Sat.Aug 28, 2021 - Fri.Sep 03, 2021

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How to Optimize For and Track Facebook Custom Events

Jon Loomer

Thanks to a recent update, advertisers can now optimize for and track Facebook custom events — without needing to first create a custom conversion. If this doesn’t make sense to you, allow me to explain… What are Custom Events? First, when we speak of “events” in this context, I’m referring to pixel events. Publishers who install the Facebook pixel (a unique snippet of code) to their website can track and optimize for specific events that occur on their websit

Eventful 215
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Five Ways Government Agencies Can Leverage P2P Texting for Citizen Engagement

Social Media Strategies Summit

In a world where we can reach audiences with highly sophisticated and targeted campaigns via any number of channels, we often overlook the simplicity of the text message. After all, the very first SMS message was sent way back in 1992. Over one-fifth of the U.S. population wasn’t even born then! Yet peer-to-peer texting – otherwise known as P2P – has become a valuable tool in the armory of many government agencies.

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Facebook Provides Updated Overview of its Verification Guidelines for Facebook and Instagram

Social Media Today

The overview provides a full explanation of what Facebook's verification markers actually represent, and who qualifies for the tick.

Overview 216
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Social Media Trends of 2021 That Top Organizations Are Capitalizing On

Ignite Social Media

It’s hard to believe we are now approaching the end of 2021 when it sometimes feels 2020 was only yesterday. Last year was certainly full of changes and uncertainties. We saw major shifts in all aspects of our lives and businesses. 2020 also made a significant impact on the state of social media , evolving trends, and what the world deems important in life and from brands.

Trends 184
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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B2B PR Measurement: 14 Metrics to Measure Success

Audiense

Picking the right B2B PR metrics to collect will depend on the main goals of your PR efforts. Here are some expert-recommended suggestions to consider.

B2B 170
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9 Types of Social Media and How Each Can Benefit Your Business

Hootsuite

When you’re thinking about creating a social media strategy for your business, a few leading platforms probably come to mind right away: Facebook, Instagram, Twitter, and maybe YouTube or Pinterest, depending on your industry. However, there are many types of social media sites out there, with new platforms and formats popping up on the regular. Some of them are pretty niche, while others have the potential to become the next Instagram or TikTok.

Types 145

More Trending

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Break the “just post this” habit: How the right social media mix enhances multichannel campaigns

Sprout Social

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. The benefits of multichannel marketing are clear. It creates more opportunities to: Expand brand awareness. Reach prospects and returning customers.

Campaign 141
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[PODCAST] Recognizing that you’re only as good as the team around you

Audiense

Data Stories: Leaders at Work is a weekly podcast brought to you by Audiense. Hosted by Rahul Jerome, founder of insight-intelligence.com , the series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry.

Team 148
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How to Make Money on TikTok: 4 Easy Strategies

Hootsuite

Maybe it’s your entrepreneurial spirit. Maybe you heard about 20-year-old Addison Rae ’s Tesla Model X. Maybe you got that “screen time” notification (the one where your phone passive aggressively tells you you’re addicted to the internet) and said, “Hey, might as well monetize this.”. However you got here, welcome. Here’s how to make money on TikTok.

Strategy 139
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Instagram Launches '10 Days of Live Shopping' Event to Showcase its Evolving eCommerce Tools

Social Media Today

The events will showcase Instagram's advancing live shopping options, which could help to increase interest in the process.

Eventful 217
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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10-Year Anniversary of Hurricane Irene

The Realtime Report

10-Year Anniversary of Hurricane Irene. This week is the 10-year anniversary of Hurricane Irene, which impacted many of the Caribbean Islands and several states along the eastern U.S., from South Carolina to Maine. USGS science played a vital role in helping inform preparedness and response efforts for the storm. Irene, which at one point was a category three hurricane, brought destructive storm surge, extreme winds, record-breaking rainfall and flooding.

Insurance 103
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Internet Vigilantes Are Fighting Ivermectin Misinformation With Memes And Explicit Horse Cartoons

Forbes Social Media

Ivermectin, an anti-parasitic commonly used in the U.S. to deworm horses, has been touted as a Covid-19 miracle cure without proof and despite warnings from the FDA not to take it for this purpose.

Meme 113
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Everything You Need to Know About TikTok Shopping

Hootsuite

TikTok, the former go-to for dancing teens and lip dub enthusiasts, is currently home to a wide variety of content for all demographics — and a source of shopping inspiration to its 732 million global active users. Just this week, I tried to buy a lipstick that I saw in a single TikTok from a creator I’d never come across before, only to learn it had sold out across Canada days earlier.

Analysis 125
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Instagram Will Now Require Users to Enter Their Birth Date as Part of New Protections for Youngsters

Social Media Today

The new measures will help Instagram move in-line with evolving regulatory changes relating to young social media users.

Instagram 217
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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5 Things You Should Look for in an Online Casino

The Realtime Report

5 Things You Should Look. for in an Online Casino. There are many online casinos to choose from. It’s not always easy to figure out exactly which ones are the best. Here are some tips on what to look for when choosing an online casino. The selection of online casinos is massive. Therefore, there are some things to check out before choosing a particular casino.

Review 91
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#394: How To Overcome Feelings Of Unworthiness & Create Entrepreneurial Freedom

Amy Porterfield

3 Entrepreneurs Kicked Imposter Syndrome To The Curb (And You Can Too) I LOVE working with aspiring entrepreneurs…the ones still kicking it in the cubicle. The ones with notepads full of to-do lists and moments of inspiration scribbled down between meetings then stuffed into desk drawers. The ones juuuust starting out and who have a […].

How To 107
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7 Best Customer Service Software Solutions for 2021

Hootsuite

If you’re actively marketing your business, you need an equally active customer service program. After all, you can’t build your business without happy customers. In this post, we’ll explore how customer service software tools can help automate, organize, and simplify your customer service efforts. If you specifically want to know how to use social media channels to offer customer service, check out our post on social customer service.

Software 120
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Twitter Commerce is Coming, with its Various Shopping Experiments Closing in on the Next Stage

Social Media Today

Shopping via tweet will soon be here - here's a look at what Twitter's working on in the eCommerce space.

Twitter 218
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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The Relationship Between Fintech and Data Science

The Realtime Report

The Relationship Between. Fintech and Data Science. Technology innovation in the banking and financial services sector is currently in high gear and has become a favorite of venture capitalists. Most people are using their credit cards or PayPal to purchase items online. As such, the buyer and the seller benefit from fintech or financial technology.

Data 91
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Social Media Influencer Suing Facebook And Twitter. And Biden

Forbes Social Media

Social media influencer Justin Hart announced that he had filed a federal lawsuit against social media giants Facebook and Twitter, as well as against President Joe Biden, and the U.S. Surgeon General Vivek Murthy for violating his First Amendment rights.

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How audience insights helped IBM uncover consumers' must-attend events

Audiense

Analyzing audience insights isn’t a one-size-fits-all task.

Eventful 148
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LinkedIn Provides New Insights into Resurgent SMB Activity [Infographic]

Social Media Today

The data highlights key trends among SMBs on LinkedIn, and looks at growth in three key categories of business ownership.

LinkedIn 211
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Do Associates, Partners, and Senior Partners Need To Market Themselves?

Myrland Marketing

At every stage of your career, there is a case to be made that you need to market yourself and that you need to pay attention to traditional and social networking. Well, let’s discuss because I have thoughts about this for lawyers at every stage of their careers. Listen or Read…Your Choice. If you would like to listen to this via my 9-minute, 3-second (faster if you speed up my voice in the controls) podcast episode, just press the green play button below, or click here if you are reading

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Webkinz’s OG Creative Director Answers 25 Questions We All Had As Kids

Forbes Social Media

Webkinz, the stuffed plush toy that has come to life since the early 2000's, is still going strong online. While production of the physical plush animals has slowed down, Ganz now has 2 different virtual worlds to offer players both old and new.

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How to Nail Your Brand’s Instagram Bio

Likeable

We aren’t going to tell you why your brand should be on Instagram. If you’re reading this, you likely already know. . What we will tell you is that you might be underestimating the importance of your Instagram bio. The bio may seem like such a small part of your brand’s Instagram presence, but it’s crucial to get it right. Not only is it one of the first things people see when they look at your profile, but it also communicates important information like who you are, what you sell, and what you

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TikTok Launches Creator Marketplace API to Facilitate More Brand Collaboration Opportunities

Social Media Today

The expansion of its Creator Marketplace data could help facilitate a range of new brand/creator collaboration opportunities.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Sprout Social’s 2021 Diversity, Equity and Inclusion Report

Sprout Social

Since we first embarked on our journey with Diversity, Equity and Inclusion (DEI), our efforts have led to a team who not only understands the importance of DEI, but who see it as an essential aspect of who we are as a company. Fostering a diverse and inclusive workplace environment is only possible when every team member is on board. And over the past year, we took a deeper look at the way our team experiences DEI at Sprout.

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Got Milk Crates? Why People Do Stupid, Dangerous Viral #Challenges

Forbes Social Media

Social media is rife with people trying (and mostly failing) to race up rickety stacks of milk crates. A combination of youth, boredom and psychology is to blame.

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Customer Engagement: A Complete Guide to Improve Customer Experience

Sociallyin Insider Blog

Customer engagement marketing is an expert technique businesses use worldwide to get the best results. This method is designed to reel in new audiences and get existing customers committed. CUSTOMER ENGAGEMENT: A COMPLETE GUIDE TO IMPROVE CUSTOMER EXPERIENCE.

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Twitter Launches 'Super Follows' Creator Monetization Option

Social Media Today

The option will provide a new way to monetize your Twitter audience by sharing exclusive, subscriber-only content.

Twitter 215
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Don’t Give Up Social Workers

For Real Social Workers

When I think about why I created the Re*U Experience for Women , I realize it all evolved over time. I had been overwhelmed by life myself. Yep, life. Family concerns, work issues, career questions compounded, and I thought I was going under. I never considered sharing my story until Judy asked me if I was alright one day. Our family was financially under water.

Energy 52