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Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Hosting an event is just the beginning of its life-cycle. The content you create and the leads you nurture will keep your event alive well after its end date. Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate. She can be found on Twitter at @lisaml15.

Eventful 195
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Twitter trending topics: How they work and how to use them

Sprout Social

Twitter is known for its always-changing trending topics. These topics can be as broadly popular as the gossip or current events, or personally tailored to an individual level that reflects your own account’s interests, industry, and brand. How Twitter trending topics work. How to find trending topics on Twitter.

Trends 127
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Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Unfortunately too many marketers give up on creating exciting, engaging, empowering and entertaining content as they feel their products, services and industry are too “boring.” Soundcloud.

Industry 132
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New Data: Retargeting Industry Facing New Challenges as Growth Continues

Convince & Convert

The best news of all for the industry: The survey found that retargeting budgets are continuing to grow and gradually becoming a larger portion of the money spent on online advertising. The most risky retargeting — and perhaps also the most exciting and promising for the future — is now taking place on mobile.

Industry 146
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How to go Live on Twitter to Connect With Your Followers

Hootsuite

Are you ready to go live on Twitter to level up your Twitter marketing tactics? If you are already getting good results from Facebook , Instagram , and LinkedIn live video, Twitter live broadcasts should be your next stop. . Please note that if you are interested in live-tweeting an event , there is a post on that as well!

Twitter 145
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Twitter Advanced Search: A Comprehensive Guide for 2023

Keyhole.co

While Twitter’s basic search features help you get most of the job done, gathering highly specific information requires more — Twitter’s advanced search. So, if you’re a marketer trying to analyze their competitor’s account or if you’re trying to identify new customers, you must learn how to advance search on Twitter.

Twitter 52
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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. ” Still, Twitter has nearly 330 million loyal, active users and its importance for customer service is increasing.

Team 160