November, 2014

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10 Things That Expose Good Sites to Google Panda

Adam Sherk

'Google Panda was designed to go after sites with a high volume of thin or low-quality content (among other things) in an effort to improve the overall strength of the search results. But the unfortunate reality is that with just about every Panda update well-established brands with good content get caught in the filter. We work with a lot of major publishers and nearly all of them have had at least a few titles get hit by Panda in recent years.

Sites 278
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Search & Social – Understanding the Interdependence

Mindjumpers

'This is a guest blog post written by Christine Dissing – a London-based marketing professional holding a Master in Marketing Communications Management. Christine is passionate about advertising, branding and marketing communications – an interest she also shares on her own blog attention2ads.com. You can connect with Christine on Twitter @christine_kbh.

SEO 252
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Is it Shortsighted Not to Host Your Own Blog?

Waxing UnLyrical

'Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” You’re reading this blog on a business website, so you already know what my answer is. However, let’s examine this a little more closely. Why do people ask whether or not you should host your own blog?

Hosting 248
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Facebook Like-Gating Is Gone: Should You Still Run Contests?

Firebelly

'Since Facebook no longer allows brands to require people to like a Facebook page in order to enter a contest, I’ve heard many question whether they should ever run another one on their Facebook page. They should. Below are four reasons why. Show your fans some love. They’ve liked you, now show them you like.

Facebook 245
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The Dave and Busters Tweet Lesson: Stand By Your Brand

Akamai Marketing

'Tweet This week, with the Dave and Busters “Juan” tweet yet another social media gaffe made it’s what into the collective conversation. It sparked furious cries of racism. It sparked snickers. It sparked the “holier than thou” media to earn mega points for traffic. Imagine for a moment, the alternative tweet: “I hate tacos” said no one ever.

Brands 237
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Navolutions Announces $500 Scholarship for Taking Down Internet Explorer

Navolutions

'If you’re like us, you probably hate Internet Explorer. It’s clunky, slow, prone to malware, and just a terrible browser all around. While the latest versions have finally managed to add many of the features you’ll find on real browsers, we believe it’s too little too late. That’s why Navolutions couldn’t be prouder to announce our scholarship, Let’s Bury Internet Explorer.

News 183

More Trending

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How to advertise and optimise posts on Facebook

Mindjumpers

'Last week Facebook stated that they once again intend to reduce organic reach by making changes to the news feed algorithm. Earlier this year a study revealed that the organic reach for brands declined to 2-6%. This development, together with the recent statement from Facebook, underlines the importance for content amplification and increases the demand as marketers seek to compensate for the drop in organic reach.

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Three Keys to Blueprinting Your Social PR Strategy

Waxing UnLyrical

'Last week, we spent two days on-site with a new client for a series of discovery meetings. (I love how the PR industry has co-opted the word “discovery” from the legal profession, by the way.) It was an intense couple of days, but absolutely essential to mapping out and implementing their social PR strategy, which is what we’ve been retained to do.

Strategy 243
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Facebook Like-Gating Is Gone: Now How Do You Get New Fans?

Firebelly

'Facebook said goodbye to like-gating (or fan-gating) on November 5th—meaning brands can no longer require people to like their Facebook pages to enter a contest or access exclusive content. This has many people upset. What are they going to do now to get more fans? I’ve got one word for you—ads. You need to run.

Facebook 245
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Mobile Visits Account for 40% of All Traffic for Publishers

Adam Sherk

'Mobile is an important and growing traffic source for all publishers, but just how much traffic does it represent? I was curious where things currently stand so I pulled mobile traffic figures from SimilarWeb for a variety of well-known brands. I started with the sites surveyed in my post on search and social traffic and then added several more newspaper, magazine and content sites, for a total of 70 brands.

Mobile 164
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Top 10 Black Friday Shopping Apps

Saying It Social

'Great apps provide valuable information in an easy-to-operate fashion, save us money, and are entertaining and or tailored to our specific interests. This week, we’ll take a look at SayItSocial’s top 10 Black Friday Shopping Apps. Happy Savings! The post Top 10 Black Friday Shopping Apps appeared first on.

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The Keys To Writing Compelling, Creative Content

Convince & Convert

'Using intrigue to drive traffic to your post is one method of encouraging visitors. But, having the ability to write catchy titles is not going to help you grow the responsive audience you need. Although arousing curiosity has proven to be (somewhat) effective, remember that “curiosity killed the cat” and if you’re not careful it just might kill your content too.

Content 168
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2014 Black Friday & Cyber Monday Sales for Marketers

Kikolani

'It’s almost that time of year again! If you are in the market for new tools and platforms for your business, then Black Friday & Cyber Monday are the days to take advantage of. Here are the best deals I’ve found so far for marketers – be sure to bookmark this page and check it frequently to see when new deals are added! Product: OptinMonster.

Discount 167
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Monday Roundup: Business Best Practices

Waxing UnLyrical

'Smart small business owners are constantly learning and sharing tips and tricks of the trade, not just to stay ahead of the pack, but to keep their own skills sharp. This week’s roundup features seven posts from around the web that focus on business best practices. Image: Sung Ming Whang via Flickr, CC 4.0. 1. The Psychology of Pricing. Why: Do you want to know how to price your products more effectively?

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Emerging Social Media Trend: Selling Out Is The Norm

Firebelly

'Millennials don’t have the same hang ups about “selling out” that Gen X did. Selling out is no longer seen as something negative—it’s the norm. Gen Y might not buy logo’d apparel, but they have no problem wearing it and promoting it in their Vine videos, Snapchat snaps and Instagram photos if brands pay them.

Apparel 223
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Chevrolet Brilliantly Embraces Chevy Guy’s “Technology and Stuff” Blunder

The Social Media Incubator

'On Wednesday, Oct. 29, the San Francisco Giants defeated the Kansas City Royals to win the 2014 World Series. However, it wasn’t the Giants everyone was focused on after the game and the days following. Who was everyone talking about? A regional manager for Chevy. Rikk Wilde was designated by Chevy to make a presentation to the World Series MVP of the Chevy Colorado.

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Quantification Fascination

Saying It Social

'The ability to quantify the human experience offers great promise for businesses and marketers. This week, I would like to explore the phenomena now known as the “Quantified Self” and why brand marketers should seek ways to take advantage of personal trackers in their advertising strategies. The post Quantification Fascination appeared first on.

Analytics 145
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5 Shifts to Fix Your Social Media Metrics

Convince & Convert

'On the social media consulting side of our business at Convince & Convert, my team and I are frequently called in to advise companies on how to improve and enhance their social media metrics. These scenarios vary based on company size and type (as well as their social media activities), but typically I find 5 areas where social media metrics and reporting can be fixed: 1.

Metrics 167
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Google Activates Their First New gTLD Domain Name

Bill Hartzer

'Google has activated their first New gTLD domain name, which is nic.google. Nic.Google currently redirects to the Google Registry. What’s even more interesting, though, is that Nic.google redirects with a 302 redirect to www.google.com/registry/ so maybe they did that 302 on purpose? Well, after all, it could be a temporary redirect, with a plan on putting a live site on nic.google at some point?

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Monday Roundup: Thanksgiving

Waxing UnLyrical

'This Thursday we celebrate Thanksgiving here in the U.S. So this week, we’re featuring seven posts from around the web that put the spotlight on the holiday, how it’s been impacted in modern times, and giving thanks. Image: DVIDSHUB via Flickr, CC 2.0. 1. Are We Seeing the Slow Death of Thanksgiving? Why: Has the Thanksgiving holiday become less significant in today’s fast-paced, consumer-driven society?

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Emerging Social Media Trend: Pay To Play

Firebelly

'It takes a lot of time, effort and talent to be successful on social media, but because brands didn’t have to pay to create an account, the perception that it was “free” existed. Well, that “free ride” has come to an end. Sure, you still don’t have to pay to create an account, but if.

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5 Surefire Success Tips for the Modern Entrepreneur

Idaconcpts

'Whether you’re exploring new territory or reinventing the wheel with an SMB, entrepreneurship has definitely changed in recent years. In many ways, entrepreneurs have never had it better. While starting a business is never easy, it can be made far less painful nowadays if you understand the current lay of the land. Certain contemporary entrepreneurial habits have proven themselves to be more effective than others.

Tips 156
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Video Ads, Facebook, and Marketing

Small Business Mavericks

'By the time you read this, Macy’s massive Thanksgiving ad campaign will be in full swing on Facebook. The plans, according to Internet Retailer , include targeting every woman in the United States who is over 21 with a video ad promoting their holiday magic & spirit. Anybody who interacts with the ad by commenting, sharing, or liking it will be targeted with follow-up ads about their sales.

Video 137
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Is Customer Service a Part of Your Marketing Budget?

Convince & Convert

'Happen to notice the subtle change Facebook made on mobile last week? No? Here – I’ve highlighted it for you above. Rather than “From,” Facebook mobile is now saying “in.” As in, Peter is “In New York,” “In Los Angeles,” “In Patagonia.” Why is this huge? Think about what I’ve been preaching lately in my talk about my new book, Zombie Loyalists. Facebook is going from “a record of your recent actions,” to “right now, this second, today.

Sentiment 167
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37 Speakers To See at State of Search 2014

Bill Hartzer

'After all these years, I still cannot believe that it’s come this far. Back in 2004, I hand-picked about 16 of the best Search Marketers in Dallas to join me at a hotel conference room to talk about search. It cost me $87 to rent that conference room for a few hours that evening, and DFWSEM was born. Now, 10 years later, I’m writing a post on my blog about the State of Search, an awesome conference where DFWSEM is pulling in nationally-known speakers for a two day conference about s

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Monday Roundup: Blogging for Veterans

Waxing UnLyrical

'Seeing as how tomorrow’s Veterans Day, I thought for today, we’d focus our roundup on content from blogging veterans; what it’s like, what their tips are, and how they keep going. WUL is coming up on five years (five! FIVE!), and I remember how, when I was just getting started blogging, I wondered how people could keep at it for years and years and years.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Emerging Social Media Trend: Logo Detection In Images

Firebelly

'If you’re only doing hashtag and text-based searches for your brand, then you’re literally “missing the pictures.” Common social listening tools like Radian6 miss many of the photos with your brand’s logo in them unless the person who uploaded it mentioned you in the description. A tool like Ditto Photo Analytics was built for logo.

Radian6 177
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Finding the True Business Value of Big Data

Idaconcpts

'Just as there is plenty of big data for you to explore for your business, there are also plenty of ways for you to look at that data. For instance, you can look at the sheer amount of data that you have available. Big data can also be analyzed by how old it is or the manner in which it was collected. So where exactly is the business value hidden in these oceans of big data?

Data 147
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On Being Too Busy For Facebook

Ari Herzog

'I want to be too busy to use Facebook. People have their own reasons but I guess mine will start by doing other things. I want to be too busy. Here’s to living life outside of Facebook. Thanks for reading. Please sign up to receive blog posts by email. Related Stories Why Facebook and I Broke Up Why I List My Facebook Friends Digital Sabbaticals are Healthy.

Facebook 134
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4 Questions CEOs Wish Marketing Could Answer – Without Having to Ask

Convince & Convert

'Image via BigStockPhoto.com. There are few marketers in the industry who haven’t felt the pains of working with a CEO who isn’t behind the marketing strategy. A study by The Fournaise Group revealed that 80 percent of CEOs don’t trust – and aren’t very impressed by – the work done by marketers. In other words, CEOs oftentimes aren’t on the same page with the people who spread the word about their company.

Questions 163
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Facebook Acquired Messenger.com

Bill Hartzer

'It appears that Facebook has recently acquired the Messenger.com domain name. Checking the name servers and the whois data for Messenger.com, there was a recent change to the name servers: from lovellsnames.org to facebook.com, and the registrant is now Facebook. Michael Berkins recently first pointed this out , but it looks more and more that they did acquire messenger.com.