April, 2016

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Get with it! 6 Quick Social Media Tips

Harp Interactive

Tweet this. Like that. Snap what? Eager to tackle the marketing beast we call social media but not quite sure how to hit it? Here are 6 of our best social media tips you can get. The post Get with it! 6 Quick Social Media Tips appeared first on Harp Interactive Blog.

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Customer Experience: The Future of Business & Marketing #AdobeSummit 2016 Recap

Pam Moore

In March I spent almost a week with 10k digital marketers at the Adobe Summit event. 2016 was my 2nd year being paid as an Adobe Insider to cover the event. Once again we were honored to take our #GetRealChat on the road and chatted on Twitter with the Adobe team and other industry leaders live from the event in Las Vegas. I love the Adobe events as I get to hang with my kind of people.

Marketing 165
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How To Check Your Hidden Facebook Inbox

The Social Media Hat

Social Media How To Check Your Hidden Facebook Inbox. When Facebook made adjustments to how incoming messages were handled and sorted, millions of users were thrilled to no longer have to check that pesky Other box. No more missed messages, right? Turns out, that's not actually the case. What countless users are discovering today is that we still have a hidden message box.

Facebook 159
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The Three Word Shortcut to Great Influencer Relations

Waxing UnLyrical

There isn’t one. Recently I’ve been getting a lot of pitches from companies wanting to “leverage” my “influence.” That’s not surprising, since “influencer marketing” is the buzzword du jour. So it’s also not surprising that for every company or marketer who’s trying to do this thoughtfully , there are tens, if not hundreds, of others, trying to make a quick buck by creating an influencer marketplace.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Social Engagement Is More Important Than Ever

Mindjumpers

The average human attention span has been decreasing extraordinarily in recent years. In fact, thanks to smartphones (and undoubtedly social media too), our average attention span is now shorter than that of a goldfish. Over 200 million pieces of online content is being produced every minute , and consumers are drowning in it. This leaves brands with one of the biggest challenges of all – making the audience care about you and your content.

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What “Industry Presence” is — and Why It Matters to Online Visibility

Webbiquity SMM

This post originally appeared on WPOinc. The web presence optimization (WPO) framework includes tracking and measuring online marketing metrics for five key channels or disciplines: Press (PR), Social, Website (SEO), Paid, and Industry. The first four categories are fairly self-explanatory, but what does “Industry Presence” consist of?

Industry 101

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7 Instagram Marketing Tips For Bars, Restaurants & Breweries

Firebelly

We receive a lot of questions from bars, restaurants and breweries about marketing on Instagram. I want to share quick answers to seven of the most common questions below. 1) Why should we be using Instagram to connect with customers? Instagram is the fastest growing social network—with 400 million users, it’s bigger than Twitter. If food photos aren’t the most popular type of post shared on Instagram, they’ve gotta be a close second behind selfies. 2) How do we start finding and con

Instagram 112
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My Brilliant Reasons for Attending #SMMW16

The Social Media Hat

Social Media My Brilliant Reasons for Attending #SMMW16. I'm writing and publishing this from the desert of New Mexico, making an epic cross-country trek to Social Media Mecca. Also known as Social Media Marketing World. . My excitement at driving through gorgeous stretches of Americana is exceeded only by my anticipation for this conference. The largest social media event in the world, taking place over the next few days in sunny San Diego. .

Meeting 151
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Mind the Most Important Influencer: You

Waxing UnLyrical

Guest Post by Heathere Evans-Keenan. As PR professionals, our best thinking is spent targeting influencer groups with proactive engagement strategies, educating key audiences and moving them out of indifference to a product, service or issue. Yet while we tend to all that externally-focused communicating, it’s what’s going on inside that gets really interesting.

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Getting Big Data to Actually Work

Buzz Marketing for Technology

Most marketers I talk with today say they are drowning in data. But in reality data they really want sits in disparate systems throughout the organization. Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations. This is because traditional data warehouses were never designed to handle the volume, variety and velocity of today’s data-centric applications.

Data 127
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Nurture Your Social Network By Helping Someone Else

SocMed Sean

Just a quick challenge for everyone today. Keep in mind that your social network largely consists of your in-person connections, as opposed to just your online fans, followers, and subscribers. So, today I challenge you to reach out to someone in your network who you haven’t spoken to in a while. Maybe it’s a previous employee, maybe it’s your favorite manager from a past job.

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The Humanization of Search & Why Business Owners & Marketers Should Care

Jason Yormark

This post brought to you by Bing Network. The content and opinions expressed below are that of Jason Yormark. The speed at which technology is evolving is at breakneck speeds. We’re living in an unprecedented era of technical evolution, and it shapes practically every facet of our daily lives. It was only a few years ago that people only a land line phone system , then quickly it became one or two connected devices, but now that has evolved into people owning an entire ecosystem of connected dev

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Clickbait: Information overload! How can brands cut-through all the noise?

Mindjumpers

You won’t believe the hidden message in this blog post! Or rather – there isn’t one, I just wanted you to click through and read this. But bear with me – I’m about to suggest something incredibly controversial – a never-heard-before admission by a social agency!*. As much as clickbait is the emotional catnip of our online experience and can drive consistent traffic for publishers like The Daily Mail and Huff Post who churn out multiple stories each day, it’s still hugely annoying to discover you

Brands 152
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How To Set Up Recurring Invoices For Your Blogging Business

The Social Media Hat

Blogging How To Set Up Recurring Invoices For Your Blogging Business. As you're growing your blog and online business, you'll no doubt begin to set up products and services for which you will need to invoice clients. You might, for instance: Offer a monthly consulting or training schedule. Sell monthly advertising space. Maintain a private membership community.

How To 122
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Monday Roundup: Influence in Unusual Places

Waxing UnLyrical

Though “influence” is buzzing louder than a swarm of bees these days, there’s really nothing new about it. After all, marketing doesn’t own influence. We can be influenced and impacted in all sorts of ways, and by all sorts of people… and that can have an impact on how we practice our own work. So, for today’s roundup I thought we’d take a look at the impact that peers, mentors, teachers, and more can have on our lives.

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Why Facebook Is Still the Hottest Social Network for Brands

Firebelly

Mobile users spend 30 minutes a day on Facebook. Read on to find out why this matters for your brand. This just in from Business Insider ‘s Matt Rosoff: “ When it comes to mobile social network usage, there’s Facebook, then there’s everybody else. That’s the conclusion from this Statista chart. The two numbers considered were the number of monthly average mobile users for each social network in the U.S., and the total mobile minutes spent on each network every day i

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Social Media Updates: March

yMarketingMatters

March saw a few relevant new social media updates that will help you to be more effective, resourceful and efficient in your social media marketing for your business. Here we go…. Facebook. Facebook Adds New Daily Video Breakdown : Facebook added new daily breakdowns for video metrics, which gives Page owners a better understanding of when their audiences are watching their videos and provides a more detailed picture of performance: Minutes Viewed: Total minutes of watch time spent on the vid

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The Humanization of Search & Why Business Owners & Marketers Should Care

Jason Yormark

This post brought to you by Bing Network. The content and opinions expressed below are that of Jason Yormark. The speed at which technology is evolving is at breakneck speeds. We’re living in an unprecedented era of technical evolution, and it shapes practically every facet of our daily lives. It was only a few years ago that people only owned one or two connected devices, but now that has evolved into people owning an entire ecosystem of connected devices…phones, laptops, tablets, TVs, even our

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Facebook Rights Manager: No More Freebooting

Jon Loomer

While video is immensely successful on Facebook, the social network has been dogged by criticisms regarding a lack of copyright protection. A person or brand might create an amazing video, only to see it stolen by others looking to benefit from the engagement it brings. Also known as “freebooting,” a common Facebook scam (some would call it a strategy) is the act of stealing and uploading someone else’s video and benefiting as if it is your own.

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Win A Free Copy Of The Unofficial Book On Hootsuite!

The Social Media Hat

Social Media Win A Free Copy Of The Unofficial Book On Hootsuite! This is your chance to be one of FIVE LUCKY WINNERS who will each receive a free digital copy of The Unofficial Book On Hootsuite, The #1 Social Media Management Tool. They'll also each receive a copy of my Social Media In 30 Minutes A Day Checklist. Find multiple ways to enter below.

HootSuite 113
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#measurePR Recap (April 2016): Influencer Marketing

Waxing UnLyrical

The April edition of #measurePR brought together a group of pretty heavy-hitting influencers in our space to chat about – what else? – influencer marketing best practices, relationship-building, and measuring your efforts. They included: Gini Dietrich , CEO of Arment Dietrich and queen creator of the popular Spin Sucks blog community; Founder of the influencer marketing platform Traackr (my client), Pierre-Loic Assayag (my friend!

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We’re Hiring A Social Media Coordinator

Firebelly

We are currently seeking seeking to fill a full-time entry level social media coordinator position within our company. Could it be you or someone you know? PRIMARY RESPONSIBILITIES. • Create monthly content calendars of status updates and images for clients’ social media channels. • Publish content to our clients’ social media channels. • Manage interactions on our clients’ social media channels. • Create social ads to grow our clients’ audiences, increase engagement and delive

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Prioritize, Focus and Be Patient for Business and Life Success

Pam Moore

Do you ever feel as though you are going through the motions, maybe even working what may seem like 24 hours a day, 7 days a week, yet the results are not bearing the fruits of your labor? We all have the same 24 hours in a day. It’s how we use the hours that matters most. If you are struggling with achieving real results in your life or business could it be that you need to better prioritize your time?

ROI 113
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Decision Fatigue. Yep, it’s a thing.

Jason Yormark

Wifey: “What do you want for dinner?” Me: “I don’t know, whatever you want.” or. Me: “What do you want to watch?” Wifey: “Whatever. You decide.” The above are fairly common occurrences in our household, and I would imagine in many others. There’s been plenty of instances where we’d frustrate each other because neither of us could make a decision for such seemingly simple decisions.

Exercises 134
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Taking Inspiration From Inspire

Unmetric

Creating brand content at the cadence that social media demands is no easy task. Each day, the social media beast needs to be fed and its hunger never gets satiated. Honestly, I have the utmost respect for the folks that do this day in and day out. Back in October 2014, Unmetric wanted to create something that helps the content creators of the world and so was born Unmetric Inspire.

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8 Amazing Reasons Why Instagram And Twitter’s Changes Are Good For You

The Social Media Hat

Social Media 8 Amazing Reasons Why Instagram And Twitter’s Changes Are Good For You. On February 10, Twitter announced their version of a news feed algorithm and the Internet said, "meh.". A month later, Instagram announced their version of a news feed algorithm and the Internet's hair caught fire. The uproar and outrage was so widespread, there was a change.org petition against Instagram and the new feed, and the day before it's expected release everyone's Instagram feeds were filled with count

Instagram 113
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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The 4 Secrets of Influencer Engagement

Waxing UnLyrical

Guest Post by Jordan Feise. [Ed: Jordan works for Traackr, an SBC client; we developed the Academy of Influencer Marketing together. Her guest-posting on WUL has no ties to AIM or any form of compensation; I asked her to submit a GP because she’s killer smaht.]. Influencer marketing has officially gone mainstream. 84% of brands plan to integrate influencers into their current marketing strategy.

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Is Snapchat Right For Your Business?

Jenn's Trends

One of the biggest trends in social media right now is Snapchat. Everyone is talking about it. A lot of people are using it. You may even have an account or be using it for personal use. But how do you know if Snapchat is right for your business? Well, in this blog post, I’ve… The post Is Snapchat Right For Your Business? appeared first on Jenn's Trends.

Trends 113
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5 Tips For Effective Invoicing

The Realtime Report

5 Tips For Effective Invoicing. Invoicing is a vital part of maintaining a healthy cash flow, and, subsequently, a healthy business. Especially if your business is new or on the small side, the time it takes for you to receive payments can determine your business’s ultimate success or failure. Invoicing is a hassle if you aren’t armed with the right knowledge.

Tips 98
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Turning Your Blog into a Lead Magnet – 5 No-Fail Tactics

Kikolani

Every blog post you write should be adding to your email list. If not, you are probably stewing over why not. Your content is solid; your headlines are great; you try to follow all marketing trends and your analytics are telling you that readers are coming. And you are offering something to your readers at the end of each post, in exchange for just an email address.

List 100
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How Maybelline Became the Best Performing Beauty Brand on Instagram in Indonesia

Unmetric

This is a guest post from Lion & Lion Indonesia's Social Analytics Lead, Shamim Fareez. Instagram is blowing up in Indonesia: Instagram is now only 2 nd to Facebook in popularity with Indonesia’s millennials. To the delight of brands, ‘exploring online shopping’ is reportedly the most popular activity on Instagram for Indonesians age 16 to 35, even more popular than viewing friends’ accounts.

Instagram 110