all about. Tommy Hilfiger and a few others are capitalizing on live streaming shopping events (especially since the pandemic).

Buy 139

Buy Brands Apparel Content 139

ProBlogger

JUNE 19, 2017

ProBlogger Event Dallas, TX Coupon code SUCCESS17 you’ll get $50 off. My Tips for Making Money As a Blogger Through Affiliate Marketing. Lastly, if you are in America, in the US, check out our upcoming Dallas event which I will be co-hosting. I do share more about affiliate marketing in episode 51. Facebook group.

Blogger 55

Blogger Adsense eBook Affiliate marketing 55

Social Media Strategies Summit

AUGUST 11, 2022

According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. Oystercatchers is a go-between for marketing agencies and brands.

Examples 227

Examples Communities Brands Forums 227

Hootsuite

SEPTEMBER 24, 2019

The number of brands incorporating Instagram marketing into their business strategy has surged in recent years. marketers used Instagram in 2016, more than 75% will do so by 2020. Before you get started with Instagram marketing, you need an Instagram for Business account or an Instagram Creator account. Use a business account.

Instagram 112

Instagram Tips Marketing Hashtag 112

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. You could be running an event and you want to track real-time mentions so you can respond to and track them. In this guide, we go through what you need to be monitoring and how to do it.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Sprout Social

MAY 4, 2021

What was once used to track automative parts’ inventory has evolved as a strategic marketing tactic. The 2020 pandemic is credited with helping bring the QR code back to marketing use. Are QR codes still relevant for business marketing? This makes dynamic codes the best for marketing campaigns. Post a coupon.

How To 117

How To Retail Survey Review 117

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Note that the survey population was 12 and up, including a representative portion of seniors). 42% learn about products and services via Twitter.

Social Media 159

Social Media Statistics Strategy Research 159

Oktopost

JUNE 25, 2019

In the beginning, marketing was a simple process. You’d take your salable goods to the market, and anyone who needed them would know they could find you there. Boom, marketing. Every development in the art of marketing since then has served to further complicate matters. Marketing has had no choice but to grow and evolve.

Marketing 101

Marketing B2B ROI Conference 101