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Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. Consider STEM professionals, who regularly share issues and wins in forums with their tribe. In fact, 68% of respondents to the Uproar PR survey said they have made a purchase based on a post from a non-celebrity.

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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. For example, if you’re an airline trying to assess customer satisfaction, it might be hard to discern customers’ true feelings through surveys or customer service interactions. Comprehensive view of any brand or topic.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. People join private Facebook Groups or forums to meet and talk with other like-minded people. May the Force first-party data be with you. No tricks or boring tips—just simple, easy-to-follow instructions that really work.

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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

Not surprisingly, according to a Q2 2023 Sprout Pulse Survey of 255 social marketers, 71% are already integrating AI and automation tools into their workflow, and 82% of them report positive results. Download the Sprout Social Index™ today. Building chatbots Chatbots are a compelling AI use case in marketing.

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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

The CMO Survey ). The CMO Survey ). The CMO Survey ). The CMO Survey ). Live events (conferences, trade shows and forums) remain the top lead generation source for B2B marketers. White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. The CMO Survey ).

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The pros and cons of social media

Sprout Social

In a recent Sprout survey of 280 marketers responsible for their brand’s social media strategy, nearly half of respondents agree that colleagues outside their social team understand how the social team’s roles add to the brand. It’s created an “always-open forum” for constituents’ to voice their questions and concerns.

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Active Twitter Users Are Your Most Influential Consumers

Proactive Report

Active Twitter users are three times more likely to impact a brand’s online reputation via Tweets, blog posts, articles and product reviews than the average consumer, according to a new survey by Exact Target. Active Twitter users blog, post reviews, comment on news stories and participate in discussion forums.